TrafficStars tracking tokens & macros
Every TrafficStars tracking macro, and the ValidVisit URL parameter it maps to. Append these to your landing-page URL so each click is attributed to the right campaign, ad, creative and publisher — and scored 0–100 for traffic quality.
Cross-check any macro against the network’s official documentation. TrafficStars official docs →
TrafficStars macro → ValidVisit param
| Token | TrafficStars macro | ValidVisit param | Example |
|---|---|---|---|
| Click ID *click | {click_id} | vv_click_id | a1b2c3d4e5f6g7h8 |
| Campaign ID *campaign | {campaign_id} | vv_campaign_id | 123456 |
| Campaign Namecampaign | {campaign} | vv_campaign_name | my_pop_campaign |
| Creative IDcreative | {creative_id} | vv_creative_id | 987654 |
| Ad Spot IDplacement | {adspot_id} | vv_placement_id | 55667 |
| Site IDpublisher | {site_id} | vv_publisher_id | 44221 |
| Keywordskeyword | {keywords} | vv_keyword | dating+singles |
- TrafficStars macro
{click_id}- ValidVisit param
vv_click_id- Example
- a1b2c3d4e5f6g7h8
- TrafficStars macro
{campaign_id}- ValidVisit param
vv_campaign_id- Example
- 123456
- TrafficStars macro
{campaign}- ValidVisit param
vv_campaign_name- Example
- my_pop_campaign
- TrafficStars macro
{creative_id}- ValidVisit param
vv_creative_id- Example
- 987654
- TrafficStars macro
{adspot_id}- ValidVisit param
vv_placement_id- Example
- 55667
- TrafficStars macro
{site_id}- ValidVisit param
vv_publisher_id- Example
- 44221
- TrafficStars macro
{keywords}- ValidVisit param
vv_keyword- Example
- dating+singles
* required for TrafficStars attribution.
Ready-to-use TrafficStars tracking URL
https://yoursite.com/landing?utm_source=trafficstars&utm_medium=pop&vv_click_id={click_id}&vv_campaign_id={campaign_id}&vv_campaign_name={campaign}&vv_creative_id={creative_id}&vv_placement_id={adspot_id}&vv_publisher_id={site_id}&vv_keyword={keywords}Append these params to your landing-page URL — TrafficStars fills the macros at click time, so every visit arrives attributed and ready to score. No funnel hop.
The buyer pastes/edits the list of bad spot IDs and site domains into the campaign’s Blacklist in the Audience step (or sets Optimizer rules that auto-blacklist spots crossing spend/conversion thresholds).
TrafficStars tracking token FAQs
What are TrafficStars tracking tokens?+
TrafficStars tracking tokens are macros the network fills in automatically at click time — like a click ID or publisher ID — that you append as URL parameters on your landing-page link. ValidVisit reads the resolved values to attribute and score each visit.
Do I need a funnel hop to use these macros?+
No. These are plain URL parameters appended to your destination URL. TrafficStars substitutes the real values at click time, so there’s no funnel hop, link rewrite, or extra script required.
Where do I add these macros in TrafficStars?+
Add them to your campaign’s destination or tracking URL in TrafficStars’s own dashboard. Once clicks arrive with the macros populated, ValidVisit attributes and scores each visit automatically.
Score every TrafficStars click — and find the fake ones.
See which TrafficStars publishers and placements send real buyers vs. bots.
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