AdNow tracking tokens & macros
Every AdNow tracking macro, and the ValidVisit URL parameter it maps to. Append these to your landing-page URL so each click is attributed to the right campaign, ad, creative and publisher — and judged Valid or Invalid, with its evidence.
Cross-check any macro against the network’s official documentation. AdNow official docs →
AdNow macro → ValidVisit param
| Token | AdNow macro | ValidVisit param | Example |
|---|---|---|---|
| Click ID *click | [click_id] | vv_click_id | abc123xyz |
| Campaign IDcampaign | [camp_id] | vv_campaign_id | 123456 |
| Site IDpublisher | [site_id] | vv_publisher_id | pub_42 |
| Ad IDad | [ad_id] | vv_ad_id | 456789 |
- AdNow macro
[click_id]- ValidVisit param
vv_click_id- Example
- abc123xyz
- AdNow macro
[camp_id]- ValidVisit param
vv_campaign_id- Example
- 123456
- AdNow macro
[site_id]- ValidVisit param
vv_publisher_id- Example
- pub_42
- AdNow macro
[ad_id]- ValidVisit param
vv_ad_id- Example
- 456789
* required for AdNow attribution.
Ready-to-use AdNow tracking URL
https://yoursite.com/landing?utm_source=adnow&utm_medium=native&vv_click_id=[click_id]&vv_campaign_id=[camp_id]&vv_publisher_id=[site_id]&vv_ad_id=[ad_id]Append these params to your landing-page URL — AdNow fills the macros at click time, so every visit arrives attributed and ready to judge. No funnel hop.
See which AdNow sources send bots.
- Every visit judged Valid or Invalid, worst source first.
- Attributed through the AdNow tokens above, down to the placement.
- Works beside your tracker, with nothing added to the click path.
What AdNow tokens let you break bots down by
- Site ID
Carries a per-click id, stored with each visit so a verdict traces back to the click.
- Device targetingdocumented
- OS targetingnot offered
- Browser targetingnot offered
- Connection typenot offered
- Languagenot offered
Tokens last verified against AdNow’s docs on 2026-07-11.
The buyer collects publisher IDs via the {SRC_ID} tracking token in their tracker, then applies the list of bad publisher IDs as a campaign black list (or good ones as a white list) — widget IDs from spy tools are NOT accepted as the exclusion key.
{SRC_ID} token and applied to the campaign (in practice via campaign settings' targeting fields, since AdNow has no dedicated self-serve blacklist UI documented)AdNow tracking token FAQs
What are AdNow tracking tokens?+
AdNow tracking tokens are macros the network fills in automatically at click time — like a click ID or publisher ID — that you append as URL parameters on your landing-page link. ValidVisit reads the resolved values to attribute and judge each visit.
Do I need a funnel hop to use these macros?+
No. These are plain URL parameters appended to your destination URL. AdNow substitutes the real values at click time, so there’s no funnel hop, link rewrite, or extra script required.
Where do I add these macros in AdNow?+
Add them to your campaign’s destination or tracking URL in AdNow’s own dashboard. Once clicks arrive with the macros populated, ValidVisit attributes and judges each visit automatically.
Tracking tokens for other native networks
Judge every AdNow visit — and find the fake ones.
See which AdNow publishers and placements send real buyers vs. bots.
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