Pinterest Ads tracking tokens & macros

The Pinterest Ads tracking macros and the ValidVisit URL parameter each maps to. Append these to your landing page URL so every click is attributed to the right campaign, ad, creative and publisher — and scored for traffic quality.

Community-sourcedConfirm these macros against the official docs before relying on them. Pinterest Ads official docs

Token	Pinterest Ads macro	ValidVisit param	Example
Campaign ID *campaign	`{campaignid}`	`vv_campaign_id`	626752128468
Campaign Namecampaign	`{campaign_name}`	`vv_campaign_name`	Summer_Sale_2026
Ad Group IDadset	`{adgroupid}`	`vv_adset_id`	2680059280503
Ad IDad	`{adid}`	`vv_ad_id`	687195134822
Creative IDcreative	`{creative_id}`	`vv_creative_id`	687195134822

Campaign ID *campaign

Pinterest Ads macro: {campaignid}
ValidVisit param: vv_campaign_id
Example: 626752128468

Campaign Namecampaign

Pinterest Ads macro: {campaign_name}
ValidVisit param: vv_campaign_name
Example: Summer_Sale_2026

Ad Group IDadset

Pinterest Ads macro: {adgroupid}
ValidVisit param: vv_adset_id
Example: 2680059280503

Ad IDad

Pinterest Ads macro: {adid}
ValidVisit param: vv_ad_id
Example: 687195134822

Creative IDcreative

Pinterest Ads macro: {creative_id}
ValidVisit param: vv_creative_id
Example: 687195134822

* required for Pinterest Ads attribution.

Ready-to-use tracking URL

https://yoursite.com/landing?utm_source=pinterest-ads&utm_medium=social&vv_campaign_id={campaignid}&vv_campaign_name={campaign_name}&vv_adset_id={adgroupid}&vv_ad_id={adid}&vv_creative_id={creative_id}

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