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TrafficStars tracking tokens & macros

The TrafficStars tracking macros and the ValidVisit URL parameter each maps to. Append these to your landing page URL so every click is attributed to the right campaign, ad, creative and publisher — and scored for traffic quality.

Community-sourcedConfirm these macros against the official docs before relying on them. TrafficStars official docs
Click ID *click
TrafficStars macro
{click_id}
ValidVisit param
vv_click_id
Example
a1b2c3d4e5f6g7h8
Campaign ID *campaign
TrafficStars macro
{campaign_id}
ValidVisit param
vv_campaign_id
Example
123456
Campaign Namecampaign
TrafficStars macro
{campaign}
ValidVisit param
vv_campaign_name
Example
my_pop_campaign
Creative IDcreative
TrafficStars macro
{creative_id}
ValidVisit param
vv_creative_id
Example
987654
Ad Spot IDplacement
TrafficStars macro
{adspot_id}
ValidVisit param
vv_placement_id
Example
55667
Site IDpublisher
TrafficStars macro
{site_id}
ValidVisit param
vv_publisher_id
Example
44221
Keywordskeyword
TrafficStars macro
{keywords}
ValidVisit param
vv_keyword
Example
dating+singles

* required for TrafficStars attribution.

Ready-to-use tracking URL
https://yoursite.com/landing?utm_source=trafficstars&utm_medium=pop&vv_click_id={click_id}&vv_campaign_id={campaign_id}&vv_campaign_name={campaign}&vv_creative_id={creative_id}&vv_placement_id={adspot_id}&vv_publisher_id={site_id}&vv_keyword={keywords}
Found a bad spot / site? Exclude it in TrafficStars

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