Noviclick tracking tokens & macros
Every Noviclick tracking macro, and the ValidVisit URL parameter it maps to. Append these to your landing-page URL so each click is attributed to the right campaign, ad, creative and publisher — and judged Valid or Invalid, with its evidence.
Cross-check any macro against the network’s official documentation.
Noviclick macro → ValidVisit param
| Token | Noviclick macro | ValidVisit param | Example |
|---|---|---|---|
| Click ID *click | {clickid} | vv_click_id | abc123xyz |
| Campaign IDcampaign | {campaign_id} | vv_campaign_id | 123456 |
| Site IDpublisher | {site_id} | vv_publisher_id | pub_42 |
| Banner IDad | {banner_id} | vv_ad_id | 456789 |
- Noviclick macro
{clickid}- ValidVisit param
vv_click_id- Example
- abc123xyz
- Noviclick macro
{campaign_id}- ValidVisit param
vv_campaign_id- Example
- 123456
- Noviclick macro
{site_id}- ValidVisit param
vv_publisher_id- Example
- pub_42
- Noviclick macro
{banner_id}- ValidVisit param
vv_ad_id- Example
- 456789
* required for Noviclick attribution.
Ready-to-use Noviclick tracking URL
https://yoursite.com/landing?utm_source=noviclick&utm_medium=push&vv_click_id={clickid}&vv_campaign_id={campaign_id}&vv_publisher_id={site_id}&vv_ad_id={banner_id}Append these params to your landing-page URL — Noviclick fills the macros at click time, so every visit arrives attributed and ready to judge. No funnel hop.
See which Noviclick sources send bots.
- Every visit judged Valid or Invalid, worst source first.
- Attributed through the Noviclick tokens above, down to the placement.
- Works beside your tracker, with nothing added to the click path.
What Noviclick tokens let you break bots down by
- Site ID
Carries a per-click id, stored with each visit so a verdict traces back to the click.
- Device targetingdocumented
- OS targetingdocumented
- Browser targetingdocumented
- Connection typedocumented
- Languagedocumented
Tokens last verified against Noviclick’s docs on 2026-07-11.
The buyer pastes the bad Site IDs into a campaign blacklist or saves them as a custom audience in the Audiences section and applies it in blacklist mode to campaigns ("put site id’s in your custom audience that perform a little bit less so you can blacklist them for every campaign"); custom per-Site-ID bids also allow down-weighting a source instead of a full block.
Noviclick tracking token FAQs
What are Noviclick tracking tokens?+
Noviclick tracking tokens are macros the network fills in automatically at click time — like a click ID or publisher ID — that you append as URL parameters on your landing-page link. ValidVisit reads the resolved values to attribute and judge each visit.
Do I need a funnel hop to use these macros?+
No. These are plain URL parameters appended to your destination URL. Noviclick substitutes the real values at click time, so there’s no funnel hop, link rewrite, or extra script required.
Where do I add these macros in Noviclick?+
Add them to your campaign’s destination or tracking URL in Noviclick’s own dashboard. Once clicks arrive with the macros populated, ValidVisit attributes and judges each visit automatically.
Tracking tokens for other push networks
Judge every Noviclick visit — and find the fake ones.
See which Noviclick publishers and placements send real buyers vs. bots.
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