PopAds tracking tokens & macros
Every PopAds tracking macro, and the ValidVisit URL parameter it maps to. Append these to your landing-page URL so each click is attributed to the right campaign, ad, creative and publisher — and judged Valid or Invalid, with its evidence.
Cross-check any macro against the network’s official documentation. PopAds official docs →
PopAds macro → ValidVisit param
| Token | PopAds macro | ValidVisit param | Example |
|---|---|---|---|
| Campaign ID *campaign | [CAMPAIGNID] | vv_campaign_id | 1048213 |
| Impression ID (Click ID / External ID) *click | [IMPRESSIONID] | vv_click_id | a1b2c3d4e5f6a7b8c9d0e1f2a3b4c5d6 |
| Campaign Namecampaign | [CAMPAIGNNAME] | vv_campaign_name | US-Mobile-Sweeps |
| Website IDpublisher | [WEBSITEID] | vv_publisher_id | 385204 |
| Category IDplacement | [CATEGORYID] | vv_placement_id | 17 |
| Keywordkeyword | [KEYWORD] | vv_keyword | download |
- PopAds macro
[CAMPAIGNID]- ValidVisit param
vv_campaign_id- Example
- 1048213
- PopAds macro
[IMPRESSIONID]- ValidVisit param
vv_click_id- Example
- a1b2c3d4e5f6a7b8c9d0e1f2a3b4c5d6
- PopAds macro
[CAMPAIGNNAME]- ValidVisit param
vv_campaign_name- Example
- US-Mobile-Sweeps
- PopAds macro
[WEBSITEID]- ValidVisit param
vv_publisher_id- Example
- 385204
- PopAds macro
[CATEGORYID]- ValidVisit param
vv_placement_id- Example
- 17
- PopAds macro
[KEYWORD]- ValidVisit param
vv_keyword- Example
- download
* required for PopAds attribution.
Ready-to-use PopAds tracking URL
https://yoursite.com/landing?utm_source=popads&utm_medium=pop&vv_campaign_id=[CAMPAIGNID]&vv_click_id=[IMPRESSIONID]&vv_campaign_name=[CAMPAIGNNAME]&vv_publisher_id=[WEBSITEID]&vv_placement_id=[CATEGORYID]&vv_keyword=[KEYWORD]Append these params to your landing-page URL — PopAds fills the macros at click time, so every visit arrives attributed and ready to judge. No funnel hop.
See which PopAds sources send bots.
- Every visit judged Valid or Invalid, worst source first.
- Attributed through the PopAds tokens above, down to the placement.
- Works beside your tracker, with nothing added to the click path.
What PopAds tokens let you break bots down by
- Website ID — ID of the publisher website/source that triggered the popunder.
- Category ID — ID of the category of the traffic-source website (used to segment/target placements).
Carries a per-click id, stored with each visit so a verdict traces back to the click.
- IP exclusiondocumented
- Device targetingdocumented
- OS targetingdocumented
- Browser targetingdocumented
- Connection typedocumented
- Languagedocumented
Tokens last verified against PopAds’s docs on 2026-06-24.
The buyer pastes the bad PopAds website IDs (one per line) into the campaign’s Website Targeting box in Exclude mode, or saves them as a pre-defined Website Targeting list and attaches it to campaigns.
PopAds tracking token FAQs
What are PopAds tracking tokens?+
PopAds tracking tokens are macros the network fills in automatically at click time — like a click ID or publisher ID — that you append as URL parameters on your landing-page link. ValidVisit reads the resolved values to attribute and judge each visit.
Do I need a funnel hop to use these macros?+
No. These are plain URL parameters appended to your destination URL. PopAds substitutes the real values at click time, so there’s no funnel hop, link rewrite, or extra script required.
Where do I add these macros in PopAds?+
Add them to your campaign’s destination or tracking URL in PopAds’s own dashboard. Once clicks arrive with the macros populated, ValidVisit attributes and judges each visit automatically.
Tracking tokens for other pop / pop-under networks
Judge every PopAds visit — and find the fake ones.
See which PopAds publishers and placements send real buyers vs. bots.
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