The TacoLoco tracking macros and the ValidVisit URL parameter each maps to. Append these to your landing page URL so every click is attributed to the right campaign, ad, creative and publisher — and scored for traffic quality.
| Token | TacoLoco macro | ValidVisit param | Example |
|---|---|---|---|
| Click ID *click | {click_id} | vv_click_id | abc123xyz |
| Campaign IDcampaign | {camp_id} | vv_campaign_id | 123456 |
| Source IDpublisher | {source_id} | vv_publisher_id | pub_42 |
| Zone IDplacement | {zone_id} | vv_placement_id | plc_7 |
{click_id}vv_click_id{camp_id}vv_campaign_id{source_id}vv_publisher_id{zone_id}vv_placement_id* required for TacoLoco attribution.
https://yoursite.com/landing?utm_source=tacoloco&utm_medium=push&vv_click_id={click_id}&vv_campaign_id={camp_id}&vv_publisher_id={source_id}&vv_placement_id={zone_id}The buyer pastes/uploads the bad zone or source IDs into a Zone List at my.tacolo.co/lists and attaches that list to an In-Page Push or Direct Clicks campaign as a blacklist (exclude) — or maintains it programmatically via the Zone Lists API.
See which TacoLoco publishers and placements send real, converting traffic vs. bots.
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