One script. ValidVisit weighs every visit against 100+ data points, scores it 0–100, and attributes it to the source, campaign and publisher that sent it. This page is the honest spec: what we detect, what we report, and what we deliberately don’t claim to do.
Every visit that lands from your paid campaigns is weighed against 100+ independent data points and reduced to a single 0–100 quality score — clean, suspicious, or invalid. Not a black-box fraud flag: a number you can sort, threshold, and export.
A bad count is useless until it has an address. Scores roll up per source, campaign, publisher, placement and zone — worst first — through each network's own tracking tokens. The argument you take to a network becomes "this placement, this volume," not "something feels off."
We don't block traffic, we don't auto-exclude inside ad platforms, and we don't file credit claims for you. We produce the evidence those actions need — exclusion stays in your hands, and platform automation joins the product when it ships, not before.
The same 0–100 score on every source, worst first — down to the placement you buy.
The detection model is proprietary by design — publish the tests and the tests stop working. What you get is the verdict, the score, and the evidence behind each one.
Every visit is weighed against more than a hundred independent data points and reduced to a single, sortable 0–100 quality score.
Each data point is combined rather than checked in isolation, so a genuine human almost never trips enough of them to be flagged — and bots that beat one rarely beat the rest.
The detection model is ours and stays that way. What you get is a clear verdict on every visit — not a single brittle rule you can game, and not an unexplained number you can't act on.
Every verdict maps to the campaign, publisher and placement that sent the click — so you know exactly which source to cut.
By symptom, not by check name — the categories of invalid traffic a 0–100 verdict separates from your customers.
One script, every visit scored 0–100 and attributed to the source that sent it.
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One script · raw IP never stored · GDPR legitimate-interest basis