What counts as a visit?+
One visitor’s session on your site. Every page view and event in that session counts once, and known crawlers are not counted. That is the unit we judge and the unit we bill.
Is it priced on my ad spend?+
No. The price depends on how many visits we judge, not on how much you spend on ads, so a bigger budget does not raise your bill by itself.
Do the plans have different features?+
No. Every plan has the full engine: a verdict on every visit, source, campaign and publisher breakdowns, exports and conversion postbacks. Plans differ only by monthly visits, number of sites and how long data is kept.
What happens if I go over my monthly visits?+
Scoring does not stop mid-month, and you are never moved to a bigger plan without asking.
Is there a free trial?+
Yes: 7 days of the paid product at launch. A card is required, and you can cancel anytime.
What if I need more than Scale?+
Scale starts at $299 a month for 10M visits and unlimited sites. For more volume or custom terms, use "Talk to us" on the Scale card.
How accurate is it — will it flag my real customers?+
A visit is Invalid only when a check finds something a real visitor cannot produce, so a genuine human is not flagged for looking unusual. And ValidVisit reports and judges — it doesn’t silently block your real traffic; you decide what to act on.
What does the verdict mean?+
Every visit is Valid or Invalid. Invalid means at least one check found something a real visitor cannot produce: a browser contradicting itself, automation, an address that belongs to a hosting provider, a VPN or a published abuse list. The evidence sits beside each visit in your dashboard. There is no number and nothing in between.
Does it work with native, push and pop networks?+
Yes. Attribution spans UTM plus a directory of 48 ad-network tracking tokens, including Taboola, Outbrain, Google Ads, Meta, TikTok, Microsoft and native/push/pop/search — exactly where invalid traffic concentrates.
How do I handle privacy and visitor IPs?+
Raw IPs are never stored — they’re hashed at the edge. IP-derived intelligence is used strictly to detect fraud under a legitimate-interest basis.
Can ValidVisit block bad traffic?+
Yes, for what you name. Traffic rules match countries, data-center hosting and VPN connections: every match is tagged and counted, you can send those visitors to another page, and whole countries can be blocked at your firewall with the rule we write. The verdict itself blocks nothing; it shows you which sources to cut, and cutting them in your ad platform stays your call.
How is this different from the ad platform’s built-in filtering?+
Platforms grade their own homework — refunds depend on what their filters admit to. ValidVisit judges independently, backs every verdict with evidence in your dashboard, and pins it to the exact source, so you have counts you can defend rather than a black-box adjustment.
