TrafficFactory serves banner inventory across thousands of zones, and every campaign lets you append macros to your destination URL that the platform fills in at click time. Add the macros below and ValidVisit can attribute each click back to the exact zone it came from, then score that traffic 0-100 for quality. The result is a per-zone picture of where your real visitors end versus where invalid traffic begins.
On TrafficFactory the sub-source you actually buy is the zone, so the token that does the heavy lifting is {zone_id} — it tells ValidVisit which placement served each banner, while {campaign_id} keeps things tidy when you run several campaigns at once. The one required parameter is the click identifier, which TrafficFactory passes through its {conversions_tracking} macro (note the unusual name — it is the platform's click token, not a separate conversion pixel); that value is what lets ValidVisit line every individual click up against the zone that delivered it. These are plain URL parameters, so nothing about your existing creatives or landing flow changes — the platform simply substitutes real values as each click fires.
That per-zone granularity is the whole point: once each click is tied to its {zone_id}, ValidVisit can show you which zones send clean traffic and which are weighted toward bots and IVT. ValidVisit only reports and scores — it reads the click after it arrives and never blocks anything — so when a zone's score drops, you act on it yourself: ValidVisit flags the bad {zone_id} and you exclude it via your TrafficFactory campaign zone exclusion. You stay in control of the buy, and the blame lands on the specific underperforming zone rather than the network as a whole.
| Token | TrafficFactory macro | ValidVisit param | Example |
|---|---|---|---|
| Campaign IDcampaign | {campaign_id} | vv_campaign_id | 88014 |
| Zone IDpublisher | {zone_id} | vv_publisher_id | tgt_22 |
| Click ID *click | {conversions_tracking} | vv_click_id | ck_tf |
{campaign_id}vv_campaign_id{zone_id}vv_publisher_id{conversions_tracking}vv_click_id* required for TrafficFactory attribution.
https://yoursite.com/landing?utm_source=trafficfactory&utm_medium=banner&vv_campaign_id={campaign_id}&vv_publisher_id={zone_id}&vv_click_id={conversions_tracking}ValidVisit flags the bad {zone_id}; exclude it in your TrafficFactory campaign.
The {zone_id} macro. Zones are the unit you buy on TrafficFactory, so ValidVisit groups and scores traffic by {zone_id} — when a zone scores poorly, that is the value you exclude in your campaign's zone exclusion settings.
No. {campaign_id}, {zone_id} and {conversions_tracking} are ordinary URL parameters that TrafficFactory fills in at click time. There is no extra hop and no extra script — you just append them to your destination URL.
That is simply TrafficFactory's name for its click identifier token. Despite the label, it is the per-click value ValidVisit uses to attribute each click to its zone — it is required, and it is not a separate conversion pixel you need to install.
See which TrafficFactory publishers and placements send real, converting traffic vs. bots.
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