ActiveRevenue tracking tokens & macros
The ActiveRevenue tracking macros and the ValidVisit URL parameter each maps to. Append these to your landing page URL so every click is attributed to the right campaign, ad, creative and publisher — and scored for traffic quality.
| Token | ActiveRevenue macro | ValidVisit param | Example |
|---|---|---|---|
| Unique Click ID *click | {conversion} | vv_click_id | abc123xyz |
| Campaign IDcampaign | {campaign} | vv_campaign_id | 123456 |
| Source Sub IDpublisher | {source_subid} | vv_publisher_id | pub_42 |
| Banner/Creative IDcreative | {banner} | vv_creative_id | 987 |
| Keywordkeyword | {keyword} | vv_keyword | running shoes |
- ActiveRevenue macro
{conversion}- ValidVisit param
vv_click_id- Example
- abc123xyz
- ActiveRevenue macro
{campaign}- ValidVisit param
vv_campaign_id- Example
- 123456
- ActiveRevenue macro
{source_subid}- ValidVisit param
vv_publisher_id- Example
- pub_42
- ActiveRevenue macro
{banner}- ValidVisit param
vv_creative_id- Example
- 987
- ActiveRevenue macro
{keyword}- ValidVisit param
vv_keyword- Example
- running shoes
* required for ActiveRevenue attribution.
https://yoursite.com/landing?utm_source=activerevenue&utm_medium=pop&vv_click_id={conversion}&vv_campaign_id={campaign}&vv_publisher_id={source_subid}&vv_creative_id={banner}&vv_keyword={keyword}The buyer pastes bad source IDs into the campaign's Micro Targeting sources field set to Blacklist mode — sub-source IDs formatted with a leading dot (e.g. ".12456" for {source_subid}) and publisher feed IDs ({pubfeed}/{source}) as-is — or lets the CPA-goal Auto Blacklist add underperformers automatically.
Track ActiveRevenue clicks — and catch the fake ones.
See which ActiveRevenue publishers and placements send real, converting traffic vs. bots.
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