AdsCompass tracking tokens & macros
Every AdsCompass tracking macro, and the ValidVisit URL parameter it maps to. Append these to your landing-page URL so each click is attributed to the right campaign, ad, creative and publisher — and judged Valid or Invalid, with its evidence.
Cross-check any macro against the network’s official documentation. AdsCompass official docs →
AdsCompass macro → ValidVisit param
| Token | AdsCompass macro | ValidVisit param | Example |
|---|---|---|---|
| Click ID *click | [click_id] | vv_click_id | abc123xyz |
| Campaign IDcampaign | [camp_id] | vv_campaign_id | 123456 |
| Site IDpublisher | [site_id] | vv_publisher_id | pub_42 |
| Ad (Creative) IDcreative | [ad_id] | vv_creative_id | 987 |
- AdsCompass macro
[click_id]- ValidVisit param
vv_click_id- Example
- abc123xyz
- AdsCompass macro
[camp_id]- ValidVisit param
vv_campaign_id- Example
- 123456
- AdsCompass macro
[site_id]- ValidVisit param
vv_publisher_id- Example
- pub_42
- AdsCompass macro
[ad_id]- ValidVisit param
vv_creative_id- Example
- 987
* required for AdsCompass attribution.
Ready-to-use AdsCompass tracking URL
https://yoursite.com/landing?utm_source=adscompass&utm_medium=push&vv_click_id=[click_id]&vv_campaign_id=[camp_id]&vv_publisher_id=[site_id]&vv_creative_id=[ad_id]Append these params to your landing-page URL — AdsCompass fills the macros at click time, so every visit arrives attributed and ready to judge. No funnel hop.
See which AdsCompass sources send bots.
- Every visit judged Valid or Invalid, worst source first.
- Attributed through the AdsCompass tokens above, down to the placement.
- Works beside your tracker, with nothing added to the click path.
What AdsCompass tokens let you break bots down by
- Site ID
Carries a per-click id, stored with each visit so a verdict traces back to the click.
- IP exclusiondocumented
- Device targetingdocumented
- OS targetingdocumented
- Browser targetingdocumented
- Connection typedocumented
- Languagedocumented
Tokens last verified against AdsCompass’s docs on 2026-07-11.
The buyer takes the bad Source IDs surfaced by their tracker (AdsCompass passes [site_id]/[ad_id]-style macros to trackers) and adds them to the campaign’s Source ID blacklist optimization list, or moves good ones to a whitelist campaign at a higher bid.
AdsCompass tracking token FAQs
What are AdsCompass tracking tokens?+
AdsCompass tracking tokens are macros the network fills in automatically at click time — like a click ID or publisher ID — that you append as URL parameters on your landing-page link. ValidVisit reads the resolved values to attribute and judge each visit.
Do I need a funnel hop to use these macros?+
No. These are plain URL parameters appended to your destination URL. AdsCompass substitutes the real values at click time, so there’s no funnel hop, link rewrite, or extra script required.
Where do I add these macros in AdsCompass?+
Add them to your campaign’s destination or tracking URL in AdsCompass’s own dashboard. Once clicks arrive with the macros populated, ValidVisit attributes and judges each visit automatically.
Tracking tokens for other push networks
Judge every AdsCompass visit — and find the fake ones.
See which AdsCompass publishers and placements send real buyers vs. bots.
Join the waitlist with just your email · 7-day trial at launch
One script · no cookies · no device IDs · raw IP never stored