Reddit Ads tracking tokens & macros
Every Reddit Ads tracking macro, and the ValidVisit URL parameter it maps to. Append these to your landing-page URL so each click is attributed to the right campaign, ad, creative and publisher — and judged Valid or Invalid, with its evidence.
Cross-check any macro against the network’s official documentation. Reddit Ads official docs →
Reddit Ads macro → ValidVisit param
| Token | Reddit Ads macro | ValidVisit param | Example |
|---|---|---|---|
| Campaign ID *campaign | {{CAMPAIGN_ID}} | vv_campaign_id | 12345678 |
| Campaign Namecampaign | {{CAMPAIGN_NAME}} | vv_campaign_name | Summer_Sale_2026 |
| Ad Group IDadset | {{ADGROUP_ID}} | vv_adset_id | 23456789 |
| Ad IDad | {{AD_ID}} | vv_ad_id | 34567890 |
| Click ID *click | {{CLICK_ID}} | vv_click_id | a1b2c3d4-e5f6-7890-abcd-ef1234567890 |
- Reddit Ads macro
{{CAMPAIGN_ID}}- ValidVisit param
vv_campaign_id- Example
- 12345678
- Reddit Ads macro
{{CAMPAIGN_NAME}}- ValidVisit param
vv_campaign_name- Example
- Summer_Sale_2026
- Reddit Ads macro
{{ADGROUP_ID}}- ValidVisit param
vv_adset_id- Example
- 23456789
- Reddit Ads macro
{{AD_ID}}- ValidVisit param
vv_ad_id- Example
- 34567890
- Reddit Ads macro
{{CLICK_ID}}- ValidVisit param
vv_click_id- Example
- a1b2c3d4-e5f6-7890-abcd-ef1234567890
* required for Reddit Ads attribution.
Ready-to-use Reddit Ads tracking URL
https://yoursite.com/landing?utm_source=reddit-ads&utm_medium=social&vv_campaign_id={{CAMPAIGN_ID}}&vv_campaign_name={{CAMPAIGN_NAME}}&vv_adset_id={{ADGROUP_ID}}&vv_ad_id={{AD_ID}}&vv_click_id={{CLICK_ID}}Append these params to your landing-page URL — Reddit Ads fills the macros at click time, so every visit arrives attributed and ready to judge. No funnel hop.
See which Reddit Ads sources send bots.
- Every visit judged Valid or Invalid, worst source first.
- Attributed through the Reddit Ads tokens above, down to the placement.
- Works beside your tracker, with nothing added to the click path.
What Reddit Ads tokens let you break bots down by
Campaign level only: Reddit Ads passes no publisher, zone or placement token, so invalid traffic is attributed to the campaign and, where a click id exists, to the click.
Carries a per-click id, stored with each visit so a verdict traces back to the click.
- IP exclusionnot offered
- Device targetingdocumented
- OS targetingdocumented
- Browser targetingnot offered
- Connection typedocumented
Tokens last verified against Reddit Ads’s docs on 2026-06-24.
The buyer enters/pastes a list of subreddit names into the excluded-communities list (ad group targeting or account-level Brand Safety, max 1,000) so ads stop serving in those communities' feed/conversation placements — though members of an excluded community can still see the ad in their home feed.
Reddit Ads tracking token FAQs
What are Reddit Ads tracking tokens?+
Reddit Ads tracking tokens are macros the network fills in automatically at click time — like a click ID or publisher ID — that you append as URL parameters on your landing-page link. ValidVisit reads the resolved values to attribute and judge each visit.
Do I need a funnel hop to use these macros?+
No. These are plain URL parameters appended to your destination URL. Reddit Ads substitutes the real values at click time, so there’s no funnel hop, link rewrite, or extra script required.
Where do I add these macros in Reddit Ads?+
Add them to your campaign’s destination or tracking URL in Reddit Ads’s own dashboard. Once clicks arrive with the macros populated, ValidVisit attributes and judges each visit automatically.
Tracking tokens for other social networks
Judge every Reddit Ads visit — and find the fake ones.
See which Reddit Ads publishers and placements send real buyers vs. bots.
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