BIGO Ads tracking tokens & macros

The BIGO Ads tracking macros and the ValidVisit URL parameter each maps to. Append these to your landing page URL so every click is attributed to the right campaign, ad, creative and publisher — and scored for traffic quality.

Cross-check any macro against the network's official documentation. BIGO Ads official docs

Token	BIGO Ads macro	ValidVisit param	Example
Click ID (SID) *click	`__SID__`	`vv_click_id`	abc123xyz
Campaign IDcampaign	`__CAMPAIGN_ID__`	`vv_campaign_id`	123456
Campaign Namecampaign	`__CAMPAIGN_NAME__`	`vv_campaign_name`	123456
Account IDpublisher	`__ACCOUNT_ID__`	`vv_publisher_id`	pub_42
Ad Group IDad	`__AD_GROUP_ID__`	`vv_ad_id`	456789

Click ID (SID) *click

BIGO Ads macro: __SID__
ValidVisit param: vv_click_id
Example: abc123xyz

Campaign IDcampaign

BIGO Ads macro: __CAMPAIGN_ID__
ValidVisit param: vv_campaign_id
Example: 123456

Campaign Namecampaign

BIGO Ads macro: __CAMPAIGN_NAME__
ValidVisit param: vv_campaign_name
Example: 123456

Account IDpublisher

BIGO Ads macro: __ACCOUNT_ID__
ValidVisit param: vv_publisher_id
Example: pub_42

Ad Group IDad

BIGO Ads macro: __AD_GROUP_ID__
ValidVisit param: vv_ad_id
Example: 456789

* required for BIGO Ads attribution.

Ready-to-use tracking URL

https://yoursite.com/landing?utm_source=bigo-ads&utm_medium=social&vv_click_id=__SID__&vv_campaign_id=__CAMPAIGN_ID__&vv_campaign_name=__CAMPAIGN_NAME__&vv_publisher_id=__ACCOUNT_ID__&vv_ad_id=__AD_GROUP_ID__

Found a bad placement? Exclude it in BIGO Ads

The buyer switches from automatic to manual placement and unchecks entire media channels (Likee, imo, or the affiliate/audience-network bucket) — there is no documented field to paste a list of bad site/app/sub-source IDs, so a bad-source list can only justify turning off a whole channel (or excluding uploaded GAID use

Ad group level > Placement section in the BIGO Ads campaign-creation flow (Campaign > Ad group > Placement, manual placement mode)

Is BIGO Ads traffic real? See how ValidVisit scores it for bots →

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Track BIGO Ads clicks — and catch the fake ones.

See which BIGO Ads publishers and placements send real, converting traffic vs. bots.

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