Whatever you run traffic for, the problem is the same: a mix of real people and bots, blended into one number. Pick your seat — the score is per visit, attributed to the source that sent it.
See which sub-sources send customers and which send bots — worst-first, per placement.
Score every zone and sub-ID, worst-first — baseline new sources before you scale.
Independent per-visit scoring per client — audit-ready evidence for reporting.
Keep bots out of the conversion signals your bidding optimizes on.
Score the visit behind every lead — separate real from junk before your CRM.