ActiveRevenue tracking tokens & macros
Every ActiveRevenue tracking macro, and the ValidVisit URL parameter it maps to. Append these to your landing-page URL so each click is attributed to the right campaign, ad, creative and publisher — and judged Valid or Invalid, with its evidence.
Cross-check any macro against the network’s official documentation.
ActiveRevenue macro → ValidVisit param
| Token | ActiveRevenue macro | ValidVisit param | Example |
|---|---|---|---|
| Unique Click ID *click | {conversion} | vv_click_id | abc123xyz |
| Campaign IDcampaign | {campaign} | vv_campaign_id | 123456 |
| Source Sub IDpublisher | {source_subid} | vv_publisher_id | pub_42 |
| Banner/Creative IDcreative | {banner} | vv_creative_id | 987 |
| Keywordkeyword | {keyword} | vv_keyword | running shoes |
- ActiveRevenue macro
{conversion}- ValidVisit param
vv_click_id- Example
- abc123xyz
- ActiveRevenue macro
{campaign}- ValidVisit param
vv_campaign_id- Example
- 123456
- ActiveRevenue macro
{source_subid}- ValidVisit param
vv_publisher_id- Example
- pub_42
- ActiveRevenue macro
{banner}- ValidVisit param
vv_creative_id- Example
- 987
- ActiveRevenue macro
{keyword}- ValidVisit param
vv_keyword- Example
- running shoes
* required for ActiveRevenue attribution.
Ready-to-use ActiveRevenue tracking URL
https://yoursite.com/landing?utm_source=activerevenue&utm_medium=pop&vv_click_id={conversion}&vv_campaign_id={campaign}&vv_publisher_id={source_subid}&vv_creative_id={banner}&vv_keyword={keyword}Append these params to your landing-page URL — ActiveRevenue fills the macros at click time, so every visit arrives attributed and ready to judge. No funnel hop.
See which ActiveRevenue sources send bots.
- Every visit judged Valid or Invalid, worst source first.
- Attributed through the ActiveRevenue tokens above, down to the placement.
- Works beside your tracker, with nothing added to the click path.
What ActiveRevenue tokens let you break bots down by
- Source Sub ID
Carries a per-click id, stored with each visit so a verdict traces back to the click.
- IP exclusiondocumented
- Device targetingdocumented
- OS targetingdocumented
- Browser targetingdocumented
- Connection typedocumented
Tokens last verified against ActiveRevenue’s docs on 2026-07-11.
The buyer pastes bad source IDs into the campaign’s Micro Targeting sources field set to Blacklist mode — sub-source IDs formatted with a leading dot (e.g. ".12456" for {source_subid}) and publisher feed IDs ({pubfeed}/{source}) as-is — or lets the CPA-goal Auto Blacklist add underperformers automatically.
ActiveRevenue tracking token FAQs
What are ActiveRevenue tracking tokens?+
ActiveRevenue tracking tokens are macros the network fills in automatically at click time — like a click ID or publisher ID — that you append as URL parameters on your landing-page link. ValidVisit reads the resolved values to attribute and judge each visit.
Do I need a funnel hop to use these macros?+
No. These are plain URL parameters appended to your destination URL. ActiveRevenue substitutes the real values at click time, so there’s no funnel hop, link rewrite, or extra script required.
Where do I add these macros in ActiveRevenue?+
Add them to your campaign’s destination or tracking URL in ActiveRevenue’s own dashboard. Once clicks arrive with the macros populated, ValidVisit attributes and judges each visit automatically.
Tracking tokens for other pop / pop-under networks
Judge every ActiveRevenue visit — and find the fake ones.
See which ActiveRevenue publishers and placements send real buyers vs. bots.
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