ValidVisit
Reference · 74 networks

Ad network tracking tokens & URL macros.

Every ad network uses different macros. This is the reference for 74 networks’ tokens, mapped to one normalized parameter set so you can attribute and judge every visit Valid or Invalid no matter where the traffic comes from.

Which tokens pinpoint bot publishers & placements, per network →
validvisit · console
deal-alerts.example71% invalid
zone 447123% invalid
premium-news.example2% invalid

Illustrative example — what these tokens roll up to: one invalid share per source, worst first.

Which tokens pinpoint bot publishers & placements

A campaign-level invalid rate tells you something is wrong; it doesn’t tell you what to cut. Bots and click farms concentrate on specific publishers, placements and widget zones — the sub-sources you actually buy inside a network. Creative- and ad-level dimensions describe what the ad looked like, which says nothing about whether a click was human. Each card below names the breakdown its network’s tokens allow.

Useful for catching bots — we break down by these
  • Publisher / site / zone — Which site or zone sent the traffic — the #1 place bots hide.
  • Placement / widget — The exact slot/widget on a publisher, where bot zones cluster.
  • Click ID — Per-click id, stored with each visit so a verdict traces back to the click.
  • Campaign — Scope, so you can compare invalid rates across buys.
De-emphasized for bot detection
  • Creative — What the ad looked like — irrelevant to whether the click was human.
  • Ad / ad ID — Useful for performance, not for locating invalid sources.
  • Ad set — A grouping layer; bots live below it, at the publisher/zone.
Native23
7Search PPC7Search PPC
3 tokens
{click_id} · {campaign_id} · …
Bots by source id · per-click id
AdNowAdNow
4 tokens
[click_id] · [camp_id] · …
Bots by site id · per-click id
AdskeeperAdskeeper
4 tokens
{campaign_id} · {teaser_id} · …
Bots by widget (publisher) · per-click id
KadamKadam
4 tokens
{campaign_id} · {site_id} · …
Bots by site id · per-click id
MediaGoMediaGo
6 tokens
${CAMPAIGN_ID} · ${CAMPAIGN_NAME} · …
Bots by site id · per-click id
MGIDMGID
5 tokens
{campaign_id} · {teaser_id} · …
Bots by source id, widget id · per-click id
NewsBreak AdsNewsBreak Ads
5 tokens
__CALLBACK_PARAM__ · __CAMPAIGN_ID__ · …
Bots by campaign · per-click id
OutbrainOutbrain
5 tokens
{{campaign_id}} · {{ad_id}} · …
Bots by publisher id, section id · per-click id
RevcontentRevcontent
5 tokens
{boost_id} · {content_id} · …
Bots by widget id · per-click id
SourceKnowledgeSourceKnowledge
3 tokens
{clickid} · {subid} · …
Bots by sub/source id · per-click id
TaboolaTaboola
4 tokens
{campaign_id} · {campaign_item_id} · …
Bots by site (publisher) · per-click id
AdsCompassAdsCompass
4 tokens
[click_id] · [camp_id] · …
Bots by site id · per-click id
ReachEffectReachEffect
3 tokens
[clickId] · [campaignId] · …
Bots by publisher id · per-click id
Traffic NomadsTraffic Nomads
4 tokens
{clickid} · {campaignid} · …
Bots by publisher id, zone · per-click id
UngAdsUngAds
4 tokens
{subid} · {campaignid} · …
Bots by publisher id · per-click id
ActiveRevenueActiveRevenue
5 tokens
{conversion} · {campaign} · …
Bots by source sub id · per-click id
AdsterraAdsterra
4 tokens
##SUB_ID_SHORT(action)## · ##CAMPAIGN_ID## · …
Bots by placement id · per-click id
BidvertiserBidvertiser
4 tokens
