The Snapchat Ads tracking macros and the ValidVisit URL parameter each maps to. Append these to your landing page URL so every click is attributed to the right campaign, ad, creative and publisher — and scored for traffic quality.
| Token | Snapchat Ads macro | ValidVisit param | Example |
|---|---|---|---|
| Campaign ID *campaign | {{campaign.id}} | vv_campaign_id | a1b2c3d4-1234-5678-90ab-cdef12345678 |
| Campaign Namecampaign | {{campaign.name}} | vv_campaign_name | US_Summer_Sale_2026 |
| Ad Set IDadset | {{adSet.id}} | vv_adset_id | b2c3d4e5-2345-6789-01bc-def234567890 |
| Ad IDad | {{ad.id}} | vv_ad_id | c3d4e5f6-3456-7890-12cd-ef3456789012 |
| Creative Namecreative | {{creative.name}} | vv_creative_id | video_hero_v2 |
| Site Source Namepublisher | {{site_source_name}} | vv_publisher_id | snapchat |
| Snapchat Click ID (ScCid) *click | ScCid | vv_click_id | 0a1b2c3d-aaaa-bbbb-cccc-0123456789ab |
{{campaign.id}}vv_campaign_id{{campaign.name}}vv_campaign_name{{adSet.id}}vv_adset_id{{ad.id}}vv_ad_id{{creative.name}}vv_creative_id{{site_source_name}}vv_publisher_idScCidvv_click_id* required for Snapchat Ads attribution.
https://yoursite.com/landing?utm_source=snapchat-ads&utm_medium=social&vv_campaign_id={{campaign.id}}&vv_campaign_name={{campaign.name}}&vv_adset_id={{adSet.id}}&vv_ad_id={{ad.id}}&vv_creative_id={{creative.name}}&vv_publisher_id={{site_source_name}}&vv_click_id=ScCidSee which Snapchat Ads publishers and placements send real, converting traffic vs. bots.
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