Microsoft Ads (Bing) tracking tokens & macros

On Microsoft Ads, the identifiers that matter live in your tracking template: {CampaignID} is required and pins each click to a campaign, while {AdGroupID}, {AdId} and {keyword} narrow it down to the ad group, creative and search term that actually triggered the click. Microsoft also auto-tags every click with an msclkid click ID when auto-tagging is on, so you get a unique per-click stamp without adding a parameter yourself. Because these are plain URL parameters, no funnel hop is needed and your landing page loads exactly as before.

That granularity matters because Microsoft serves your ads beyond Bing across Syndicated Search and Audience partners, and quality varies a lot between them. Once ValidVisit ties each visit to its segment and assigns a quality score, you can act on the weak ones: opt out of underperforming Syndicated Search / Audience partners, apply website exclusions where Microsoft allows them, and file invalid-click credit claims with the per-segment evidence. ValidVisit reports and scores only after the click arrives, it never blocks anything; you make the actual exclusions and opt-outs yourself inside the Microsoft Advertising dashboard.