Push.House tracking tokens & macros
Push.House sends push-notification clicks through its own subscriber feeds, and the network passes a handful of curly-brace macros into your destination URL when each click fires. Appending the macros below lets ValidVisit attribute every visit to the exact feed / source it came from and score it 0-100 for traffic quality, so you can see which feeds are sending real interest and which are sending invalid traffic.
Cross-check any macro against the network’s official documentation. Push.House official docs →
Attribution on Push.House hinges on the {click_id} macro, which is required and gives every click a unique id ValidVisit can tie back to its origin. The macros that actually matter for spotting bad inventory are {feed} (the subscriber feed) and {site} (the traffic source), with {camp} rounding out the campaign-level picture. Push.House macros use the lowercase curly-brace format ({feed}, {site}, {click_id}), so paste them verbatim into your tracking URL as standard parameters; there is no funnel hop and no script involved.
Per-feed granularity is what makes this actionable. Once each click is tied to its {feed} (and {site}), ValidVisit ranks which feeds are sending the most invalid traffic / bots and which are valid, and you act on that ranking inside Push.House itself: open the campaign, then disable or down-bid the bad feed. ValidVisit only reports and scores after the click arrives -- it never blocks a click or excludes anything for you, so the actual exclusion is always something you do manually in your own Push.House dashboard, against the offending feed rather than the network as a whole.
Push.House macro → ValidVisit param
| Token | Push.House macro | ValidVisit param | Example |
|---|---|---|---|
| Campaign / Ad IDcampaign | {camp} | vv_campaign_id | 33110 |
| Traffic Sourcepublisher | {site} | vv_publisher_id | src_881 |
| Feed IDplacement | {feed} | vv_placement_id | feed_4 |
| Click ID *click | {click_id} | vv_click_id | ck_ph |
- Push.House macro
{camp}- ValidVisit param
vv_campaign_id- Example
- 33110
- Push.House macro
{site}- ValidVisit param
vv_publisher_id- Example
- src_881
- Push.House macro
{feed}- ValidVisit param
vv_placement_id- Example
- feed_4
- Push.House macro
{click_id}- ValidVisit param
vv_click_id- Example
- ck_ph
* required for Push.House attribution.
Ready-to-use Push.House tracking URL
https://yoursite.com/landing?utm_source=push-house&utm_medium=push&vv_campaign_id={camp}&vv_publisher_id={site}&vv_placement_id={feed}&vv_click_id={click_id}Append these params to your landing-page URL — Push.House fills the macros at click time, so every visit arrives attributed and ready to score. No funnel hop.
The buyer pastes bad site IDs one per line into a BLACK LIST audience in the Audiences section and attaches that audience to the campaign; coarser bad-feed cleanup is done by flipping the switch next to a feed’s name in campaign settings.
Push.House tracking token FAQs
Which token identifies the sub-source I should judge on Push.House?+
Use {feed} as your primary sub-source -- it names the subscriber feed the click came from -- backed up by {site} for the traffic source. ValidVisit ranks quality at this level so you know exactly which feed to disable or down-bid in your campaign.
Is the {click_id} macro really required?+
Yes. {click_id} is the one mandatory macro: it stamps each Push.House click with a unique id so ValidVisit can attribute and score the resulting visit. Without it, individual clicks can't be tied back reliably to their feed.
Do I need a funnel hop to add these macros?+
No. These are plain URL parameters -- you append {camp}, {site}, {feed} and {click_id} directly to your destination URL in the Push.House campaign setup. No funnel hop, no extra script, nothing else to install.
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