SourceKnowledge tracking tokens & macros
Every SourceKnowledge tracking macro, and the ValidVisit URL parameter it maps to. Append these to your landing-page URL so each click is attributed to the right campaign, ad, creative and publisher — and judged Valid or Invalid, with its evidence.
Cross-check any macro against the network’s official documentation. SourceKnowledge official docs →
SourceKnowledge macro → ValidVisit param
| Token | SourceKnowledge macro | ValidVisit param | Example |
|---|---|---|---|
| Click ID *click | {clickid} | vv_click_id | abc123xyz |
| Sub/Source IDpublisher | {subid} | vv_publisher_id | pub_42 |
| Destination / Adad | {oadest} | vv_ad_id | 456789 |
- SourceKnowledge macro
{clickid}- ValidVisit param
vv_click_id- Example
- abc123xyz
- SourceKnowledge macro
{subid}- ValidVisit param
vv_publisher_id- Example
- pub_42
- SourceKnowledge macro
{oadest}- ValidVisit param
vv_ad_id- Example
- 456789
* required for SourceKnowledge attribution.
Ready-to-use SourceKnowledge tracking URL
https://yoursite.com/landing?utm_source=sourceknowledge&utm_medium=native&vv_click_id={clickid}&vv_publisher_id={subid}&vv_ad_id={oadest}Append these params to your landing-page URL — SourceKnowledge fills the macros at click time, so every visit arrives attributed and ready to judge. No funnel hop.
See which SourceKnowledge sources send bots.
- Every visit judged Valid or Invalid, worst source first.
- Attributed through the SourceKnowledge tokens above, down to the placement.
- Works beside your tracker, with nothing added to the click path.
What SourceKnowledge tokens let you break bots down by
- Sub/Source ID
Carries a per-click id, stored with each visit so a verdict traces back to the click.
SourceKnowledge’s advertiser controls were not verifiable from its docs; the exclusion note below says where a cut lands.
Tokens last verified against SourceKnowledge’s docs on 2026-07-11.
The buyer adds each bad SubID to a Block list (or Global Block List) — or an Allow list to whitelist only good ones — either one-by-one from the Sub ID Summary dropdown or in bulk via the Tools > Allow & Block Lists interface, and can alternatively bid down/pause a SubID or automate it with Rules.
SourceKnowledge tracking token FAQs
What are SourceKnowledge tracking tokens?+
SourceKnowledge tracking tokens are macros the network fills in automatically at click time — like a click ID or publisher ID — that you append as URL parameters on your landing-page link. ValidVisit reads the resolved values to attribute and judge each visit.
Do I need a funnel hop to use these macros?+
No. These are plain URL parameters appended to your destination URL. SourceKnowledge substitutes the real values at click time, so there’s no funnel hop, link rewrite, or extra script required.
Where do I add these macros in SourceKnowledge?+
Add them to your campaign’s destination or tracking URL in SourceKnowledge’s own dashboard. Once clicks arrive with the macros populated, ValidVisit attributes and judges each visit automatically.
Tracking tokens for other native networks
Judge every SourceKnowledge visit — and find the fake ones.
See which SourceKnowledge publishers and placements send real buyers vs. bots.
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