RollerAds tracking tokens & macros

The RollerAds tracking macros and the ValidVisit URL parameter each maps to. Append these to your landing page URL so every click is attributed to the right campaign, ad, creative and publisher — and scored for traffic quality.

Community-sourcedConfirm these macros against the official docs before relying on them. RollerAds official docs

Token	RollerAds macro	ValidVisit param	Example
Campaign IDcampaign	`{campaignid}`	`vv_campaign_id`	33010
Zone IDpublisher	`{zoneid}`	`vv_publisher_id`	zone_551
Feed IDplacement	`{feedid}`	`vv_placement_id`	feed_12
Click ID *click	`{clickId}`	`vv_click_id`	ck_ra

Campaign IDcampaign

RollerAds macro: {campaignid}
ValidVisit param: vv_campaign_id
Example: 33010

Zone IDpublisher

RollerAds macro: {zoneid}
ValidVisit param: vv_publisher_id
Example: zone_551

Feed IDplacement

RollerAds macro: {feedid}
ValidVisit param: vv_placement_id
Example: feed_12

Click ID *click

RollerAds macro: {clickId}
ValidVisit param: vv_click_id
Example: ck_ra

* required for RollerAds attribution.

Ready-to-use tracking URL

https://yoursite.com/landing?utm_source=rollerads&utm_medium=push&vv_campaign_id={campaignid}&vv_publisher_id={zoneid}&vv_placement_id={feedid}&vv_click_id={clickId}

Found a bad zone? Exclude it in RollerAds

ValidVisit ranks the bad zoneid (and feed); blacklist them in RollerAds or feed them into an auto-rule.

campaign zone blacklist / auto-rules

Is RollerAds traffic real? See how ValidVisit scores it for bots →

Track RollerAds clicks — and catch the fake ones.

See which RollerAds publishers and placements send real, converting traffic vs. bots.

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