ReachEffect tracking tokens & macros
Every ReachEffect tracking macro, and the ValidVisit URL parameter it maps to. Append these to your landing-page URL so each click is attributed to the right campaign, ad, creative and publisher — and scored 0–100 for traffic quality.
Cross-check any macro against the network’s official documentation. ReachEffect official docs →
ReachEffect macro → ValidVisit param
| Token | ReachEffect macro | ValidVisit param | Example |
|---|---|---|---|
| Click ID *click | [clickId] | vv_click_id | abc123xyz |
| Campaign IDcampaign | [campaignId] | vv_campaign_id | 123456 |
| Publisher IDpublisher | [pubId] | vv_publisher_id | pub_42 |
- ReachEffect macro
[clickId]- ValidVisit param
vv_click_id- Example
- abc123xyz
- ReachEffect macro
[campaignId]- ValidVisit param
vv_campaign_id- Example
- 123456
- ReachEffect macro
[pubId]- ValidVisit param
vv_publisher_id- Example
- pub_42
* required for ReachEffect attribution.
Ready-to-use ReachEffect tracking URL
https://yoursite.com/landing?utm_source=reacheffect&utm_medium=push&vv_click_id=[clickId]&vv_campaign_id=[campaignId]&vv_publisher_id=[pubId]Append these params to your landing-page URL — ReachEffect fills the macros at click time, so every visit arrives attributed and ready to score. No funnel hop.
The buyer pastes/adds the bad ad-zone IDs (or domains/SubIDs/IPs/ISPs) into a blacklist created in Advertising → Filters and attaches it to a campaign or applies it globally; per-ad-zone bid adjustments are also available as a softer lever.
ReachEffect tracking token FAQs
What are ReachEffect tracking tokens?+
ReachEffect tracking tokens are macros the network fills in automatically at click time — like a click ID or publisher ID — that you append as URL parameters on your landing-page link. ValidVisit reads the resolved values to attribute and score each visit.
Do I need a funnel hop to use these macros?+
No. These are plain URL parameters appended to your destination URL. ReachEffect substitutes the real values at click time, so there’s no funnel hop, link rewrite, or extra script required.
Where do I add these macros in ReachEffect?+
Add them to your campaign’s destination or tracking URL in ReachEffect’s own dashboard. Once clicks arrive with the macros populated, ValidVisit attributes and scores each visit automatically.
Score every ReachEffect click — and find the fake ones.
See which ReachEffect publishers and placements send real buyers vs. bots.
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