Averages hide the leak. Move the sliders and see how many of your monthly clicks were likely never real, then trace them to the source in the console.
clicks a month were probably never real, out of 250,000.
add your CPC below to see what they cost
benchmarks put it above 10%
stays in your browser
An estimate from your numbers, not a measurement. Your real figure comes from your own traffic, judged visit by visit and rolled up per source. Why your own rate is the only benchmark that matters →
— industry benchmarks put invalid traffic above 10% of paid clicks · see the benchmarks
One script on your landing pages, every visit judged Valid or Invalid and pinned to the source that sent it.
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One script · no cookies · no device IDs · raw IP never stored