Clickadu tracking tokens & macros
Clickadu is a pop network, so your traffic arrives as pop-unders and on-click impressions spread across thousands of publisher zones and feeds, with no landing page in between. By appending the macros below to your destination URL, you let ValidVisit attribute every visit back to the exact zone / feed it came from and score it 0-100 for traffic quality.
Cross-check any macro against the network’s official documentation. Clickadu official docs →
On Clickadu, the buyer-facing detail lives in two tokens. {campaignid} tells ValidVisit which campaign a click belongs to, and ${SUBID} is the per-click id Clickadu assigns automatically so each visit can be matched one-to-one with the network's reporting. Add the optional {zoneid} and you get the piece that actually matters for cleanup: the zone / feed the impression was served on. Note the inconsistent macro format here, ${SUBID} uses the all-caps bracket-and-dollar style while {campaignid}, {zoneid}, and {bannerid} are lowercase curly braces, so copy each one exactly as written or the value comes through blank.
Once every click is tied to its {zoneid}, you can stop guessing which sub-source is dragging your campaign down. ValidVisit groups your traffic by zone / feed and assigns each one a quality score, surfacing the zones sending invalid traffic and bots. From there ValidVisit flags the bad zone/feed id; paste it into Clickadu's campaign blacklist yourself. ValidVisit only reports and scores after the click arrives, it never blocks traffic or auto-excludes anything, so the exclusion happens manually in your own Clickadu dashboard, and you blame the underperforming zone rather than the network as a whole.
Clickadu macro → ValidVisit param
| Token | Clickadu macro | ValidVisit param | Example |
|---|---|---|---|
| Campaign ID *campaign | {campaignid} | vv_campaign_id | 4523187 |
| Click ID (SubID) *click | ${SUBID} | vv_click_id | a1b2c3d4e5f6g7h8 |
| Zone IDpublisher | {zoneid} | vv_publisher_id | 982341 |
| Banner/Creative IDcreative | {bannerid} | vv_creative_id | 73821 |
- Clickadu macro
{campaignid}- ValidVisit param
vv_campaign_id- Example
- 4523187
- Clickadu macro
${SUBID}- ValidVisit param
vv_click_id- Example
- a1b2c3d4e5f6g7h8
- Clickadu macro
{zoneid}- ValidVisit param
vv_publisher_id- Example
- 982341
- Clickadu macro
{bannerid}- ValidVisit param
vv_creative_id- Example
- 73821
* required for Clickadu attribution.
Ready-to-use Clickadu tracking URL
https://yoursite.com/landing?utm_source=clickadu&utm_medium=pop&vv_campaign_id={campaignid}&vv_click_id=${SUBID}&vv_publisher_id={zoneid}&vv_creative_id={bannerid}Append these params to your landing-page URL — Clickadu fills the macros at click time, so every visit arrives attributed and ready to score. No funnel hop.
The buyer pastes their black/white list of zone IDs into the Sites&Zones ("Zone Limitation") field on the Zones & Additional page and flips the Exclude tumbler so the campaign stops serving on those zones.
Clickadu tracking token FAQs
Which token identifies the sub-source I should blacklist?+
{zoneid}. It maps each click to the specific Clickadu zone / feed that served it, which is the unit you paste into your campaign blacklist. ${SUBID} is the per-click id and {campaignid} ties the click to the campaign, but {zoneid} is what lets you act on a single bad sub-source.
Do I need a funnel hop or tracking script to use these macros?+
No. These are plain URL parameters, you just append them to your destination URL in Clickadu and the network fills in the real values at click time. There is no funnel hop, pixel, or extra script required.
Where do I add the macros, and where do I act on the results?+
Add the macros to your campaign's destination URL inside Clickadu. ValidVisit then reports a 0-100 quality score per zone / feed; when a zone is sending invalid traffic, copy its zone/feed id into Clickadu's campaign blacklist. ValidVisit scores only, the exclusion is done manually by you in Clickadu.
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