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Baidu Ads (Search)
Tracking reference · Search

Baidu Ads (Search) tracking tokens & macros

Every Baidu Ads (Search) tracking macro, and the ValidVisit URL parameter it maps to. Append these to your landing-page URL so each click is attributed to the right campaign, ad, creative and publisher — and scored 0–100 for traffic quality.

Cross-check any macro against the network’s official documentation. Baidu Ads (Search) official docs →

6
Baidu Ads (Search) macros mapped to attribution
2
required for attribution
no-hop
one script, no link rewriting
0–100
quality score on every visit
MACRO MAP

Baidu Ads (Search) macro → ValidVisit param

Campaign (Plan) ID *campaign
Baidu Ads (Search) macro
{planid}
ValidVisit param
vv_campaign_id
Example
1234567890
Ad Group (Unit) IDadset
Baidu Ads (Search) macro
{unitid}
ValidVisit param
vv_adset_id
Example
987654321
Creative IDcreative
Baidu Ads (Search) macro
{creative}
ValidVisit param
vv_creative_id
Example
55667788
Keyword IDkeyword
Baidu Ads (Search) macro
{keywordid}
ValidVisit param
vv_keyword
Example
44556677
Ad Position / Rankplacement
Baidu Ads (Search) macro
{adposition}
ValidVisit param
vv_placement_id
Example
cl2
Click ID (bd_vid) *click
Baidu Ads (Search) macro
bd_vid
ValidVisit param
vv_click_id
Example
9F8E7D6C5B4A3210

* required for Baidu Ads (Search) attribution.

TRACKING URL

Ready-to-use Baidu Ads (Search) tracking URL

baidu tracking URL
https://yoursite.com/landing
?utm_source=baidu
&utm_medium=search
&vv_campaign_id={planid}
&vv_adset_id={unitid}
&vv_creative_id={creative}
&vv_keyword={keywordid}
&vv_placement_id={adposition}
&vv_click_id=bd_vid

Append these params to your landing-page URL — Baidu Ads (Search) fills the macros at click time, so every visit arrives attributed and ready to score. No funnel hop.

Acting on Baidu Ads (Search) invalid traffic

A buyer with a bad-source list cannot exclude individual partner sites/placements on Baidu Search — they can only switch the entire search-partner network off at the campaign level, and paste bad IPs/IP-ranges into the IP排除 tool (≤200 IPs + 3 IP ranges) or let 商盾 auto-block repeat clickers.

Campaign (推广计划) settings expose only a whole-network "搜索合作网络" (search partner network) on/off toggle; the real exclusion tools are 工具中心 → IP排除 (IP exclusion) and 工具中心 → 商盾 (Business Shield auto IP/visitor blocking) in the 推广后台 (promotion backend) Optimization & Tool Center
FAQ

Baidu Ads (Search) tracking token FAQs

What are Baidu Ads (Search) tracking tokens?+

Baidu Ads (Search) tracking tokens are macros the network fills in automatically at click time — like a click ID or publisher ID — that you append as URL parameters on your landing-page link. ValidVisit reads the resolved values to attribute and score each visit.

Do I need a funnel hop to use these macros?+

No. These are plain URL parameters appended to your destination URL. Baidu Ads (Search) substitutes the real values at click time, so there’s no funnel hop, link rewrite, or extra script required.

Where do I add these macros in Baidu Ads (Search)?+

Add them to your campaign’s destination or tracking URL in Baidu Ads (Search)’s own dashboard. Once clicks arrive with the macros populated, ValidVisit attributes and scores each visit automatically.

Is Baidu Ads (Search) traffic real? See how ValidVisit scores every Baidu Ads (Search) click for bots and invalid traffic.
reward-wall.example29
zone 349669
premium-news.example83

Score every Baidu Ads (Search) click — and find the fake ones.

See which Baidu Ads (Search) publishers and placements send real buyers vs. bots.

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