AdMaven tracking tokens & macros
Every AdMaven tracking macro, and the ValidVisit URL parameter it maps to. Append these to your landing-page URL so each click is attributed to the right campaign, ad, creative and publisher — and scored 0–100 for traffic quality.
Cross-check any macro against the network’s official documentation. AdMaven official docs →
AdMaven macro → ValidVisit param
| Token | AdMaven macro | ValidVisit param | Example |
|---|---|---|---|
| Campaign IDcampaign | {:campaign_id} | vv_campaign_id | 4821 |
| Source IDsource | {source_id} | vv_source | feed_12 |
| Sub-source / Site IDpublisher | {sub_source_id} | vv_publisher_id | site_88231 |
| Click ID *click | {click_id} | vv_click_id | a1b2c3d4 |
- AdMaven macro
{:campaign_id}- ValidVisit param
vv_campaign_id- Example
- 4821
- AdMaven macro
{source_id}- ValidVisit param
vv_source- Example
- feed_12
- AdMaven macro
{sub_source_id}- ValidVisit param
vv_publisher_id- Example
- site_88231
- AdMaven macro
{click_id}- ValidVisit param
vv_click_id- Example
- a1b2c3d4
* required for AdMaven attribution.
Ready-to-use AdMaven tracking URL
https://yoursite.com/landing?utm_source=admaven&utm_medium=pop&vv_campaign_id={:campaign_id}&vv_source={source_id}&vv_publisher_id={sub_source_id}&vv_click_id={click_id}Append these params to your landing-page URL — AdMaven fills the macros at click time, so every visit arrives attributed and ready to score. No funnel hop.
Paste comma-separated Source IDs / Sub Source IDs (or bulk-upload CSV) into the campaign blacklist or the account-wide Global Blocked List, which auto-applies to all current and future campaigns.
AdMaven tracking token FAQs
What are AdMaven tracking tokens?+
AdMaven tracking tokens are macros the network fills in automatically at click time — like a click ID or publisher ID — that you append as URL parameters on your landing-page link. ValidVisit reads the resolved values to attribute and score each visit.
Do I need a funnel hop to use these macros?+
No. These are plain URL parameters appended to your destination URL. AdMaven substitutes the real values at click time, so there’s no funnel hop, link rewrite, or extra script required.
Where do I add these macros in AdMaven?+
Add them to your campaign’s destination or tracking URL in AdMaven’s own dashboard. Once clicks arrive with the macros populated, ValidVisit attributes and scores each visit automatically.
Score every AdMaven click — and find the fake ones.
See which AdMaven publishers and placements send real buyers vs. bots.
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