Tracking reference · Social

Snapchat Ads tracking tokens & macros

Every Snapchat Ads tracking macro, and the ValidVisit URL parameter it maps to. Append these to your landing-page URL so each click is attributed to the right campaign, ad, creative and publisher — and judged Valid or Invalid, with its evidence.

Cross-check any macro against the network’s official documentation. Snapchat Ads official docs →

Which Snapchat Ads sources send bots? →

Snapchat Ads macros mapped to attribution

required for attribution

no-hop

one script, no link rewriting

Valid / Invalid

a verdict on every visit

MACRO MAP

Snapchat Ads macro → ValidVisit param

Token	Snapchat Ads macro	ValidVisit param	Example
Campaign ID *campaign	`{{campaign.id}}`	`vv_campaign_id`	a1b2c3d4-1234-5678-90ab-cdef12345678
Campaign Namecampaign	`{{campaign.name}}`	`vv_campaign_name`	US_Summer_Sale_2026
Ad Set IDadset	`{{adSet.id}}`	`vv_adset_id`	b2c3d4e5-2345-6789-01bc-def234567890
Ad IDad	`{{ad.id}}`	`vv_ad_id`	c3d4e5f6-3456-7890-12cd-ef3456789012
Creative Namecreative	`{{creative.name}}`	`vv_creative_id`	video_hero_v2
Site Source Namepublisher	`{{site_source_name}}`	`vv_publisher_id`	snapchat
Snapchat Click ID (ScCid) *click	`ScCid`	`vv_click_id`	0a1b2c3d-aaaa-bbbb-cccc-0123456789ab

Campaign ID *campaign

Snapchat Ads macro: {{campaign.id}}
ValidVisit param: vv_campaign_id
Example: a1b2c3d4-1234-5678-90ab-cdef12345678

Campaign Namecampaign

Snapchat Ads macro: {{campaign.name}}
ValidVisit param: vv_campaign_name
Example: US_Summer_Sale_2026

Ad Set IDadset

Snapchat Ads macro: {{adSet.id}}
ValidVisit param: vv_adset_id
Example: b2c3d4e5-2345-6789-01bc-def234567890

Ad IDad

Snapchat Ads macro: {{ad.id}}
ValidVisit param: vv_ad_id
Example: c3d4e5f6-3456-7890-12cd-ef3456789012

Creative Namecreative

Snapchat Ads macro: {{creative.name}}
ValidVisit param: vv_creative_id
Example: video_hero_v2

Site Source Namepublisher

Snapchat Ads macro: {{site_source_name}}
ValidVisit param: vv_publisher_id
Example: snapchat

Snapchat Click ID (ScCid) *click

Snapchat Ads macro: ScCid
ValidVisit param: vv_click_id
Example: 0a1b2c3d-aaaa-bbbb-cccc-0123456789ab

* required for Snapchat Ads attribution.

TRACKING URL

Ready-to-use Snapchat Ads tracking URL

snapchat-ads tracking URL

https://yoursite.com/landing
?utm_source=snapchat-ads
&utm_medium=social
&vv_campaign_id={{campaign.id}}
&vv_campaign_name={{campaign.name}}
&vv_adset_id={{adSet.id}}
&vv_ad_id={{ad.id}}
&vv_creative_id={{creative.name}}
&vv_publisher_id={{site_source_name}}
&vv_click_id=ScCid

Append these params to your landing-page URL — Snapchat Ads fills the macros at click time, so every visit arrives attributed and ready to judge. No funnel hop.

Using Snapchat Ads tokens?

See which Snapchat Ads sources send bots.

Every visit judged Valid or Invalid, worst source first.
Attributed through the Snapchat Ads tokens above, down to the placement.
Works beside your tracker, with nothing added to the click path.

Snapchat Ads traffic quality →

deal-alerts.example13K71% invalid

zone 44716.1K23% invalid

premium-news.example4.7K2% invalid

WHAT IT JUDGES BY

What Snapchat Ads tokens let you break bots down by

Breakdown the tokens allow

Site Source Name — App or site (publisher) where the ad was served; useful for Snap Audience Network attribution.

Carries a per-click id, stored with each visit so a verdict traces back to the click.

Where you can act, in Snapchat Ads

IP exclusionnot offered
Device targetingdocumented
OS targetingdocumented
Browser targetingnot offered
Connection typedocumented
Languagedocumented

Tokens last verified against Snapchat Ads’s docs on 2026-06-24.

Found a bad placement / content category? Exclude it in Snapchat Ads

The buyer cannot upload a list of bad sub-source IDs — Snapchat is owned-and-operated inventory, so the buyer instead deselects placements (Publisher/Creator Stories, Spotlight, etc.) and excludes content categories or tightens the Brand Suitability inventory tier in the ad set’s Placements settings.

Ads Manager > ad set level > Placements > Edit Placements > Smart Placements (toggle content categories to include/exclude; "see the list" shows what’s excluded); Brand Suitability inventory filter (Full/Standard/Limited tiers, set in the same Placements step) to restrict delivery to less-sensitive content

FAQ

Snapchat Ads tracking token FAQs

What are Snapchat Ads tracking tokens?+

Snapchat Ads tracking tokens are macros the network fills in automatically at click time — like a click ID or publisher ID — that you append as URL parameters on your landing-page link. ValidVisit reads the resolved values to attribute and judge each visit.

Do I need a funnel hop to use these macros?+

No. These are plain URL parameters appended to your destination URL. Snapchat Ads substitutes the real values at click time, so there’s no funnel hop, link rewrite, or extra script required.

Where do I add these macros in Snapchat Ads?+

Add them to your campaign’s destination or tracking URL in Snapchat Ads’s own dashboard. Once clicks arrive with the macros populated, ValidVisit attributes and judges each visit automatically.

Tracking tokens for other social networks

Meta Ads tracking tokens TikTok Ads tracking tokens X Ads (Twitter) tracking tokens BIGO Ads tracking tokens Taboola tracking tokens Outbrain tracking tokens

Is Snapchat Ads traffic real? See how ValidVisit judges every Snapchat Ads visit for bot traffic.

deal-alerts.example13K71% invalid

zone 44716.1K23% invalid

premium-news.example4.7K2% invalid

Judge every Snapchat Ads visit — and find the fake ones.

See which Snapchat Ads publishers and placements send real buyers vs. bots.

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One script · no cookies · no device IDs · raw IP never stored