AdMaven tracking tokens & macros

The AdMaven tracking macros and the ValidVisit URL parameter each maps to. Append these to your landing page URL so every click is attributed to the right campaign, ad, creative and publisher — and scored for traffic quality.

Community-sourcedConfirm these macros against the official docs before relying on them. AdMaven official docs

Token	AdMaven macro	ValidVisit param	Example
Campaign IDcampaign	`{:campaign_id}`	`vv_campaign_id`	4821
Source IDsource	`{source_id}`	`vv_source`	feed_12
Sub-source / Site IDpublisher	`{sub_source_id}`	`vv_publisher_id`	site_88231
Click ID *click	`{click_id}`	`vv_click_id`	a1b2c3d4

Campaign IDcampaign

AdMaven macro: {:campaign_id}
ValidVisit param: vv_campaign_id
Example: 4821

Source IDsource

AdMaven macro: {source_id}
ValidVisit param: vv_source
Example: feed_12

Sub-source / Site IDpublisher

AdMaven macro: {sub_source_id}
ValidVisit param: vv_publisher_id
Example: site_88231

Click ID *click

AdMaven macro: {click_id}
ValidVisit param: vv_click_id
Example: a1b2c3d4

* required for AdMaven attribution.

Ready-to-use tracking URL

https://yoursite.com/landing?utm_source=admaven&utm_medium=pop&vv_campaign_id={:campaign_id}&vv_source={source_id}&vv_publisher_id={sub_source_id}&vv_click_id={click_id}

Found a bad site / sub-source? Exclude it in AdMaven

ValidVisit flags the bad sub_source_id (site / widget); add it to AdMaven's campaign block list.

campaign block list

Is AdMaven traffic real? See how ValidVisit scores it for bots →

Track AdMaven clicks — and catch the fake ones.

See which AdMaven publishers and placements send real, converting traffic vs. bots.

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