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Snapchat Ads

Snapchat Ads tracking tokens & macros

The Snapchat Ads tracking macros and the ValidVisit URL parameter each maps to. Append these to your landing page URL so every click is attributed to the right campaign, ad, creative and publisher — and scored for traffic quality.

Community-sourcedConfirm these macros against the official docs before relying on them. Snapchat Ads official docs
Campaign ID *campaign
Snapchat Ads macro
{{campaign.id}}
ValidVisit param
vv_campaign_id
Example
a1b2c3d4-1234-5678-90ab-cdef12345678
Campaign Namecampaign
Snapchat Ads macro
{{campaign.name}}
ValidVisit param
vv_campaign_name
Example
US_Summer_Sale_2026
Ad Set IDadset
Snapchat Ads macro
{{adSet.id}}
ValidVisit param
vv_adset_id
Example
b2c3d4e5-2345-6789-01bc-def234567890
Ad IDad
Snapchat Ads macro
{{ad.id}}
ValidVisit param
vv_ad_id
Example
c3d4e5f6-3456-7890-12cd-ef3456789012
Creative Namecreative
Snapchat Ads macro
{{creative.name}}
ValidVisit param
vv_creative_id
Example
video_hero_v2
Site Source Namepublisher
Snapchat Ads macro
{{site_source_name}}
ValidVisit param
vv_publisher_id
Example
snapchat
Snapchat Click ID (ScCid) *click
Snapchat Ads macro
ScCid
ValidVisit param
vv_click_id
Example
0a1b2c3d-aaaa-bbbb-cccc-0123456789ab

* required for Snapchat Ads attribution.

Ready-to-use tracking URL
https://yoursite.com/landing?utm_source=snapchat-ads&utm_medium=social&vv_campaign_id={{campaign.id}}&vv_campaign_name={{campaign.name}}&vv_adset_id={{adSet.id}}&vv_ad_id={{ad.id}}&vv_creative_id={{creative.name}}&vv_publisher_id={{site_source_name}}&vv_click_id=ScCid

Track Snapchat Ads clicks — and catch the fake ones.

See which Snapchat Ads publishers and placements send real, converting traffic vs. bots.

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