Reference · 74 networks
Ad network tracking tokens & URL macros.
Every ad network uses different macros. This is the reference for 74 networks’ tokens, mapped to one normalized parameter set so you can attribute and fraud-score every visit no matter where the traffic comes from.
Which tokens pinpoint bot publishers & placements, per network →validvisit · console
0–49 invalid50–79 suspect80–100 valid
deal-alerts.example13K clicks18
zone 44716.1K clicks58
premium-news.example4.7K clicks86
Illustrative example — what these tokens roll up to: one 0–100 score per source, worst first.
Native25
Native
AdNow4 tokens
[click_id] · [camp_id] · …
Native
Adskeeper4 tokens
{campaign_id} · {teaser_id} · …
Native
CoContent.ad3 tokens
[cid] · [adid] · …
Native
Kadam4 tokens
{campaign_id} · {site_id} · …
Native
MediaGo6 tokens
${CAMPAIGN_ID} · ${CAMPAIGN_NAME} · …
Native
MGID4 tokens
{campaign_id} · {teaser_id} · …
Native
NewsBreak Ads6 tokens
__CALLBACK_PARAM__ · __CAMPAIGN_ID__ · …
Native
Outbrain4 tokens
{{campaign_id}} · {{ad_id}} · …
Native
Revcontent5 tokens
{boost_id} · {content_id} · …
Native
SourceKnowledge3 tokens
{clickid} · {subid} · …
Native
Taboola4 tokens
{campaign_id} · {campaign_item_id} · …
Native
Yahoo Native (DSP / Gemini)5 tokens
{campaignid} · {adgroupid} · …
Native
AdsCompass4 tokens
[click_id] · [camp_id] · …
Native
Adsterra5 tokens
##SUB_ID_SHORT(action)## · ##CAMPAIGN_ID## · …
Native
DAO.AD5 tokens
{click_id} · {campaign_id} · …
Native
ReachEffect3 tokens
[clickId] · [campaignId] · …
Native
Traffic Nomads4 tokens
{clickid} · {campaignid} · …
Native
UngAds4 tokens
{subid} · {campaignid} · …
Native
ActiveRevenue5 tokens
{conversion} · {campaign} · …
Native
Clickaine4 tokens
[click_id] · [camp_id] · …
Native
MyBid3 tokens
{%click_id%} · {%source_id%} · …
Native
PlugRush4 tokens
{$click_id} · {$campaign_id} · …
Native
TrafficHunt6 tokens
[txn_id] · [camp_id] · …
Native
TrafficShop4 tokens
[click_id] · [camp_id] · …
Native
7Search PPC4 tokens
{click_id} · {campaign_id} · …
Push28
Push
AdOperator3 tokens
{conversion} · {campaign} · …
Push
AdsCompass4 tokens
[click_id] · [camp_id] · …
Push
Adsterra5 tokens
##SUB_ID_SHORT(action)## · ##CAMPAIGN_ID## · …
Push
DAO.AD5 tokens
{click_id} · {campaign_id} · …
Push
DatsPush3 tokens
{CAMPAIGN_ID} · {SITE_ID} · …
Push
EvaDav4 tokens
{CAMPAIGN_ID} · {ZONE_ID} · …
Push
EZmob5 tokens
{campaign} · {pub_id} · …
Push
MeMegaPush3 tokens
{camp_id} · {feedid} · …
Push
Mondiad4 tokens
[campaignid] · [zoneid] · …
Push
Noviclick4 tokens
{clickid} · {campaign_id} · …
Push
OnClickA4 tokens
[CAMPAIGN_ID] · [DOMAIN] · …
Push
PropellerAds5 tokens
${SUBID} · {campaign_id} · …
Push
Push.House4 tokens
{camp} · {site} · …
Push
Pushground4 tokens
{campaign_id} · {source} · …
Push
ReachEffect3 tokens
[clickId] · [campaignId] · …
Push
RichAds7 tokens
[CLICK_ID] · [CAMPAIGN_ID] · …
Push
ROIads6 tokens
{click_id} · {campaign_id} · …
Push
RollerAds4 tokens
{campaignid} · {zoneid} · …
Push
TacoLoco4 tokens
{click_id} · {camp_id} · …
Push
Traffic Nomads4 tokens
{clickid} · {campaignid} · …
Push
UngAds4 tokens
{subid} · {campaignid} · …
Push
ActiveRevenue5 tokens
{conversion} · {campaign} · …
Push
Clickaine4 tokens
[click_id] · [camp_id] · …
Push
MyBid3 tokens
{%click_id%} · {%source_id%} · …
Push
PlugRush4 tokens
{$click_id} · {$campaign_id} · …
Push
TrafficHunt6 tokens
[txn_id] · [camp_id] · …
Push
TwinRed6 tokens
{transactionId} · {campaignId} · …
Push
7Search PPC4 tokens
{click_id} · {campaign_id} · …
Pop / Pop-under34
Pop / Pop-under
AdOperator3 tokens
{conversion} · {campaign} · …
Pop / Pop-under
AdsCompass4 tokens
[click_id] · [camp_id] · …
Pop / Pop-under
Adsterra5 tokens
##SUB_ID_SHORT(action)## · ##CAMPAIGN_ID## · …
Pop / Pop-under
DAO.AD5 tokens
{click_id} · {campaign_id} · …
Pop / Pop-under
Noviclick4 tokens
{clickid} · {campaign_id} · …
Pop / Pop-under
PropellerAds5 tokens
${SUBID} · {campaign_id} · …
Pop / Pop-under
ReachEffect3 tokens
[clickId] · [campaignId] · …
Pop / Pop-under
