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ROIads tracking tokens & macros
The ROIads tracking macros and the ValidVisit URL parameter each maps to. Append these to your landing page URL so every click is attributed to the right campaign, ad, creative and publisher — and scored for traffic quality.
Cross-check any macro against the network's official documentation. ROIads official docs
| Token | ROIads macro | ValidVisit param | Example |
|---|---|---|---|
| Click ID *click | {click_id} | vv_click_id | abc123xyz |
| Campaign IDcampaign | {campaign_id} | vv_campaign_id | 123456 |
| Campaign Namecampaign | {campaign_name} | vv_campaign_name | 123456 |
| Publisher IDpublisher | {publisher_id} | vv_publisher_id | pub_42 |
| Site IDplacement | {site_id} | vv_placement_id | plc_7 |
| Creative IDcreative | {creative_id} | vv_creative_id | 987 |
Click ID *click
- ROIads macro
{click_id}- ValidVisit param
vv_click_id- Example
- abc123xyz
Campaign IDcampaign
- ROIads macro
{campaign_id}- ValidVisit param
vv_campaign_id- Example
- 123456
Campaign Namecampaign
- ROIads macro
{campaign_name}- ValidVisit param
vv_campaign_name- Example
- 123456
Publisher IDpublisher
- ROIads macro
{publisher_id}- ValidVisit param
vv_publisher_id- Example
- pub_42
Site IDplacement
- ROIads macro
{site_id}- ValidVisit param
vv_placement_id- Example
- plc_7
Creative IDcreative
- ROIads macro
{creative_id}- ValidVisit param
vv_creative_id- Example
- 987
* required for ROIads attribution.
Ready-to-use tracking URL
https://yoursite.com/landing?utm_source=roiads&utm_medium=push&vv_click_id={click_id}&vv_campaign_id={campaign_id}&vv_campaign_name={campaign_name}&vv_publisher_id={publisher_id}&vv_placement_id={site_id}&vv_creative_id={creative_id}Found a bad source? Exclude it in ROIads
The buyer pastes the bad source IDs into the campaign's Sources Blacklist field in Advanced Settings (or restricts delivery to a whitelist of good ones), optionally using per-source micro bidding to down-bid instead of fully cutting a source.
Campaign settings > Advanced Settings, unlocked in campaign edit mode after the campaign is created (docs: "Sources Whitelist/Blacklist: Control which sources can or cannot show your ads"); the Campaigns section of the a
arbitrage-pub-447118
display-zone-7741
verified-partner-2b86
Track ROIads clicks — and catch the fake ones.
See which ROIads publishers and placements send real, converting traffic vs. bots.
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One script · raw IP never stored · GDPR legitimate-interest basis