Baidu Ads (Search) tracking tokens & macros

The Baidu Ads (Search) tracking macros and the ValidVisit URL parameter each maps to. Append these to your landing page URL so every click is attributed to the right campaign, ad, creative and publisher — and scored for traffic quality.

Community-sourcedConfirm these macros against the official docs before relying on them. Baidu Ads (Search) official docs

Token	Baidu Ads (Search) macro	ValidVisit param	Example
Campaign (Plan) ID *campaign	`{planid}`	`vv_campaign_id`	1234567890
Ad Group (Unit) IDadset	`{unitid}`	`vv_adset_id`	987654321
Creative IDcreative	`{creative}`	`vv_creative_id`	55667788
Keyword IDkeyword	`{keywordid}`	`vv_keyword`	44556677
Ad Position / Rankplacement	`{adposition}`	`vv_placement_id`	cl2
Click ID (bd_vid) *click	`bd_vid`	`vv_click_id`	9F8E7D6C5B4A3210

Campaign (Plan) ID *campaign

Baidu Ads (Search) macro: {planid}
ValidVisit param: vv_campaign_id
Example: 1234567890

Ad Group (Unit) IDadset

Baidu Ads (Search) macro: {unitid}
ValidVisit param: vv_adset_id
Example: 987654321

Creative IDcreative

Baidu Ads (Search) macro: {creative}
ValidVisit param: vv_creative_id
Example: 55667788

Keyword IDkeyword

Baidu Ads (Search) macro: {keywordid}
ValidVisit param: vv_keyword
Example: 44556677

Ad Position / Rankplacement

Baidu Ads (Search) macro: {adposition}
ValidVisit param: vv_placement_id
Example: cl2

Click ID (bd_vid) *click

Baidu Ads (Search) macro: bd_vid
ValidVisit param: vv_click_id
Example: 9F8E7D6C5B4A3210

* required for Baidu Ads (Search) attribution.

Ready-to-use tracking URL

https://yoursite.com/landing?utm_source=baidu&utm_medium=search&vv_campaign_id={planid}&vv_adset_id={unitid}&vv_creative_id={creative}&vv_keyword={keywordid}&vv_placement_id={adposition}&vv_click_id=bd_vid

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