LinkedIn Ads tracking tokens & macros
Every LinkedIn Ads tracking macro, and the ValidVisit URL parameter it maps to. Append these to your landing-page URL so each click is attributed to the right campaign, ad, creative and publisher — and judged Valid or Invalid, with its evidence.
Cross-check any macro against the network’s official documentation. LinkedIn Ads official docs →
LinkedIn Ads macro → ValidVisit param
| Token | LinkedIn Ads macro | ValidVisit param | Example |
|---|---|---|---|
| Campaign ID *campaign | {{CAMPAIGN_ID}} | vv_campaign_id | 506712345 |
| Campaign Namecampaign | {{CAMPAIGN_NAME}} | vv_campaign_name | Q3-Demand-Gen-US |
| Ad Set IDadset | {{AD_SET_ID}} | vv_adset_id | 612345678 |
| Ad IDad | {{AD_ID}} | vv_ad_id | 198765432 |
| Account IDpublisher | {{ACCOUNT_ID}} | vv_publisher_id | 509998888 |
- LinkedIn Ads macro
{{CAMPAIGN_ID}}- ValidVisit param
vv_campaign_id- Example
- 506712345
- LinkedIn Ads macro
{{CAMPAIGN_NAME}}- ValidVisit param
vv_campaign_name- Example
- Q3-Demand-Gen-US
- LinkedIn Ads macro
{{AD_SET_ID}}- ValidVisit param
vv_adset_id- Example
- 612345678
- LinkedIn Ads macro
{{AD_ID}}- ValidVisit param
vv_ad_id- Example
- 198765432
- LinkedIn Ads macro
{{ACCOUNT_ID}}- ValidVisit param
vv_publisher_id- Example
- 509998888
* required for LinkedIn Ads attribution.
Ready-to-use LinkedIn Ads tracking URL
https://yoursite.com/landing?utm_source=linkedin-ads&utm_medium=social&vv_campaign_id={{CAMPAIGN_ID}}&vv_campaign_name={{CAMPAIGN_NAME}}&vv_adset_id={{AD_SET_ID}}&vv_ad_id={{AD_ID}}&vv_publisher_id={{ACCOUNT_ID}}Append these params to your landing-page URL — LinkedIn Ads fills the macros at click time, so every visit arrives attributed and ready to judge. No funnel hop.
See which LinkedIn Ads sources send bots.
- Every visit judged Valid or Invalid, worst source first.
- Attributed through the LinkedIn Ads tokens above, down to the placement.
- Works beside your tracker, with nothing added to the click path.
What LinkedIn Ads tokens let you break bots down by
- Account ID — Identifier of the LinkedIn ad account (API enum ACCOUNT_ID).
No per-click id: each verdict attaches to the visit.
- IP exclusionnot offered
- Device targetingdocumented
- OS targetingdocumented
- Browser targetingnot offered
- Connection typenot offered
- Languagedocumented
Tokens last verified against LinkedIn Ads’s docs on 2026-06-24.
The buyer uploads a CSV/TXT block list (up to 100,000 domains / app-store URLs / CTV bundles, max 3 MB) to the Brand Safety & Suitability Hub and applies it to the ad account or individual ad sets; processing takes up to 48 hours.
LinkedIn Ads tracking token FAQs
What are LinkedIn Ads tracking tokens?+
LinkedIn Ads tracking tokens are macros the network fills in automatically at click time — like a click ID or publisher ID — that you append as URL parameters on your landing-page link. ValidVisit reads the resolved values to attribute and judge each visit.
Do I need a funnel hop to use these macros?+
No. These are plain URL parameters appended to your destination URL. LinkedIn Ads substitutes the real values at click time, so there’s no funnel hop, link rewrite, or extra script required.
Where do I add these macros in LinkedIn Ads?+
Add them to your campaign’s destination or tracking URL in LinkedIn Ads’s own dashboard. Once clicks arrive with the macros populated, ValidVisit attributes and judges each visit automatically.
Tracking tokens for other social networks
Judge every LinkedIn Ads visit — and find the fake ones.
See which LinkedIn Ads publishers and placements send real buyers vs. bots.
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