RichAds7 tokens
[CLICK_ID] · [CAMPAIGN_ID] · …
Pop / Pop-under
ROIads6 tokens
{click_id} · {campaign_id} · …
Pop / Pop-under
TacoLoco4 tokens
{click_id} · {camp_id} · …
Pop / Pop-under
Traffic Nomads4 tokens
{clickid} · {campaignid} · …
Pop / Pop-under
UngAds4 tokens
{subid} · {campaignid} · …
Pop / Pop-under
ActiveRevenue5 tokens
{conversion} · {campaign} · …
Pop / Pop-under
Adcash4 tokens
[campaign] · [clickid] · …
Pop / Pop-under
AdMaven4 tokens
{:campaign_id} · {source_id} · …
Pop / Pop-under
ClickAdilla3 tokens
[CAMPAIGN_ID] · [SPOT_ID] · …
Pop / Pop-under
Clickadu4 tokens
{campaignid} · ${SUBID} · …
Pop / Pop-under
Clickaine4 tokens
[click_id] · [camp_id] · …
Pop / Pop-under
ExoClick6 tokens
{campaign_id} · {conversions_tracking} · …
Pop / Pop-under
HilltopAds4 tokens
{{campaignid}} · {{zoneid}} · …
Pop / Pop-under
MyBid3 tokens
{%click_id%} · {%source_id%} · …
Pop / Pop-under
PlugRush4 tokens
{$click_id} · {$campaign_id} · …
Pop / Pop-under
PopAds6 tokens
[CAMPAIGNID] · [IMPRESSIONID] · …
Pop / Pop-under
PopCash5 tokens
[clickid] · [campaignid] · …
Pop / Pop-under
Tonic4 tokens
[clickid] · [campaign_id] · …
Pop / Pop-under
TrafficHunt6 tokens
[txn_id] · [camp_id] · …
Pop / Pop-under
TrafficShop4 tokens
[click_id] · [camp_id] · …
Pop / Pop-under
TrafficStars7 tokens
{click_id} · {campaign_id} · …
Pop / Pop-under
Yeesshh5 tokens
{conversion} · {pubfeed} · …
Pop / Pop-under
Zeropark7 tokens
{cid} · {campaign_id} · …
Pop / Pop-under
Adnium6 tokens
{conversion} · {campaign} · …
Pop / Pop-under
TrafficForce6 tokens
{CLICK_ID} · {campaign_id} · …
Pop / Pop-under
TwinRed6 tokens
{transactionId} · {campaignId} · …
Pop / Pop-under
7Search PPC4 tokens
{click_id} · {campaign_id} · …
Banner / Display24
Banner / Display
AdNow4 tokens
[click_id] · [camp_id] · …
Banner / Display
SourceKnowledge3 tokens
{clickid} · {subid} · …
Banner / Display
AdsCompass4 tokens
[click_id] · [camp_id] · …
Banner / Display
DAO.AD5 tokens
{click_id} · {campaign_id} · …
Banner / Display
ReachEffect3 tokens
[clickId] · [campaignId] · …
Banner / Display
Traffic Nomads4 tokens
{clickid} · {campaignid} · …
Banner / Display
ActiveRevenue5 tokens
{conversion} · {campaign} · …
Banner / Display
Clickaine4 tokens
[click_id] · [camp_id] · …
Banner / Display
ExoClick6 tokens
{campaign_id} · {conversions_tracking} · …
Banner / Display
MyBid3 tokens
{%click_id%} · {%source_id%} · …
Banner / Display
PlugRush4 tokens
{$click_id} · {$campaign_id} · …
Banner / Display
TrafficHunt6 tokens
[txn_id] · [camp_id] · …
Banner / Display
TrafficShop4 tokens
[click_id] · [camp_id] · …
Banner / Display
Adnium6 tokens
{conversion} · {campaign} · …
Banner / Display
AppLovin6 tokens
{EVENT_ID} · {CAMPAIGN_ID} · …
Banner / Display
Bidvertiser4 tokens
{BV_CAMPID} · {BV_SRCID} · …
Banner / Display
Criteo5 tokens
{{criteo_campaign_id}} · {{domain}} · …
Banner / Display
JuicyAds5 tokens
{dynamicS2S} · {dynamicCMP} · …
Banner / Display
TrafficFactory3 tokens
{campaign_id} · {zone_id} · …
Banner / Display
TrafficForce6 tokens
{CLICK_ID} · {campaign_id} · …
Banner / Display
TrafficJunky8 tokens
{ACLID} · {CampaignID} · …
Banner / Display
TwinRed6 tokens
{transactionId} · {campaignId} · …
Banner / Display
BIGO Ads6 tokens
__SID__ · __CAMPAIGN_ID__ · …
Banner / Display
7Search PPC4 tokens
{click_id} · {campaign_id} · …
Social9
Social
BIGO Ads6 tokens
__SID__ · __CAMPAIGN_ID__ · …
Social
LinkedIn Ads5 tokens
{{CAMPAIGN_ID}} · {{CAMPAIGN_NAME}} · …
Social
Meta Ads5 tokens
{{campaign.id}} · {{adset.id}} · …
Social
Pinterest Ads5 tokens
{campaignid} · {campaign_name} · …
Social
Quora Ads4 tokens
{{campaign.id}} · {{campaign.name}} · …
Social
Reddit Ads5 tokens
{{CAMPAIGN_ID}} · {{CAMPAIGN_NAME}} · …
Social
Snapchat Ads7 tokens
{{campaign.id}} · {{campaign.name}} · …
Social
TikTok Ads5 tokens
__CAMPAIGN_ID__ · __AID__ · …
Social
X Ads (Twitter)1 token
(auto-tagging)
Search5
deal-alerts.example13K18
zone 44716.1K58
premium-news.example4.7K86
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