Paid traffic, told the truth about.
ValidVisit is invalid-traffic detection for paid media. One lightweight script scores every paid visit 0–100 across 100+ data points and pins it to the campaign, source, publisher and placement that sent it — so the traffic that was never real stops hiding inside your averages.
We build it as an independent product with one conviction: you shouldn’t have to surveil your visitors to catch the bots among them.
Built by buyers, not by a black box
ValidVisit comes from the buy side. We’ve spent more than twenty years in ad operations, affiliate marketing and media buying — planning the campaigns, buying the traffic, and answering for the results when the numbers didn’t add up.
Twenty years teaches you one thing the hard way: nobody who sells you clicks is in a hurry to tell you which ones were never real. We’ve stared at sources that “perform” on paper and never pay back. We’ve argued quality with networks armed with nothing but a gut feeling and a spreadsheet. We’ve watched budgets quietly leak into zones and placements no human ever saw.
So we built the referee we always wanted on our side of the table: independent of every network, scoring every visit the moment it lands, and showing the evidence — so the argument about traffic quality finally has numbers in it.
What we hold ourselves to
- Evidence, not a black box
Every verdict in the dashboard names the checks that moved it. You act on evidence you can show a network or a client — never on an unexplained flag.
- Privacy is not the price of detection
Most fraud tools fingerprint every visitor and keep raw IPs. We refuse both: addresses are one-way hashed on arrival, and detection is built from scored signals — the paper trail is for the fraud, never for the humans.
- Honest to what ships
We detect, score, flag and attribute — and hand you postbacks and export-ready lists. Anything still on the roadmap is labeled roadmap. No pretend features.
- The channels others skip
Native, push and pop are where invalid traffic concentrates and where most tools go thin. We score down to the publisher, zone and placement you actually buy.
Where we are
ValidVisit is in early access. The scoring pipeline, the source-level reports and the postbacks are live; the waitlist is how you get in first — and how you reach us (contact).
The details that back these claims: security overview · privacy policy · how detection works