TrafficShop tracking tokens & macros
Every TrafficShop tracking macro, and the ValidVisit URL parameter it maps to. Append these to your landing-page URL so each click is attributed to the right campaign, ad, creative and publisher — and scored 0–100 for traffic quality.
Cross-check any macro against the network’s official documentation.
TrafficShop macro → ValidVisit param
| Token | TrafficShop macro | ValidVisit param | Example |
|---|---|---|---|
| Click ID *click | [click_id] | vv_click_id | abc123xyz |
| Campaign IDcampaign | [camp_id] | vv_campaign_id | 123456 |
| Site IDpublisher | [site_id] | vv_publisher_id | pub_42 |
| Ad IDad | [ad_id] | vv_ad_id | 456789 |
- TrafficShop macro
[click_id]- ValidVisit param
vv_click_id- Example
- abc123xyz
- TrafficShop macro
[camp_id]- ValidVisit param
vv_campaign_id- Example
- 123456
- TrafficShop macro
[site_id]- ValidVisit param
vv_publisher_id- Example
- pub_42
- TrafficShop macro
[ad_id]- ValidVisit param
vv_ad_id- Example
- 456789
* required for TrafficShop attribution.
Ready-to-use TrafficShop tracking URL
https://yoursite.com/landing?utm_source=trafficshop&utm_medium=pop&vv_click_id=[click_id]&vv_campaign_id=[camp_id]&vv_publisher_id=[site_id]&vv_ad_id=[ad_id]Append these params to your landing-page URL — TrafficShop fills the macros at click time, so every visit arrives attributed and ready to score. No funnel hop.
Pull {site_id}/{domain} from S2S/tracker stats, then remove those domains from the campaign’s domain targeting (or feed them to the account manager / auto-blacklister) so the campaign stops buying from those publisher sites.
TrafficShop tracking token FAQs
What are TrafficShop tracking tokens?+
TrafficShop tracking tokens are macros the network fills in automatically at click time — like a click ID or publisher ID — that you append as URL parameters on your landing-page link. ValidVisit reads the resolved values to attribute and score each visit.
Do I need a funnel hop to use these macros?+
No. These are plain URL parameters appended to your destination URL. TrafficShop substitutes the real values at click time, so there’s no funnel hop, link rewrite, or extra script required.
Where do I add these macros in TrafficShop?+
Add them to your campaign’s destination or tracking URL in TrafficShop’s own dashboard. Once clicks arrive with the macros populated, ValidVisit attributes and scores each visit automatically.
Score every TrafficShop click — and find the fake ones.
See which TrafficShop publishers and placements send real buyers vs. bots.
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