TrafficShop tracking tokens & macros
Every TrafficShop tracking macro, and the ValidVisit URL parameter it maps to. Append these to your landing-page URL so each click is attributed to the right campaign, ad, creative and publisher — and judged Valid or Invalid, with its evidence.
Cross-check any macro against the network’s official documentation.
TrafficShop macro → ValidVisit param
| Token | TrafficShop macro | ValidVisit param | Example |
|---|---|---|---|
| Click ID *click | [click_id] | vv_click_id | abc123xyz |
| Campaign IDcampaign | [camp_id] | vv_campaign_id | 123456 |
| Site IDpublisher | [site_id] | vv_publisher_id | pub_42 |
| Ad IDad | [ad_id] | vv_ad_id | 456789 |
- TrafficShop macro
[click_id]- ValidVisit param
vv_click_id- Example
- abc123xyz
- TrafficShop macro
[camp_id]- ValidVisit param
vv_campaign_id- Example
- 123456
- TrafficShop macro
[site_id]- ValidVisit param
vv_publisher_id- Example
- pub_42
- TrafficShop macro
[ad_id]- ValidVisit param
vv_ad_id- Example
- 456789
* required for TrafficShop attribution.
Ready-to-use TrafficShop tracking URL
https://yoursite.com/landing?utm_source=trafficshop&utm_medium=pop&vv_click_id=[click_id]&vv_campaign_id=[camp_id]&vv_publisher_id=[site_id]&vv_ad_id=[ad_id]Append these params to your landing-page URL — TrafficShop fills the macros at click time, so every visit arrives attributed and ready to judge. No funnel hop.
See which TrafficShop sources send bots.
- Every visit judged Valid or Invalid, worst source first.
- Attributed through the TrafficShop tokens above, down to the placement.
- Works beside your tracker, with nothing added to the click path.
What TrafficShop tokens let you break bots down by
- Site ID
Carries a per-click id, stored with each visit so a verdict traces back to the click.
- IP exclusiondocumented
- Device targetingdocumented
- OS targetingdocumented
- Browser targetingdocumented
- Connection typedocumented
- Languagedocumented
Tokens last verified against TrafficShop’s docs on 2026-07-11.
Pull {site_id}/{domain} from S2S/tracker stats, then remove those domains from the campaign’s domain targeting (or feed them to the account manager / auto-blacklister) so the campaign stops buying from those publisher sites.
TrafficShop tracking token FAQs
What are TrafficShop tracking tokens?+
TrafficShop tracking tokens are macros the network fills in automatically at click time — like a click ID or publisher ID — that you append as URL parameters on your landing-page link. ValidVisit reads the resolved values to attribute and judge each visit.
Do I need a funnel hop to use these macros?+
No. These are plain URL parameters appended to your destination URL. TrafficShop substitutes the real values at click time, so there’s no funnel hop, link rewrite, or extra script required.
Where do I add these macros in TrafficShop?+
Add them to your campaign’s destination or tracking URL in TrafficShop’s own dashboard. Once clicks arrive with the macros populated, ValidVisit attributes and judges each visit automatically.
Tracking tokens for other pop / pop-under networks
Judge every TrafficShop visit — and find the fake ones.
See which TrafficShop publishers and placements send real buyers vs. bots.
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