TwinRed tracking tokens & macros

The TwinRed tracking macros and the ValidVisit URL parameter each maps to. Append these to your landing page URL so every click is attributed to the right campaign, ad, creative and publisher — and scored for traffic quality.

Cross-check any macro against the network's official documentation. TwinRed official docs

Token	TwinRed macro	ValidVisit param	Example
Transaction ID *click	`{transactionId}`	`vv_click_id`	abc123xyz
Campaign IDcampaign	`{campaignId}`	`vv_campaign_id`	123456
Campaign Namecampaign	`{campaignName}`	`vv_campaign_name`	123456
SSP IDpublisher	`{sspId}`	`vv_publisher_id`	pub_42
Source Siteplacement	`{sourceSite}`	`vv_placement_id`	plc_7
Ad IDad	`{adId}`	`vv_ad_id`	456789

Transaction ID *click

TwinRed macro: {transactionId}
ValidVisit param: vv_click_id
Example: abc123xyz

Campaign IDcampaign

TwinRed macro: {campaignId}
ValidVisit param: vv_campaign_id
Example: 123456

Campaign Namecampaign

TwinRed macro: {campaignName}
ValidVisit param: vv_campaign_name
Example: 123456

SSP IDpublisher

TwinRed macro: {sspId}
ValidVisit param: vv_publisher_id
Example: pub_42

Source Siteplacement

TwinRed macro: {sourceSite}
ValidVisit param: vv_placement_id
Example: plc_7

Ad IDad

TwinRed macro: {adId}
ValidVisit param: vv_ad_id
Example: 456789

* required for TwinRed attribution.

Ready-to-use tracking URL

https://yoursite.com/landing?utm_source=twinred&utm_medium=banner&vv_click_id={transactionId}&vv_campaign_id={campaignId}&vv_campaign_name={campaignName}&vv_publisher_id={sspId}&vv_placement_id={sourceSite}&vv_ad_id={adId}

Found a bad site / traffic source? Exclude it in TwinRed

The buyer opens Site Targeting, reviews the list of all eligible sites/traffic sources (TwinRed is transparent, all sources visible), and toggles each bad site to Block (or blocks all and allows only a whitelist) at campaign, placement, or account level.

Three levels in the advertiser portal: Campaign > Campaign Site Targeting (per-campaign), Campaign > Placement > Your Bid and Zones (per-placement zone selection), and account-wide under Campaign > Advertiser Site Target

Is TwinRed traffic real? See how ValidVisit scores it for bots →

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Track TwinRed clicks — and catch the fake ones.

See which TwinRed publishers and placements send real, converting traffic vs. bots.

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