Pinterest Ads tracking tokens & macros
Every Pinterest Ads tracking macro, and the ValidVisit URL parameter it maps to. Append these to your landing-page URL so each click is attributed to the right campaign, ad, creative and publisher — and judged Valid or Invalid, with its evidence.
Cross-check any macro against the network’s official documentation. Pinterest Ads official docs →
Pinterest Ads macro → ValidVisit param
| Token | Pinterest Ads macro | ValidVisit param | Example |
|---|---|---|---|
| Campaign ID *campaign | {campaignid} | vv_campaign_id | 626752128468 |
| Campaign Namecampaign | {campaign_name} | vv_campaign_name | Summer_Sale_2026 |
| Ad Group IDadset | {adgroupid} | vv_adset_id | 2680059280503 |
| Ad IDad | {adid} | vv_ad_id | 687195134822 |
| Creative IDcreative | {creative_id} | vv_creative_id | 687195134822 |
- Pinterest Ads macro
{campaignid}- ValidVisit param
vv_campaign_id- Example
- 626752128468
- Pinterest Ads macro
{campaign_name}- ValidVisit param
vv_campaign_name- Example
- Summer_Sale_2026
- Pinterest Ads macro
{adgroupid}- ValidVisit param
vv_adset_id- Example
- 2680059280503
- Pinterest Ads macro
{adid}- ValidVisit param
vv_ad_id- Example
- 687195134822
- Pinterest Ads macro
{creative_id}- ValidVisit param
vv_creative_id- Example
- 687195134822
* required for Pinterest Ads attribution.
Ready-to-use Pinterest Ads tracking URL
https://yoursite.com/landing?utm_source=pinterest-ads&utm_medium=social&vv_campaign_id={campaignid}&vv_campaign_name={campaign_name}&vv_adset_id={adgroupid}&vv_ad_id={adid}&vv_creative_id={creative_id}Append these params to your landing-page URL — Pinterest Ads fills the macros at click time, so every visit arrives attributed and ready to judge. No funnel hop.
See which Pinterest Ads sources send bots.
- Every visit judged Valid or Invalid, worst source first.
- Attributed through the Pinterest Ads tokens above, down to the placement.
- Works beside your tracker, with nothing added to the click path.
What Pinterest Ads tokens let you break bots down by
Campaign level only: Pinterest Ads passes no publisher, zone or placement token, so invalid traffic is attributed to the campaign and, where a click id exists, to the click.
No per-click id: each verdict attaches to the visit.
- IP exclusionnot offered
- Device targetingdocumented
- OS targetingdocumented
- Browser targetingnot offered
- Connection typenot offered
- Languagedocumented
Tokens last verified against Pinterest Ads’s docs on 2026-06-24.
There is nothing to do with a list of bad sub-source IDs: Pinterest is a closed owned-and-operated platform with no publisher/site/zone/subid layer an advertiser can block — the only exclusion levers are negative keywords and excluded audiences.
Pinterest Ads tracking token FAQs
What are Pinterest Ads tracking tokens?+
Pinterest Ads tracking tokens are macros the network fills in automatically at click time — like a click ID or publisher ID — that you append as URL parameters on your landing-page link. ValidVisit reads the resolved values to attribute and judge each visit.
Do I need a funnel hop to use these macros?+
No. These are plain URL parameters appended to your destination URL. Pinterest Ads substitutes the real values at click time, so there’s no funnel hop, link rewrite, or extra script required.
Where do I add these macros in Pinterest Ads?+
Add them to your campaign’s destination or tracking URL in Pinterest Ads’s own dashboard. Once clicks arrive with the macros populated, ValidVisit attributes and judges each visit automatically.
Tracking tokens for other social networks
Judge every Pinterest Ads visit — and find the fake ones.
See which Pinterest Ads publishers and placements send real buyers vs. bots.
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