PopAds tracking tokens & macros

The PopAds tracking macros and the ValidVisit URL parameter each maps to. Append these to your landing page URL so every click is attributed to the right campaign, ad, creative and publisher — and scored for traffic quality.

Community-sourcedConfirm these macros against the official docs before relying on them. PopAds official docs

Token	PopAds macro	ValidVisit param	Example
Campaign ID *campaign	`[CAMPAIGNID]`	`vv_campaign_id`	1048213
Impression ID (Click ID / External ID) *click	`[IMPRESSIONID]`	`vv_click_id`	a1b2c3d4e5f6a7b8c9d0e1f2a3b4c5d6
Campaign Namecampaign	`[CAMPAIGNNAME]`	`vv_campaign_name`	US-Mobile-Sweeps
Website IDpublisher	`[WEBSITEID]`	`vv_publisher_id`	385204
Category IDplacement	`[CATEGORYID]`	`vv_placement_id`	17
Keywordkeyword	`[KEYWORD]`	`vv_keyword`	download

Campaign ID *campaign

PopAds macro: [CAMPAIGNID]
ValidVisit param: vv_campaign_id
Example: 1048213

Impression ID (Click ID / External ID) *click

PopAds macro: [IMPRESSIONID]
ValidVisit param: vv_click_id
Example: a1b2c3d4e5f6a7b8c9d0e1f2a3b4c5d6

Campaign Namecampaign

PopAds macro: [CAMPAIGNNAME]
ValidVisit param: vv_campaign_name
Example: US-Mobile-Sweeps

Website IDpublisher

PopAds macro: [WEBSITEID]
ValidVisit param: vv_publisher_id
Example: 385204

Category IDplacement

PopAds macro: [CATEGORYID]
ValidVisit param: vv_placement_id
Example: 17

Keywordkeyword

PopAds macro: [KEYWORD]
ValidVisit param: vv_keyword
Example: download

* required for PopAds attribution.

Ready-to-use tracking URL

https://yoursite.com/landing?utm_source=popads&utm_medium=pop&vv_campaign_id=[CAMPAIGNID]&vv_click_id=[IMPRESSIONID]&vv_campaign_name=[CAMPAIGNNAME]&vv_publisher_id=[WEBSITEID]&vv_placement_id=[CATEGORYID]&vv_keyword=[KEYWORD]

Found a bad website? Exclude it in PopAds

ValidVisit names the bad website/feed; paste it into PopAds' Blocked Websites field.

campaign → Blocked Websites

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