ClickAdilla tracking tokens & macros
ClickAdilla runs on pop and other self-serve formats where your spend is spread across thousands of individual spots, and the raw stats rarely tell you which placement actually sent each visitor. By appending ClickAdilla's tracking macros to your destination URL, ValidVisit attributes every visit back to its exact spot and scores it 0-100 for traffic quality, so you finally see which placements earn real engagement and which just burn budget.
Cross-check any macro against the network’s official documentation. ClickAdilla official docs →
On ClickAdilla, the token that matters for attribution is [SPOT_ID], the spot/zone that served your ad, paired with [CLICK_ID] (required) so every visit ties back to a single, uniquely identified click, and optionally [CAMPAIGN_ID] to keep multi-campaign data clean. Note ClickAdilla's macros use the all-caps, square-bracket format like [SPOT_ID] and [CLICK_ID], so paste them exactly as written; when a visitor lands, ValidVisit reads the resolved values and pins that click to its originating spot.
Per-spot granularity is what turns a vague "this campaign underperforms" into a concrete action. Once each click is tied to its [SPOT_ID], ValidVisit flags the spots sending invalid traffic and bots, and you can take the bad [SPOT_ID] placement and add it to your ClickAdilla campaign spot blacklist yourself. ValidVisit only reports and scores the traffic after it arrives; it never blocks clicks or edits your campaign, so the exclusion stays a manual decision you make in your own ClickAdilla dashboard.
ClickAdilla macro → ValidVisit param
| Token | ClickAdilla macro | ValidVisit param | Example |
|---|---|---|---|
| Campaign IDcampaign | [CAMPAIGN_ID] | vv_campaign_id | 44120 |
| Spot / Zone IDplacement | [SPOT_ID] | vv_placement_id | spot_55 |
| Click ID *click | [CLICK_ID] | vv_click_id | ck_99 |
- ClickAdilla macro
[CAMPAIGN_ID]- ValidVisit param
vv_campaign_id- Example
- 44120
- ClickAdilla macro
[SPOT_ID]- ValidVisit param
vv_placement_id- Example
- spot_55
- ClickAdilla macro
[CLICK_ID]- ValidVisit param
vv_click_id- Example
- ck_99
* required for ClickAdilla attribution.
Ready-to-use ClickAdilla tracking URL
https://yoursite.com/landing?utm_source=clickadilla&utm_medium=pop&vv_campaign_id=[CAMPAIGN_ID]&vv_placement_id=[SPOT_ID]&vv_click_id=[CLICK_ID]Append these params to your landing-page URL — ClickAdilla fills the macros at click time, so every visit arrives attributed and ready to score. No funnel hop.
The buyer selects the campaign in Statistics, ticks the bad spot IDs (or domains in the Sites tab) and clicks "Add to black list", or pastes the spot/site list into the campaign’s Sources white/blacklist; ClickAdilla then stops serving to those spots/sites.
ClickAdilla tracking token FAQs
Which ClickAdilla token identifies the placement I should evaluate?+
[SPOT_ID] is the one that names the spot/zone serving your ad, so it's the token ValidVisit uses to attribute quality to a specific placement. [CLICK_ID] is required to make each click uniquely traceable, and [CAMPAIGN_ID] is optional for separating campaigns.
Do I need a funnel hop or tracking script to use these macros?+
No. These are plain URL parameters you append to your ClickAdilla destination URL. ClickAdilla substitutes the real values (like [SPOT_ID] and [CLICK_ID]) at click time, and ValidVisit reads them on arrival, so there's no extra hop or extra script required.
Once ValidVisit flags a bad spot, how do I actually stop the traffic?+
ValidVisit reports and scores only. To act, take the flagged [SPOT_ID] and add it to your campaign's spot blacklist inside your own ClickAdilla dashboard. The exclusion is always a manual step you control on the network side.
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