{BV_CAMPID} · {BV_SRCID} · …
Bots by source id · per-click id
ClickaineClickaine
4 tokens
[click_id] · [camp_id] · …
Bots by site id · per-click id
MyBidMyBid
3 tokens
{%click_id%} · {%source_id%} · …
Bots by source id · per-click id
PlugRushPlugRush
5 tokens
{$click_id} · {$campaign_id} · …
Bots by source (r id), subsource (s id) · per-click id
TrafficHuntTrafficHunt
4 tokens
[txn_id] · [camp_id] · …
Bots by ad space · per-click id
TrafficShopTrafficShop
4 tokens
[click_id] · [camp_id] · …
Bots by site id · per-click id
Push27
7Search PPC7Search PPC
3 tokens
{click_id} · {campaign_id} · …
Bots by source id · per-click id
AdOperatorAdOperator
3 tokens
{conversion} · {campaign} · …
Bots by publisher sub id · per-click id
AdsCompassAdsCompass
4 tokens
[click_id] · [camp_id] · …
Bots by site id · per-click id
DAO.ADDAO.AD
5 tokens
{click_id} · {campaign_id} · …
Bots by source id, sub id · per-click id
EvaDavEvaDav
4 tokens
{CAMPAIGN_ID} · {ZONE_ID} · …
Bots by zone id · per-click id
EZmobEZmob
6 tokens
{conversion} · {campaign} · …
Bots by publisher id, zone id · per-click id
MondiadMondiad
4 tokens
[campaignid] · [zoneid] · …
Bots by zone id, sub id · per-click id
NoviclickNoviclick
4 tokens
{clickid} · {campaign_id} · …
Bots by site id · per-click id
OnClickAOnClickA
4 tokens
[CAMPAIGN_ID] · [DOMAIN] · …
Bots by source domain · per-click id
PropellerAdsPropellerAds
5 tokens
${SUBID} · {campaign_id} · …
Bots by zone id, subzone id · per-click id
Push.HousePush.House
4 tokens
{camp} · {site} · …
Bots by traffic source, feed id · per-click id
PushgroundPushground
5 tokens
{campaign_id} · {supply_id} · …
Bots by supply id, site id · per-click id
ReachEffectReachEffect
3 tokens
[clickId] · [campaignId] · …
Bots by publisher id · per-click id
RichAdsRichAds
7 tokens
[CLICK_ID] · [CAMPAIGN_ID] · …
Bots by publisher id, site id · per-click id
ROIadsROIads
6 tokens
{click_id} · {campaign_id} · …
Bots by publisher id, site id · per-click id
RollerAdsRollerAds
5 tokens
{campaignId} · {feedId} · …
Bots by feed id, zone id · per-click id
TacoLocoTacoLoco
4 tokens
{click_id} · {camp_id} · …
Bots by source id, zone id · per-click id
Traffic NomadsTraffic Nomads
4 tokens
{clickid} · {campaignid} · …
Bots by publisher id, zone · per-click id
UngAdsUngAds
4 tokens
{subid} · {campaignid} · …
Bots by publisher id · per-click id
ActiveRevenueActiveRevenue
5 tokens
{conversion} · {campaign} · …
Bots by source sub id · per-click id
AdsterraAdsterra
4 tokens
##SUB_ID_SHORT(action)## · ##CAMPAIGN_ID## · …
Bots by placement id · per-click id
BidvertiserBidvertiser
4 tokens
{BV_CAMPID} · {BV_SRCID} · …
Bots by source id · per-click id
ClickaineClickaine
4 tokens
[click_id] · [camp_id] · …
Bots by site id · per-click id
MyBidMyBid
3 tokens
{%click_id%} · {%source_id%} · …
Bots by source id · per-click id
PlugRushPlugRush
5 tokens
{$click_id} · {$campaign_id} · …
Bots by source (r id), subsource (s id) · per-click id
TrafficHuntTrafficHunt
4 tokens
[txn_id] · [camp_id] · …
Bots by ad space · per-click id
TwinRedTwinRed
6 tokens
{transactionId} · {campaignId} · …
Bots by ssp id, source site · per-click id
Pop / Pop-under34
7Search PPC7Search PPC
3 tokens
{click_id} · {campaign_id} · …
Bots by source id · per-click id
AdOperatorAdOperator
3 tokens
{conversion} · {campaign} · …
Bots by publisher sub id · per-click id
AdsCompassAdsCompass
4 tokens
