ValidVisit
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SourceKnowledge

SourceKnowledge tracking tokens & macros

The SourceKnowledge tracking macros and the ValidVisit URL parameter each maps to. Append these to your landing page URL so every click is attributed to the right campaign, ad, creative and publisher — and scored for traffic quality.

Cross-check any macro against the network's official documentation. SourceKnowledge official docs
Click ID *click
SourceKnowledge macro
{clickid}
ValidVisit param
vv_click_id
Example
abc123xyz
Sub/Source IDpublisher
SourceKnowledge macro
{subid}
ValidVisit param
vv_publisher_id
Example
pub_42
Destination / Adad
SourceKnowledge macro
{oadest}
ValidVisit param
vv_ad_id
Example
456789

* required for SourceKnowledge attribution.

Ready-to-use tracking URL
https://yoursite.com/landing?utm_source=sourceknowledge&utm_medium=native&vv_click_id={clickid}&vv_publisher_id={subid}&vv_ad_id={oadest}
Found a bad SubID? Exclude it in SourceKnowledge

The buyer adds each bad SubID to a Block list (or Global Block List) — or an Allow list to whitelist only good ones — either one-by-one from the Sub ID Summary dropdown or in bulk via the Tools > Allow & Block Lists interface, and can alternatively bid down/pause a SubID or automate it with Rules.

Tools menu > Allow & Block Lists (create/edit lists and associate them to campaigns); also inline from a campaign's Sub ID / Channel Summary report via each SubID's dropdown > "Add to list"; a Global Block List blocks a
Is SourceKnowledge traffic real? See how ValidVisit scores it for bots →
arbitrage-pub-447118
display-zone-7741
verified-partner-2b86

Track SourceKnowledge clicks — and catch the fake ones.

See which SourceKnowledge publishers and placements send real, converting traffic vs. bots.

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