Bot traffic detection for ecommerce

Shopping, Performance Max and Meta campaigns pull in broad inventory to find buyers, and breadth is where bot traffic rides along:

• Spend with no chance of a sale. Every bot visit on a product ad is budget that could never become an order, and at ecommerce volume it adds up quietly.
• Polluted bidding signals. The subtler cost. When automated sessions fire add-to-cart or conversion events, Smart Bidding and Meta’s delivery learn from them and steer spend toward the placements that sent them. The damage outlasts the wasted clicks.
• Extended inventory. Search partners, PMax placements and Meta’s Audience Network vary more than the core feed. Search, social and the native networks many brands use for prospecting each leak differently.

A store’s question isn’t how much traffic arrived; it’s which sources send people who buy. Two very different kinds of source both show a poor conversion rate:

• Real shoppers who didn’t buy this time. Valid visits, low conversion. That’s a targeting, offer or creative problem; keep optimizing.
• Traffic that was never a person. Invalid visits, no chance of converting. Cut it.

Conversion rate alone can’t tell them apart, and cutting the first kind by mistake throws away an audience that might buy next month. The verdict on each visit, read next to your orders, separates them.

1. Add one script to the store. It loads asynchronously and never sits in the checkout.
2. Keep your UTMs and click IDs. ValidVisit reads them, plus the tokens native networks pass, to attribute each visit to campaign, placement and publisher.
3. Send orders by server-side postback, so each conversion is tied to the visit that drove it.
4. Read the conversions report. It shows which conversions came from Invalid visits: the ones you’d rather your bidding didn’t learn from, and the ones to keep out of lookalike and retargeting audiences.
5. Act in the platform. Shift budget, exclude placements where the platform allows it, and pause the campaigns that keep carrying the highest invalid share.

Be realistic about what you can change. Google and Meta don’t let you block an individual bad publisher the way a native or pop network does. What per-placement evidence lets you do: turn off Audience Network or search partners where their invalid share is highest, pause the campaigns and ad sets sending Invalid visits, and move budget to the placements sending buyers.

ValidVisit hands you the evidence; every change in your ad accounts is yours to make. Why we detect without blocking.