NewsBreak Ads tracking tokens & macros

The NewsBreak Ads tracking macros and the ValidVisit URL parameter each maps to. Append these to your landing page URL so every click is attributed to the right campaign, ad, creative and publisher — and scored for traffic quality.

Cross-check any macro against the network's official documentation. NewsBreak Ads official docs

Token	NewsBreak Ads macro	ValidVisit param	Example
Callback Parameter (click ID) *click	`__CALLBACK_PARAM__`	`vv_click_id`	abc123xyz
Campaign IDcampaign	`__CAMPAIGN_ID__`	`vv_campaign_id`	123456
Campaign Namecampaign	`__CAMPAIGN_NAME__`	`vv_campaign_name`	123456
Ad Set IDplacement	`__ADSET_ID__`	`vv_placement_id`	plc_7
Ad IDad	`__AD_ID__`	`vv_ad_id`	456789
Creative IDcreative	`__CREATIVE_ID__`	`vv_creative_id`	987

Callback Parameter (click ID) *click

NewsBreak Ads macro: __CALLBACK_PARAM__
ValidVisit param: vv_click_id
Example: abc123xyz

Campaign IDcampaign

NewsBreak Ads macro: __CAMPAIGN_ID__
ValidVisit param: vv_campaign_id
Example: 123456

Campaign Namecampaign

NewsBreak Ads macro: __CAMPAIGN_NAME__
ValidVisit param: vv_campaign_name
Example: 123456

Ad Set IDplacement

NewsBreak Ads macro: __ADSET_ID__
ValidVisit param: vv_placement_id
Example: plc_7

Ad IDad

NewsBreak Ads macro: __AD_ID__
ValidVisit param: vv_ad_id
Example: 456789

Creative IDcreative

NewsBreak Ads macro: __CREATIVE_ID__
ValidVisit param: vv_creative_id
Example: 987

* required for NewsBreak Ads attribution.

Ready-to-use tracking URL

https://yoursite.com/landing?utm_source=newsbreak-ads&utm_medium=native&vv_click_id=__CALLBACK_PARAM__&vv_campaign_id=__CAMPAIGN_ID__&vv_campaign_name=__CAMPAIGN_NAME__&vv_placement_id=__ADSET_ID__&vv_ad_id=__AD_ID__&vv_creative_id=__CREATIVE_ID__

Found a bad placement/platform? Exclude it in NewsBreak Ads

A buyer cannot upload a bad-ID list; the most they can do is run a Custom Report by Placement and then restrict the ad set to exclude a whole platform (e.g. drop Premium Partner), or — managed accounts only — ask their account manager to denylist specific publishers via Brand Suitability Controls.

Ad Manager > campaign creation > Ad Set level > "Define Placements" (choose Unlimited, NewsBreak, Scoopz, Premium Partner, or NewsBreak Newsletters); diagnosis via Report > Custom Reports > dimension "Placement"

Is NewsBreak Ads traffic real? See how ValidVisit scores it for bots →

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Track NewsBreak Ads clicks — and catch the fake ones.

See which NewsBreak Ads publishers and placements send real, converting traffic vs. bots.

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