All networks
AppLovin tracking tokens & macros
The AppLovin tracking macros and the ValidVisit URL parameter each maps to. Append these to your landing page URL so every click is attributed to the right campaign, ad, creative and publisher — and scored for traffic quality.
Cross-check any macro against the network's official documentation. AppLovin official docs
| Token | AppLovin macro | ValidVisit param | Example |
|---|---|---|---|
| Event ID (ad request ID) *click | {EVENT_ID} | vv_click_id | abc123xyz |
| Campaign IDcampaign | {CAMPAIGN_ID} | vv_campaign_id | 123456 |
| Campaign Namecampaign | {CAMPAIGN_NAME} | vv_campaign_name | 123456 |
| App IDpublisher | {APP_ID} | vv_publisher_id | pub_42 |
| Placement IDplacement | {PLACEMENT_ID} | vv_placement_id | plc_7 |
| Creative Set IDcreative | {CREATIVE_SET_ID} | vv_creative_id | 987 |
Event ID (ad request ID) *click
- AppLovin macro
{EVENT_ID}- ValidVisit param
vv_click_id- Example
- abc123xyz
Campaign IDcampaign
- AppLovin macro
{CAMPAIGN_ID}- ValidVisit param
vv_campaign_id- Example
- 123456
Campaign Namecampaign
- AppLovin macro
{CAMPAIGN_NAME}- ValidVisit param
vv_campaign_name- Example
- 123456
App IDpublisher
- AppLovin macro
{APP_ID}- ValidVisit param
vv_publisher_id- Example
- pub_42
Placement IDplacement
- AppLovin macro
{PLACEMENT_ID}- ValidVisit param
vv_placement_id- Example
- plc_7
Creative Set IDcreative
- AppLovin macro
{CREATIVE_SET_ID}- ValidVisit param
vv_creative_id- Example
- 987
* required for AppLovin attribution.
Ready-to-use tracking URL
https://yoursite.com/landing?utm_source=applovin&utm_medium=banner&vv_click_id={EVENT_ID}&vv_campaign_id={CAMPAIGN_ID}&vv_campaign_name={CAMPAIGN_NAME}&vv_publisher_id={APP_ID}&vv_placement_id={PLACEMENT_ID}&vv_creative_id={CREATIVE_SET_ID}Acting on AppLovin invalid traffic
There is nothing the buyer can literally do with a bad-source list in the dashboard/API; the only recourse is emailing the list of publisher package/bundle IDs to their AppLovin account manager or filing a support request and asking for a manual block.
Not available in the self-serve advertiser UI or Campaign Management API; publisher-app placement is decided by the Axon ML engine. Any exclusion request goes through an AppLovin account manager (managed accounts) or a s
arbitrage-pub-447118
display-zone-7741
verified-partner-2b86
Track AppLovin clicks — and catch the fake ones.
See which AppLovin publishers and placements send real, converting traffic vs. bots.
Free trial at launch · just your email
One script · raw IP never stored · GDPR legitimate-interest basis