[click_id] · [camp_id] · …
Bots by site id · per-click id
DAO.ADDAO.AD
5 tokens
{click_id} · {campaign_id} · …
Bots by source id, sub id · per-click id
NoviclickNoviclick
4 tokens
{clickid} · {campaign_id} · …
Bots by site id · per-click id
PropellerAdsPropellerAds
5 tokens
${SUBID} · {campaign_id} · …
Bots by zone id, subzone id · per-click id
ReachEffectReachEffect
3 tokens
[clickId] · [campaignId] · …
Bots by publisher id · per-click id
RichAdsRichAds
7 tokens
[CLICK_ID] · [CAMPAIGN_ID] · …
Bots by publisher id, site id · per-click id
ROIadsROIads
6 tokens
{click_id} · {campaign_id} · …
Bots by publisher id, site id · per-click id
TacoLocoTacoLoco
4 tokens
{click_id} · {camp_id} · …
Bots by source id, zone id · per-click id
Traffic NomadsTraffic Nomads
4 tokens
{clickid} · {campaignid} · …
Bots by publisher id, zone · per-click id
UngAdsUngAds
4 tokens
{subid} · {campaignid} · …
Bots by publisher id · per-click id
ActiveRevenueActiveRevenue
5 tokens
{conversion} · {campaign} · …
Bots by source sub id · per-click id
AdcashAdcash
4 tokens
[campaign] · [clickid] · …
Bots by zone (traffic source) · per-click id
AdMavenAdMaven
5 tokens
{:campaign_id} · {:source_id} · …
Bots by sub-source / site id · per-click id
AdsterraAdsterra
4 tokens
##SUB_ID_SHORT(action)## · ##CAMPAIGN_ID## · …
Bots by placement id · per-click id
BidvertiserBidvertiser
4 tokens
{BV_CAMPID} · {BV_SRCID} · …
Bots by source id · per-click id
ClickAdillaClickAdilla
4 tokens
[CAMPAIGN_ID] · [DOMAIN] · …
Bots by site domain, spot / zone id · per-click id
ClickaduClickadu
4 tokens
{campaignid} · ${SUBID} · …
Bots by zone id · per-click id
ClickaineClickaine
4 tokens
[click_id] · [camp_id] · …
Bots by site id · per-click id
ExoClickExoClick
6 tokens
{campaign_id} · {conversions_tracking} · …
Bots by site id, zone id · per-click id
HilltopAdsHilltopAds
4 tokens
{{campaignid}} · {{zoneid}} · …
Bots by zone id · per-click id
MyBidMyBid
3 tokens
{%click_id%} · {%source_id%} · …
Bots by source id · per-click id
PlugRushPlugRush
5 tokens
{$click_id} · {$campaign_id} · …
Bots by source (r id), subsource (s id) · per-click id
PopAdsPopAds
6 tokens
[CAMPAIGNID] · [IMPRESSIONID] · …
Bots by website id, category id · per-click id
PopCashPopCash
5 tokens
[clickid] · [campaignid] · …
Bots by site id · per-click id
TrafficHuntTrafficHunt
4 tokens
[txn_id] · [camp_id] · …
Bots by ad space · per-click id
TrafficShopTrafficShop
4 tokens
[click_id] · [camp_id] · …
Bots by site id · per-click id
TrafficStarsTrafficStars
7 tokens
{click_id} · {campaign_id} · …
Bots by site id, ad spot id · per-click id
YeesshhYeesshh
5 tokens
{conversion} · {pubfeed} · …
Bots by publisher feed id, publisher feed subid · per-click id
ZeroparkZeropark
7 tokens
{cid} · {campaign_id} · …
Bots by source id, target id · per-click id
AdniumAdnium
6 tokens
{conversion} · {campaign} · …
Bots by site id, adzone id · per-click id
TrafficForceTrafficForce
6 tokens
{CLICK_ID} · {campaign_id} · …
Bots by site id, channel id · per-click id
TwinRedTwinRed
6 tokens
{transactionId} · {campaignId} · …
Bots by ssp id, source site · per-click id
deal-alerts.example71% invalid
zone 447123% invalid
premium-news.example2% invalid

Stop hand-building tracking URLs.

ValidVisit generates them and judges each visit — bots, server-farm traffic, invalid clicks — Valid or Invalid.

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