ValidVisit

Ad network tracking tokens & URL macros

Every ad network uses different macros. This is the reference for 46 networks’ tokens, mapped to one normalized parameter set so you can attribute and fraud-score every click no matter where the traffic comes from.

See which of these tokens pinpoint bot publishers & placements, per network →
0–39 invalid40–69 suspicious70–100 clean
arbitrage-pub-447118
display-zone-7741
verified-partner-2b86

Illustrative example — what these tokens roll up to: one 0–100 score per source, worst first.

Stop hand-building tracking URLs.

ValidVisit generates them and scores each source — bots, datacenter traffic, invalid clicks — 0–100.

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