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ReachEffect tracking tokens & macros
The ReachEffect tracking macros and the ValidVisit URL parameter each maps to. Append these to your landing page URL so every click is attributed to the right campaign, ad, creative and publisher — and scored for traffic quality.
Cross-check any macro against the network's official documentation. ReachEffect official docs
| Token | ReachEffect macro | ValidVisit param | Example |
|---|---|---|---|
| Click ID *click | [clickId] | vv_click_id | abc123xyz |
| Campaign IDcampaign | [campaignId] | vv_campaign_id | 123456 |
| Publisher IDpublisher | [pubId] | vv_publisher_id | pub_42 |
Click ID *click
- ReachEffect macro
[clickId]- ValidVisit param
vv_click_id- Example
- abc123xyz
Campaign IDcampaign
- ReachEffect macro
[campaignId]- ValidVisit param
vv_campaign_id- Example
- 123456
Publisher IDpublisher
- ReachEffect macro
[pubId]- ValidVisit param
vv_publisher_id- Example
- pub_42
* required for ReachEffect attribution.
Ready-to-use tracking URL
https://yoursite.com/landing?utm_source=reacheffect&utm_medium=push&vv_click_id=[clickId]&vv_campaign_id=[campaignId]&vv_publisher_id=[pubId]Found a bad ad zone? Exclude it in ReachEffect
The buyer pastes/adds the bad ad-zone IDs (or domains/SubIDs/IPs/ISPs) into a blacklist created in Advertising → Filters and attaches it to a campaign or applies it globally; per-ad-zone bid adjustments are also available as a softer lever.
Advertising menu → Filters section in the self-serve dashboard; create a whitelist or blacklist there, then apply it globally per ad type or assign it to individual campaigns
arbitrage-pub-447118
display-zone-7741
verified-partner-2b86
Track ReachEffect clicks — and catch the fake ones.
See which ReachEffect publishers and placements send real, converting traffic vs. bots.
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One script · raw IP never stored · GDPR legitimate-interest basis