Push ad networks: click fraud & invalid traffic
Push inventory carries an elevated invalid-traffic baseline — a long tail of third-party sub-sources where bots and arbitrage concentrate. ValidVisit judges every visit per source, so the bad ones have an address.
Every push network, judged.
Pick a network for its invalid-share breakdown, tracking tokens and the exact exclusion you can take.
Push advertising delivers your creative to notification subscribers, so its traffic quality is really a question about the subscriber list behind each feed. Lists are built in very different ways, and how a list was assembled largely determines how much of its click volume is genuine.
How fraud works on push.
Where invalid traffic concentrates
The defining variable is how the subscriber base was acquired:
- Incentivised or deceptive opt-ins — subscribers who clicked "allow" to dismiss a prompt or to claim a reward, with no real interest in the ads that follow. Their clicks are reflexive rather than intentional.
- Bot-subscriber inflation — automated agents enrolled into a feed specifically to generate click volume on schedule.
- Stale or resold lists where the original consent context is long gone.
Quality varies sharply between feeds and sources within a single push network, so the meaningful unit is the source or feed id, not the network.
What ValidVisit judges
Two signals are especially telling on push: timing regularity (bot-subscriber feeds often click in unnaturally even bursts aligned to send schedules) and device anomalies (automated agents that behave inconsistently with a real consumer browser). Each visit’s verdict is tied to the network’s source/feed and click ids.
Pinpointing the sub-source
ValidVisit attributes each judged push visit to its source or feed id, so a feed built on incentivised or bot subscribers is isolated from a valid one. You get a per-source breakdown of invalid-traffic rate to inform which feeds to keep buying — the evidence is reported; the buying decision stays with you.
Scoring works the same way on every push network, and ValidVisit only reports: you make each exclusion in the network yourself. How the verdict works →
Push networks, answered.
Why is push traffic quality so variable?
Because it inherits the quality of the subscriber list. A feed built from genuine, intentional opt-ins behaves very differently from one built on incentivised prompts or enrolled bots — and a single push network carries both. Judging per source/feed is the only way to tell them apart.
What signals catch bot-subscriber push traffic?
Unnaturally regular click timing aligned to notification send windows, server-farm or proxy origins behind supposedly consumer subscribers, and device behaviour consistent with automated browsers — among 100+ data points combined into one verdict, with its evidence.
Find the bots in your push-network spend.
See which publishers and placements send real buyers vs bots — every visit judged Valid or Invalid, worst first.
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