Tracking reference · Social

LinkedIn Ads tracking tokens & macros

Every LinkedIn Ads tracking macro, and the ValidVisit URL parameter it maps to. Append these to your landing-page URL so each click is attributed to the right campaign, ad, creative and publisher — and scored 0–100 for traffic quality.

Cross-check any macro against the network’s official documentation. LinkedIn Ads official docs →

LinkedIn Ads macros mapped to attribution

required for attribution

no-hop

one script, no link rewriting

0–100

quality score on every visit

MACRO MAP

LinkedIn Ads macro → ValidVisit param

Token	LinkedIn Ads macro	ValidVisit param	Example
Campaign ID *campaign	`{{CAMPAIGN_ID}}`	`vv_campaign_id`	506712345
Campaign Namecampaign	`{{CAMPAIGN_NAME}}`	`vv_campaign_name`	Q3-Demand-Gen-US
Ad Set IDadset	`{{AD_SET_ID}}`	`vv_adset_id`	612345678
Ad IDad	`{{AD_ID}}`	`vv_ad_id`	198765432
Account IDpublisher	`{{ACCOUNT_ID}}`	`vv_publisher_id`	509998888

Campaign ID *campaign

LinkedIn Ads macro: {{CAMPAIGN_ID}}
ValidVisit param: vv_campaign_id
Example: 506712345

Campaign Namecampaign

LinkedIn Ads macro: {{CAMPAIGN_NAME}}
ValidVisit param: vv_campaign_name
Example: Q3-Demand-Gen-US

Ad Set IDadset

LinkedIn Ads macro: {{AD_SET_ID}}
ValidVisit param: vv_adset_id
Example: 612345678

Ad IDad

LinkedIn Ads macro: {{AD_ID}}
ValidVisit param: vv_ad_id
Example: 198765432

Account IDpublisher

LinkedIn Ads macro: {{ACCOUNT_ID}}
ValidVisit param: vv_publisher_id
Example: 509998888

* required for LinkedIn Ads attribution.

TRACKING URL

Ready-to-use LinkedIn Ads tracking URL

linkedin-ads tracking URL

https://yoursite.com/landing
?utm_source=linkedin-ads
&utm_medium=social
&vv_campaign_id={{CAMPAIGN_ID}}
&vv_campaign_name={{CAMPAIGN_NAME}}
&vv_adset_id={{AD_SET_ID}}
&vv_ad_id={{AD_ID}}
&vv_publisher_id={{ACCOUNT_ID}}

Append these params to your landing-page URL — LinkedIn Ads fills the macros at click time, so every visit arrives attributed and ready to score. No funnel hop.

Found a bad LinkedIn Audience Network publisher? Exclude it in LinkedIn Ads

The buyer uploads a CSV/TXT block list (up to 100,000 domains / app-store URLs / CTV bundles, max 3 MB) to the Brand Safety & Suitability Hub and applies it to the ad account or individual ad sets; processing takes up to 48 hours.

Campaign Manager > Plan > Brand safety (Brand Safety & Suitability Hub) at the ad-account level, or the Brand Safety sub-section under Placements during ad-set creation; IAB category exclusions live in the same place

FAQ

LinkedIn Ads tracking token FAQs

What are LinkedIn Ads tracking tokens?+

LinkedIn Ads tracking tokens are macros the network fills in automatically at click time — like a click ID or publisher ID — that you append as URL parameters on your landing-page link. ValidVisit reads the resolved values to attribute and score each visit.

Do I need a funnel hop to use these macros?+

No. These are plain URL parameters appended to your destination URL. LinkedIn Ads substitutes the real values at click time, so there’s no funnel hop, link rewrite, or extra script required.

Where do I add these macros in LinkedIn Ads?+

Add them to your campaign’s destination or tracking URL in LinkedIn Ads’s own dashboard. Once clicks arrive with the macros populated, ValidVisit attributes and scores each visit automatically.

Is LinkedIn Ads traffic real? See how ValidVisit scores every LinkedIn Ads click for bots and invalid traffic.

arb-traffic.example8.6K28

zone 44755.6K57

field-report.example2.3K83

Score every LinkedIn Ads click — and find the fake ones.

See which LinkedIn Ads publishers and placements send real buyers vs. bots.

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