Mondiad tracking tokens & macros
Mondiad sends push traffic from a wide spread of publisher zones, and the only way to tell a strong placement from a wasteful one is to carry that detail into your tracking. Appending these macros to your destination URL lets ValidVisit attribute every visit back to its exact zone and score it 0-100 for traffic quality, so you can see which sources are sending real users and which are sending invalid traffic.
Cross-check any macro against the network’s official documentation. Mondiad official docs →
On Mondiad, attribution rides on the macros you place in your click URL. The required [clickid] is the auto-tagged identifier Mondiad assigns to each click, which gives ValidVisit a unique key to match every visit to. Alongside it, [zoneid] is the token that actually names the publisher placement the traffic came from, while [campaignid] and [subid] add campaign and sub-source context. These are plain bracketed URL parameters, so no funnel hop or extra script is needed; Mondiad simply fills the brackets in as it passes the click through.
Per-zone granularity matters because push inventory is uneven: one zone can deliver engaged subscribers while another quietly floods you with bots. Once each click is tied to its [zoneid] (and [subid]), ValidVisit ranks the worst-scoring zones for you. ValidVisit only reports and scores the traffic after it arrives; it never blocks anything. You take the action yourself in Mondiad by adding the bad zones to your campaign zone blacklist, or lowering your custom bid on them, so budget shifts toward the placements that hold up.
Mondiad macro → ValidVisit param
| Token | Mondiad macro | ValidVisit param | Example |
|---|---|---|---|
| Campaign IDcampaign | [campaignid] | vv_campaign_id | 70210 |
| Zone IDpublisher | [zoneid] | vv_publisher_id | z_5521 |
| Sub IDplacement | [subid] | vv_placement_id | s_99 |
| Click ID *click | [clickid] | vv_click_id | ck_md |
- Mondiad macro
[campaignid]- ValidVisit param
vv_campaign_id- Example
- 70210
- Mondiad macro
[zoneid]- ValidVisit param
vv_publisher_id- Example
- z_5521
- Mondiad macro
[subid]- ValidVisit param
vv_placement_id- Example
- s_99
- Mondiad macro
[clickid]- ValidVisit param
vv_click_id- Example
- ck_md
* required for Mondiad attribution.
Ready-to-use Mondiad tracking URL
https://yoursite.com/landing?utm_source=mondiad&utm_medium=push&vv_campaign_id=[campaignid]&vv_publisher_id=[zoneid]&vv_placement_id=[subid]&vv_click_id=[clickid]Append these params to your landing-page URL — Mondiad fills the macros at click time, so every visit arrives attributed and ready to score. No funnel hop.
The buyer pastes the bad ZoneIDs/SubIDs into the campaign’s Standalone blacklist, or saves them as a reusable Traffic Audience set to Blacklist mode and attaches it to campaigns (editing the audience updates every campaign using it); Smart Optimization Rules can auto-blacklist zones/SubIDs that spend without converting
Mondiad tracking token FAQs
Which token identifies the zone I should evaluate?+
The [zoneid] macro identifies the publisher zone behind each click, and that is the unit ValidVisit scores. [subid] adds an extra layer of sub-source detail underneath the zone, and [clickid] is the required key that ties everything to a single click.
Do I need a funnel hop or tracking script to use these macros?+
No. The Mondiad macros are ordinary URL parameters in brackets. You append them to your destination URL, and Mondiad replaces them with real values as each click passes through. There is no extra hop or extra code to install.
Once ValidVisit flags a zone, how do I act on it?+
ValidVisit reports and scores only. To act, go into your Mondiad campaign and either add the flagged zones to your campaign zone blacklist or lower your custom bid on them. The exclusion happens manually in Mondiad's own dashboard, not in ValidVisit.
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