TrafficFactory tracking tokens & macros
TrafficFactory serves banner inventory across thousands of zones, and every campaign lets you append macros to your destination URL that the platform fills in at click time. Add the macros below and ValidVisit can attribute each visit back to the exact zone it came from, then judge each visit Valid or Invalid, with its evidence. The result is a per-zone picture of where your real visitors end versus where invalid traffic begins.
Cross-check any macro against the network’s official documentation. TrafficFactory official docs →
On TrafficFactory the sub-source you actually buy is the zone, so the token that does the heavy lifting is {zone_id} — it tells ValidVisit which placement served each banner, while {campaign_id} keeps things tidy when you run several campaigns at once. The one required parameter is the click identifier, which TrafficFactory passes through its {conversions_tracking} macro (note the unusual name — it is the platform's click token, not a separate conversion pixel); that value is what lets ValidVisit line every individual click up against the zone that delivered it. These are plain URL parameters, so nothing about your existing creatives or landing flow changes — the platform simply substitutes real values as each click fires.
That per-zone granularity is the whole point: once each click is tied to its {zone_id}, ValidVisit can show you which zones send valid traffic and which are weighted toward bots and IVT. ValidVisit judges each visit after it arrives and never changes your TrafficFactory campaign, so when a zone's invalid share climbs, you act on it yourself: ValidVisit flags the bad {zone_id} and you exclude it via your TrafficFactory campaign zone exclusion. You stay in control of the buy, and the blame lands on the specific underperforming zone rather than the network as a whole.
TrafficFactory macro → ValidVisit param
| Token | TrafficFactory macro | ValidVisit param | Example |
|---|---|---|---|
| Campaign IDcampaign | {campaign_id} | vv_campaign_id | 88014 |
| Zone IDpublisher | {zone_id} | vv_publisher_id | tgt_22 |
| Click ID *click | {conversions_tracking} | vv_click_id | ck_tf |
- TrafficFactory macro
{campaign_id}- ValidVisit param
vv_campaign_id- Example
- 88014
- TrafficFactory macro
{zone_id}- ValidVisit param
vv_publisher_id- Example
- tgt_22
- TrafficFactory macro
{conversions_tracking}- ValidVisit param
vv_click_id- Example
- ck_tf
* required for TrafficFactory attribution.
Ready-to-use TrafficFactory tracking URL
https://yoursite.com/landing?utm_source=trafficfactory&utm_medium=banner&vv_campaign_id={campaign_id}&vv_publisher_id={zone_id}&vv_click_id={conversions_tracking}Append these params to your landing-page URL — TrafficFactory fills the macros at click time, so every visit arrives attributed and ready to judge. No funnel hop.
See which TrafficFactory sources send bots.
- Every visit judged Valid or Invalid, worst source first.
- Attributed through the TrafficFactory tokens above, down to the placement.
- Works beside your tracker, with nothing added to the click path.
What TrafficFactory tokens let you break bots down by
- Zone ID — ID of the ad zone where the ad is displayed — the unit you block in the campaign.
Carries a per-click id, stored with each visit so a verdict traces back to the click.
- IP exclusiondocumented
- Device targetingdocumented
- OS targetingdocumented
- Browser targetingdocumented
- Connection typedocumented
- Languagedocumented
Tokens last verified against TrafficFactory’s docs on 2026-10-02.
The buyer sets Target Mode to Block in the campaign’s Zones step and pastes the bad zone IDs comma-separated into "Bulk select zones" (or clicks Block on a zone / "Block all zones for this site"), which stops the campaign bidding on those placements.
TrafficFactory tracking token FAQs
Which token identifies the sub-source I should exclude?+
The {zone_id} macro. Zones are the unit you buy on TrafficFactory, so ValidVisit groups and judges traffic by {zone_id} — when a zone's invalid share climbs, that is the value you exclude in your campaign's zone exclusion settings.
Do I need a funnel hop or tracking script to use these macros?+
No. {campaign_id}, {zone_id} and {conversions_tracking} are ordinary URL parameters that TrafficFactory fills in at click time. There is no extra hop and no extra script — you just append them to your destination URL.
Why is the click ID macro called {conversions_tracking}?+
That is simply TrafficFactory's name for its click identifier token. Despite the label, it is the per-click value ValidVisit uses to attribute each visit to its zone — it is required, and it is not a separate conversion pixel you need to install.
Tracking tokens for other banner / display networks
Judge every TrafficFactory visit — and find the fake ones.
See which TrafficFactory publishers and placements send real buyers vs. bots.
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