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AdNow tracking tokens & macros
The AdNow tracking macros and the ValidVisit URL parameter each maps to. Append these to your landing page URL so every click is attributed to the right campaign, ad, creative and publisher — and scored for traffic quality.
Cross-check any macro against the network's official documentation. AdNow official docs
| Token | AdNow macro | ValidVisit param | Example |
|---|---|---|---|
| Click ID *click | [click_id] | vv_click_id | abc123xyz |
| Campaign IDcampaign | [camp_id] | vv_campaign_id | 123456 |
| Site IDpublisher | [site_id] | vv_publisher_id | pub_42 |
| Ad IDad | [ad_id] | vv_ad_id | 456789 |
Click ID *click
- AdNow macro
[click_id]- ValidVisit param
vv_click_id- Example
- abc123xyz
Campaign IDcampaign
- AdNow macro
[camp_id]- ValidVisit param
vv_campaign_id- Example
- 123456
Site IDpublisher
- AdNow macro
[site_id]- ValidVisit param
vv_publisher_id- Example
- pub_42
Ad IDad
- AdNow macro
[ad_id]- ValidVisit param
vv_ad_id- Example
- 456789
* required for AdNow attribution.
Ready-to-use tracking URL
https://yoursite.com/landing?utm_source=adnow&utm_medium=native&vv_click_id=[click_id]&vv_campaign_id=[camp_id]&vv_publisher_id=[site_id]&vv_ad_id=[ad_id]Found a bad publisher/source ID? Exclude it in AdNow
The buyer collects publisher IDs via the {SRC_ID} tracking token in their tracker, then applies the list of bad publisher IDs as a campaign black list (or good ones as a white list) — widget IDs from spy tools are NOT accepted as the exclusion key.
Not documented as a self-serve UI control; per AdNow support (AffiliateFix thread) black/white lists are made from Publisher IDs collected via the {SRC_ID} token and applied to the campaign (in practice via campaign sett
arbitrage-pub-447118
display-zone-7741
verified-partner-2b86
Track AdNow clicks — and catch the fake ones.
See which AdNow publishers and placements send real, converting traffic vs. bots.
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