Tracking reference · Social

BIGO Ads tracking tokens & macros

Every BIGO Ads tracking macro, and the ValidVisit URL parameter it maps to. Append these to your landing-page URL so each click is attributed to the right campaign, ad, creative and publisher — and scored 0–100 for traffic quality.

Cross-check any macro against the network’s official documentation. BIGO Ads official docs →

BIGO Ads macros mapped to attribution

required for attribution

no-hop

one script, no link rewriting

0–100

quality score on every visit

MACRO MAP

BIGO Ads macro → ValidVisit param

Token	BIGO Ads macro	ValidVisit param	Example
Click ID (SID) *click	`__SID__`	`vv_click_id`	abc123xyz
Campaign IDcampaign	`__CAMPAIGN_ID__`	`vv_campaign_id`	123456
Campaign Namecampaign	`__CAMPAIGN_NAME__`	`vv_campaign_name`	123456
Account IDpublisher	`__ACCOUNT_ID__`	`vv_publisher_id`	pub_42
Ad Group IDadset	`__AD_GROUP_ID__`	`vv_adset_id`	456789
Ad IDad	`__AD_ID__`	`vv_ad_id`	789012

Click ID (SID) *click

BIGO Ads macro: __SID__
ValidVisit param: vv_click_id
Example: abc123xyz

Campaign IDcampaign

BIGO Ads macro: __CAMPAIGN_ID__
ValidVisit param: vv_campaign_id
Example: 123456

Campaign Namecampaign

BIGO Ads macro: __CAMPAIGN_NAME__
ValidVisit param: vv_campaign_name
Example: 123456

Account IDpublisher

BIGO Ads macro: __ACCOUNT_ID__
ValidVisit param: vv_publisher_id
Example: pub_42

Ad Group IDadset

BIGO Ads macro: __AD_GROUP_ID__
ValidVisit param: vv_adset_id
Example: 456789

Ad IDad

BIGO Ads macro: __AD_ID__
ValidVisit param: vv_ad_id
Example: 789012

* required for BIGO Ads attribution.

TRACKING URL

Ready-to-use BIGO Ads tracking URL

bigo-ads tracking URL

https://yoursite.com/landing
?utm_source=bigo-ads
&utm_medium=social
&vv_click_id=__SID__
&vv_campaign_id=__CAMPAIGN_ID__
&vv_campaign_name=__CAMPAIGN_NAME__
&vv_publisher_id=__ACCOUNT_ID__
&vv_adset_id=__AD_GROUP_ID__
&vv_ad_id=__AD_ID__

Append these params to your landing-page URL — BIGO Ads fills the macros at click time, so every visit arrives attributed and ready to score. No funnel hop.

Found a bad placement? Exclude it in BIGO Ads

The buyer switches from automatic to manual placement and unchecks entire media channels (Likee, imo, or the affiliate/audience-network bucket) — there is no documented field to paste a list of bad site/app/sub-source IDs, so a bad-source list can only justify turning off a whole channel (or excluding uploaded GAID/IDFA device-ID lists via Library > Audience > Create a Custom Audience, where supported).

Ad group level > Placement section in the BIGO Ads campaign-creation flow (Campaign > Ad group > Placement, manual placement mode)

FAQ

BIGO Ads tracking token FAQs

What are BIGO Ads tracking tokens?+

BIGO Ads tracking tokens are macros the network fills in automatically at click time — like a click ID or publisher ID — that you append as URL parameters on your landing-page link. ValidVisit reads the resolved values to attribute and score each visit.

Do I need a funnel hop to use these macros?+

No. These are plain URL parameters appended to your destination URL. BIGO Ads substitutes the real values at click time, so there’s no funnel hop, link rewrite, or extra script required.

Where do I add these macros in BIGO Ads?+

Add them to your campaign’s destination or tracking URL in BIGO Ads’s own dashboard. Once clicks arrive with the macros populated, ValidVisit attributes and scores each visit automatically.

Is BIGO Ads traffic real? See how ValidVisit scores every BIGO Ads click for bots and invalid traffic.

coupon-blast.example14K17

zone 49867.5K53

the-review.example2.1K83

Score every BIGO Ads click — and find the fake ones.

See which BIGO Ads publishers and placements send real buyers vs. bots.

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