Microsoft Ads (Bing) tracking tokens & macros

On Microsoft Ads, the identifiers that matter live in your tracking template: {CampaignID} is required and pins each click to a campaign, while {AdGroupID}, {AdId} and {keyword} narrow it down to the ad group, ad and matched keyword that actually triggered the click. Microsoft also auto-tags every click with an msclkid click ID when auto-tagging is on, so you get a unique per-click stamp without adding a parameter yourself. Because these are plain URL parameters, no funnel hop is needed and your landing page loads exactly as before.

That granularity matters because Microsoft serves your ads beyond Bing across Syndicated Search and Audience partners. Adding {Network} marks each click as owned and operated search (o), syndicated partner (s) or audience placement (a). Once ValidVisit ties each visit to its segment and gives it a verdict, you can act on the weak ones: switch an ad group's ad distribution to Microsoft sites and select traffic to drop the additional search partner traffic, and apply website exclusions where Microsoft allows them. Microsoft says it credits invalid clicks it identifies automatically; if you suspect you were billed for more, you contact Microsoft Advertising support, which can open an investigation. ValidVisit judges after the visit arrives, never edits your Microsoft Advertising account and sends nothing to Microsoft on your behalf; you make the exclusions and opt-outs yourself in its dashboard, including the location exclusions for any countries your traffic rules list.