LinkedIn Ads tracking tokens & macros

The LinkedIn Ads tracking macros and the ValidVisit URL parameter each maps to. Append these to your landing page URL so every click is attributed to the right campaign, ad, creative and publisher — and scored for traffic quality.

Community-sourcedConfirm these macros against the official docs before relying on them. LinkedIn Ads official docs

Token	LinkedIn Ads macro	ValidVisit param	Example
Campaign ID *campaign	`{{CAMPAIGN_ID}}`	`vv_campaign_id`	506712345
Campaign Namecampaign	`{{CAMPAIGN_NAME}}`	`vv_campaign_name`	Q3-Demand-Gen-US
Ad Set IDadset	`{{AD_SET_ID}}`	`vv_adset_id`	612345678
Ad IDad	`{{AD_ID}}`	`vv_ad_id`	198765432
Account IDpublisher	`{{ACCOUNT_ID}}`	`vv_publisher_id`	509998888

Campaign ID *campaign

LinkedIn Ads macro: {{CAMPAIGN_ID}}
ValidVisit param: vv_campaign_id
Example: 506712345

Campaign Namecampaign

LinkedIn Ads macro: {{CAMPAIGN_NAME}}
ValidVisit param: vv_campaign_name
Example: Q3-Demand-Gen-US

Ad Set IDadset

LinkedIn Ads macro: {{AD_SET_ID}}
ValidVisit param: vv_adset_id
Example: 612345678

Ad IDad

LinkedIn Ads macro: {{AD_ID}}
ValidVisit param: vv_ad_id
Example: 198765432

Account IDpublisher

LinkedIn Ads macro: {{ACCOUNT_ID}}
ValidVisit param: vv_publisher_id
Example: 509998888

* required for LinkedIn Ads attribution.

Ready-to-use tracking URL

https://yoursite.com/landing?utm_source=linkedin-ads&utm_medium=social&vv_campaign_id={{CAMPAIGN_ID}}&vv_campaign_name={{CAMPAIGN_NAME}}&vv_adset_id={{AD_SET_ID}}&vv_ad_id={{AD_ID}}&vv_publisher_id={{ACCOUNT_ID}}

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