Snapchat Ads tracking tokens & macros
Every Snapchat Ads tracking macro, and the ValidVisit URL parameter it maps to. Append these to your landing-page URL so each click is attributed to the right campaign, ad, creative and publisher — and scored 0–100 for traffic quality.
Cross-check any macro against the network’s official documentation. Snapchat Ads official docs →
Snapchat Ads macro → ValidVisit param
| Token | Snapchat Ads macro | ValidVisit param | Example |
|---|---|---|---|
| Campaign ID *campaign | {{campaign.id}} | vv_campaign_id | a1b2c3d4-1234-5678-90ab-cdef12345678 |
| Campaign Namecampaign | {{campaign.name}} | vv_campaign_name | US_Summer_Sale_2026 |
| Ad Set IDadset | {{adSet.id}} | vv_adset_id | b2c3d4e5-2345-6789-01bc-def234567890 |
| Ad IDad | {{ad.id}} | vv_ad_id | c3d4e5f6-3456-7890-12cd-ef3456789012 |
| Creative Namecreative | {{creative.name}} | vv_creative_id | video_hero_v2 |
| Site Source Namepublisher | {{site_source_name}} | vv_publisher_id | snapchat |
| Snapchat Click ID (ScCid) *click | ScCid | vv_click_id | 0a1b2c3d-aaaa-bbbb-cccc-0123456789ab |
- Snapchat Ads macro
{{campaign.id}}- ValidVisit param
vv_campaign_id- Example
- a1b2c3d4-1234-5678-90ab-cdef12345678
- Snapchat Ads macro
{{campaign.name}}- ValidVisit param
vv_campaign_name- Example
- US_Summer_Sale_2026
- Snapchat Ads macro
{{adSet.id}}- ValidVisit param
vv_adset_id- Example
- b2c3d4e5-2345-6789-01bc-def234567890
- Snapchat Ads macro
{{ad.id}}- ValidVisit param
vv_ad_id- Example
- c3d4e5f6-3456-7890-12cd-ef3456789012
- Snapchat Ads macro
{{creative.name}}- ValidVisit param
vv_creative_id- Example
- video_hero_v2
- Snapchat Ads macro
{{site_source_name}}- ValidVisit param
vv_publisher_id- Example
- snapchat
- Snapchat Ads macro
ScCid- ValidVisit param
vv_click_id- Example
- 0a1b2c3d-aaaa-bbbb-cccc-0123456789ab
* required for Snapchat Ads attribution.
Ready-to-use Snapchat Ads tracking URL
https://yoursite.com/landing?utm_source=snapchat-ads&utm_medium=social&vv_campaign_id={{campaign.id}}&vv_campaign_name={{campaign.name}}&vv_adset_id={{adSet.id}}&vv_ad_id={{ad.id}}&vv_creative_id={{creative.name}}&vv_publisher_id={{site_source_name}}&vv_click_id=ScCidAppend these params to your landing-page URL — Snapchat Ads fills the macros at click time, so every visit arrives attributed and ready to score. No funnel hop.
The buyer cannot upload a list of bad sub-source IDs — Snapchat is owned-and-operated inventory, so the buyer instead deselects placements (Publisher/Creator Stories, Spotlight, etc.) and excludes content categories or tightens the Brand Suitability inventory tier in the ad set’s Placements settings.
Snapchat Ads tracking token FAQs
What are Snapchat Ads tracking tokens?+
Snapchat Ads tracking tokens are macros the network fills in automatically at click time — like a click ID or publisher ID — that you append as URL parameters on your landing-page link. ValidVisit reads the resolved values to attribute and score each visit.
Do I need a funnel hop to use these macros?+
No. These are plain URL parameters appended to your destination URL. Snapchat Ads substitutes the real values at click time, so there’s no funnel hop, link rewrite, or extra script required.
Where do I add these macros in Snapchat Ads?+
Add them to your campaign’s destination or tracking URL in Snapchat Ads’s own dashboard. Once clicks arrive with the macros populated, ValidVisit attributes and scores each visit automatically.
Score every Snapchat Ads click — and find the fake ones.
See which Snapchat Ads publishers and placements send real buyers vs. bots.
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