RollerAds tracking tokens & macros
Every RollerAds tracking macro, and the ValidVisit URL parameter it maps to. Append these to your landing-page URL so each click is attributed to the right campaign, ad, creative and publisher — and scored 0–100 for traffic quality.
Cross-check any macro against the network’s official documentation. RollerAds official docs →
RollerAds macro → ValidVisit param
| Token | RollerAds macro | ValidVisit param | Example |
|---|---|---|---|
| Campaign IDcampaign | {campaignid} | vv_campaign_id | 33010 |
| Zone IDpublisher | {zoneid} | vv_publisher_id | zone_551 |
| Feed IDplacement | {feedid} | vv_placement_id | feed_12 |
| Click ID *click | {clickId} | vv_click_id | ck_ra |
- RollerAds macro
{campaignid}- ValidVisit param
vv_campaign_id- Example
- 33010
- RollerAds macro
{zoneid}- ValidVisit param
vv_publisher_id- Example
- zone_551
- RollerAds macro
{feedid}- ValidVisit param
vv_placement_id- Example
- feed_12
- RollerAds macro
{clickId}- ValidVisit param
vv_click_id- Example
- ck_ra
* required for RollerAds attribution.
Ready-to-use RollerAds tracking URL
https://yoursite.com/landing?utm_source=rollerads&utm_medium=push&vv_campaign_id={campaignid}&vv_publisher_id={zoneid}&vv_placement_id={feedid}&vv_click_id={clickId}Append these params to your landing-page URL — RollerAds fills the macros at click time, so every visit arrives attributed and ready to score. No funnel hop.
The buyer pastes the bad zone IDs (or feed IDs for macro-level cuts) into the campaign’s zone blacklist field to exclude those placements, or sets an auto-rule to blacklist zones automatically once they spend without converting.
RollerAds tracking token FAQs
What are RollerAds tracking tokens?+
RollerAds tracking tokens are macros the network fills in automatically at click time — like a click ID or publisher ID — that you append as URL parameters on your landing-page link. ValidVisit reads the resolved values to attribute and score each visit.
Do I need a funnel hop to use these macros?+
No. These are plain URL parameters appended to your destination URL. RollerAds substitutes the real values at click time, so there’s no funnel hop, link rewrite, or extra script required.
Where do I add these macros in RollerAds?+
Add them to your campaign’s destination or tracking URL in RollerAds’s own dashboard. Once clicks arrive with the macros populated, ValidVisit attributes and scores each visit automatically.
Score every RollerAds click — and find the fake ones.
See which RollerAds publishers and placements send real buyers vs. bots.
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