Pushground tracking tokens & macros
Pushground sends push and in-page push clicks across a wide pool of supply sources, and each click lands on your page carrying a handful of macros it fills in for you. Append the tokens below and ValidVisit can attribute every Pushground visit back to its exact supply source, then score it 0-100 for traffic quality. You see, at a glance, which sources send real visitors and which send invalid traffic.
Cross-check any macro against the network’s official documentation. Pushground official docs →
On Pushground, attribution hinges on two tokens working together: {click_id} is the required value that ties each visit back to a single Pushground click, and {source} is the supply source that the click actually came from. Pushground also offers {campaign_id} and {creativity_id}, so once the macros are in your destination URL you can pin every arrival not just to a campaign but to the specific source and creative behind it. Pushground expands these curly-brace macros automatically at click time, so all you do is add them as URL parameters, nothing on your side needs to read or rewrite them.
Per-source granularity is the whole point, because a single bloated or bot-heavy supply source can quietly drag down an otherwise healthy campaign. Once ValidVisit ties each visit to its {source} and scores it, you can see which sources carry invalid traffic and which are sending valid traffic, then act inside Pushground's campaign source exclusion by excluding the bad sources. ValidVisit reports and scores only, post-click, after the visit has already arrived; it never blocks traffic and never excludes anything for you. The exclusion is a manual step you take in your own Pushground dashboard, and ValidVisit's per-source rate is exactly the signal Pushground's supply optimisation consumes.
Pushground macro → ValidVisit param
| Token | Pushground macro | ValidVisit param | Example |
|---|---|---|---|
| Campaign IDcampaign | {campaign_id} | vv_campaign_id | 88210 |
| Supply Sourcepublisher | {source} | vv_publisher_id | supply_4471 |
| Creative IDcreative | {creativity_id} | vv_creative_id | cr_22 |
| Click ID *click | {click_id} | vv_click_id | ck_pg |
- Pushground macro
{campaign_id}- ValidVisit param
vv_campaign_id- Example
- 88210
- Pushground macro
{source}- ValidVisit param
vv_publisher_id- Example
- supply_4471
- Pushground macro
{creativity_id}- ValidVisit param
vv_creative_id- Example
- cr_22
- Pushground macro
{click_id}- ValidVisit param
vv_click_id- Example
- ck_pg
* required for Pushground attribution.
Ready-to-use Pushground tracking URL
https://yoursite.com/landing?utm_source=pushground&utm_medium=push&vv_campaign_id={campaign_id}&vv_publisher_id={source}&vv_creative_id={creativity_id}&vv_click_id={click_id}Append these params to your landing-page URL — Pushground fills the macros at click time, so every visit arrives attributed and ready to score. No funnel hop.
The buyer pastes a comma-separated list of Supply IDs (e.g. 234) or Site IDs (e.g. 234-19, 234-23) into the blacklist field under Targeting on the Create/Edit Campaign page; blacklisting can also be automated via Pushground’s automatic rules or third-party trackers.
Pushground tracking token FAQs
Which Pushground token identifies the supply source I should judge?+
The {source} macro. It resolves to the supply source behind each click, which is the unit ValidVisit scores and the unit you exclude in Pushground's campaign source exclusion. {click_id} is still required so each click can be matched one-to-one.
Do I need a funnel hop or tracking script to use these macros?+
No. These are plain URL parameters. You append macros like {source}, {click_id}, {campaign_id} and {creativity_id} to your destination URL, and Pushground fills them in at click time. There is no funnel hop to set up and nothing to install on your landing page.
Where do I add the macros in Pushground?+
Put them in your campaign's destination URL as query parameters, exactly as written in the table above with the curly braces intact. Pushground expands them on each click, and ValidVisit reads the values from the incoming traffic to attribute and score it.
Score every Pushground click — and find the fake ones.
See which Pushground publishers and placements send real buyers vs. bots.
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