Bot traffic detection for agencies

Agencies sit between the ad networks and the client, and both sides create pressure:

• Many accounts, many networks. Google, Meta, native, push and more across a portfolio, and bot traffic looks different on each, so no single platform’s view covers the book.
• You have to defend the spend. A client with flat conversions wants to know why, and platform-reported metrics are the thing they already distrust.
• Retention runs on transparency. The agency that shows where the waste is before the client asks has a better renewal conversation than the one explaining it afterwards.

Each client site gets its own lightweight script and its own isolated site in ValidVisit. Visits are judged Valid or Invalid and attributed across every network the client runs, using each network’s own tracking tokens (per-network token directory), so bot traffic is pinned to the publisher, placement, campaign or zone that sent it.

Because the verdict is independent of the ad platforms, the numbers you show a client aren’t the platform marking its own homework. And because ValidVisit never writes to ad accounts, a client’s campaigns change only when you change them: no automated changes you have to explain later.

Clients don’t want a model; they want to know what they paid for. Keep the monthly story simple:

1. The share of paid visits that were Valid and Invalid, per network.
2. The sources driving the Invalid share, worst-first, from the Cut list export.
3. What you did about it: the placements you excluded, the budget you moved, the credit you requested where the network offers one (refunds by network).
4. Next month’s read on the same sources, so the client sees the change for themselves rather than taking your word for it.

Every verdict comes with evidence in your dashboard, so when a client or a network rep asks why a source was cut, you have more than a hunch.

Plans are billed on visits judged, not on the client’s ad spend, so a client raising budget doesn’t raise your bill by itself. See pricing.

Clients reading their first traffic-quality report will meet terms like IVT, sub-source and zone. The glossary is a good page to send them.