All networks
Criteo tracking tokens & macros
The Criteo tracking macros and the ValidVisit URL parameter each maps to. Append these to your landing page URL so every click is attributed to the right campaign, ad, creative and publisher — and scored for traffic quality.
Cross-check any macro against the network's official documentation. Criteo official docs
| Token | Criteo macro | ValidVisit param | Example |
|---|---|---|---|
| Campaign ID *campaign | {{criteo_campaign_id}} | vv_campaign_id | 123456 |
| Publisher Domainpublisher | {{domain}} | vv_publisher_id | pub_42 |
| Slot Widthplacement | {{width}} | vv_placement_id | plc_7 |
| Ad IDad | {{adid}} | vv_ad_id | 456789 |
| Creative Typecreative | {{creative_type}} | vv_creative_id | 987 |
Campaign ID *campaign
- Criteo macro
{{criteo_campaign_id}}- ValidVisit param
vv_campaign_id- Example
- 123456
Publisher Domainpublisher
- Criteo macro
{{domain}}- ValidVisit param
vv_publisher_id- Example
- pub_42
Slot Widthplacement
- Criteo macro
{{width}}- ValidVisit param
vv_placement_id- Example
- plc_7
Ad IDad
- Criteo macro
{{adid}}- ValidVisit param
vv_ad_id- Example
- 456789
Creative Typecreative
- Criteo macro
{{creative_type}}- ValidVisit param
vv_creative_id- Example
- 987
* required for Criteo attribution.
Ready-to-use tracking URL
https://yoursite.com/landing?utm_source=criteo&utm_medium=banner&vv_campaign_id={{criteo_campaign_id}}&vv_publisher_id={{domain}}&vv_placement_id={{width}}&vv_ad_id={{adid}}&vv_creative_id={{creative_type}}Found a bad publisher domain? Exclude it in Criteo
The buyer pastes the bad domains/app-bundle IDs (one per line, no http/https) or uploads a .txt/.csv blocklist (up to 100,000 domains per upload, 255 chars/entry) and applies it to the ad set/line item; it takes effect within ~1 hour.
Commerce Growth: ad set > Refine your targeting > Placement Targeting (allow/deny websites & apps, plus a Supply Vendors toggle). Commerce Max: Shared Library > Domain/App Lists to build the list, then line item > Target
arbitrage-pub-447118
display-zone-7741
verified-partner-2b86
Track Criteo clicks — and catch the fake ones.
See which Criteo publishers and placements send real, converting traffic vs. bots.
Free trial at launch · just your email
One script · raw IP never stored · GDPR legitimate-interest basis