Reddit Ads tracking tokens & macros
Every Reddit Ads tracking macro, and the ValidVisit URL parameter it maps to. Append these to your landing-page URL so each click is attributed to the right campaign, ad, creative and publisher — and scored 0–100 for traffic quality.
Cross-check any macro against the network’s official documentation. Reddit Ads official docs →
Reddit Ads macro → ValidVisit param
| Token | Reddit Ads macro | ValidVisit param | Example |
|---|---|---|---|
| Campaign ID *campaign | {{CAMPAIGN_ID}} | vv_campaign_id | 12345678 |
| Campaign Namecampaign | {{CAMPAIGN_NAME}} | vv_campaign_name | Summer_Sale_2026 |
| Ad Group IDadset | {{ADGROUP_ID}} | vv_adset_id | 23456789 |
| Ad IDad | {{AD_ID}} | vv_ad_id | 34567890 |
| Click ID *click | {{CLICK_ID}} | vv_click_id | a1b2c3d4-e5f6-7890-abcd-ef1234567890 |
- Reddit Ads macro
{{CAMPAIGN_ID}}- ValidVisit param
vv_campaign_id- Example
- 12345678
- Reddit Ads macro
{{CAMPAIGN_NAME}}- ValidVisit param
vv_campaign_name- Example
- Summer_Sale_2026
- Reddit Ads macro
{{ADGROUP_ID}}- ValidVisit param
vv_adset_id- Example
- 23456789
- Reddit Ads macro
{{AD_ID}}- ValidVisit param
vv_ad_id- Example
- 34567890
- Reddit Ads macro
{{CLICK_ID}}- ValidVisit param
vv_click_id- Example
- a1b2c3d4-e5f6-7890-abcd-ef1234567890
* required for Reddit Ads attribution.
Ready-to-use Reddit Ads tracking URL
https://yoursite.com/landing?utm_source=reddit-ads&utm_medium=social&vv_campaign_id={{CAMPAIGN_ID}}&vv_campaign_name={{CAMPAIGN_NAME}}&vv_adset_id={{ADGROUP_ID}}&vv_ad_id={{AD_ID}}&vv_click_id={{CLICK_ID}}Append these params to your landing-page URL — Reddit Ads fills the macros at click time, so every visit arrives attributed and ready to score. No funnel hop.
The buyer enters/pastes a list of subreddit names into the excluded-communities list (ad group targeting or account-level Brand Safety, max 1,000) so ads stop serving in those communities' feed/conversation placements — though members of an excluded community can still see the ad in their home feed.
Reddit Ads tracking token FAQs
What are Reddit Ads tracking tokens?+
Reddit Ads tracking tokens are macros the network fills in automatically at click time — like a click ID or publisher ID — that you append as URL parameters on your landing-page link. ValidVisit reads the resolved values to attribute and score each visit.
Do I need a funnel hop to use these macros?+
No. These are plain URL parameters appended to your destination URL. Reddit Ads substitutes the real values at click time, so there’s no funnel hop, link rewrite, or extra script required.
Where do I add these macros in Reddit Ads?+
Add them to your campaign’s destination or tracking URL in Reddit Ads’s own dashboard. Once clicks arrive with the macros populated, ValidVisit attributes and scores each visit automatically.
Score every Reddit Ads click — and find the fake ones.
See which Reddit Ads publishers and placements send real buyers vs. bots.
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