Reddit Ads tracking tokens & macros

The Reddit Ads tracking macros and the ValidVisit URL parameter each maps to. Append these to your landing page URL so every click is attributed to the right campaign, ad, creative and publisher — and scored for traffic quality.

Community-sourcedConfirm these macros against the official docs before relying on them. Reddit Ads official docs

Token	Reddit Ads macro	ValidVisit param	Example
Campaign ID *campaign	`{{CAMPAIGN_ID}}`	`vv_campaign_id`	12345678
Campaign Namecampaign	`{{CAMPAIGN_NAME}}`	`vv_campaign_name`	Summer_Sale_2026
Ad Group IDadset	`{{ADGROUP_ID}}`	`vv_adset_id`	23456789
Ad IDad	`{{AD_ID}}`	`vv_ad_id`	34567890
Click ID *click	`{{CLICK_ID}}`	`vv_click_id`	a1b2c3d4-e5f6-7890-abcd-ef1234567890

Campaign ID *campaign

Reddit Ads macro: {{CAMPAIGN_ID}}
ValidVisit param: vv_campaign_id
Example: 12345678

Campaign Namecampaign

Reddit Ads macro: {{CAMPAIGN_NAME}}
ValidVisit param: vv_campaign_name
Example: Summer_Sale_2026

Ad Group IDadset

Reddit Ads macro: {{ADGROUP_ID}}
ValidVisit param: vv_adset_id
Example: 23456789

Ad IDad

Reddit Ads macro: {{AD_ID}}
ValidVisit param: vv_ad_id
Example: 34567890

Click ID *click

Reddit Ads macro: {{CLICK_ID}}
ValidVisit param: vv_click_id
Example: a1b2c3d4-e5f6-7890-abcd-ef1234567890

* required for Reddit Ads attribution.

Ready-to-use tracking URL

https://yoursite.com/landing?utm_source=reddit-ads&utm_medium=social&vv_campaign_id={{CAMPAIGN_ID}}&vv_campaign_name={{CAMPAIGN_NAME}}&vv_adset_id={{ADGROUP_ID}}&vv_ad_id={{AD_ID}}&vv_click_id={{CLICK_ID}}

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