ROIads tracking tokens & macros
Every ROIads tracking macro, and the ValidVisit URL parameter it maps to. Append these to your landing-page URL so each click is attributed to the right campaign, ad, creative and publisher — and judged Valid or Invalid, with its evidence.
Cross-check any macro against the network’s official documentation. ROIads official docs →
ROIads macro → ValidVisit param
| Token | ROIads macro | ValidVisit param | Example |
|---|---|---|---|
| Click ID *click | {click_id} | vv_click_id | abc123xyz |
| Campaign IDcampaign | {campaign_id} | vv_campaign_id | 123456 |
| Campaign Namecampaign | {campaign_name} | vv_campaign_name | 123456 |
| Publisher IDpublisher | {publisher_id} | vv_publisher_id | pub_42 |
| Site IDplacement | {site_id} | vv_placement_id | plc_7 |
| Creative IDcreative | {creative_id} | vv_creative_id | 987 |
- ROIads macro
{click_id}- ValidVisit param
vv_click_id- Example
- abc123xyz
- ROIads macro
{campaign_id}- ValidVisit param
vv_campaign_id- Example
- 123456
- ROIads macro
{campaign_name}- ValidVisit param
vv_campaign_name- Example
- 123456
- ROIads macro
{publisher_id}- ValidVisit param
vv_publisher_id- Example
- pub_42
- ROIads macro
{site_id}- ValidVisit param
vv_placement_id- Example
- plc_7
- ROIads macro
{creative_id}- ValidVisit param
vv_creative_id- Example
- 987
* required for ROIads attribution.
Ready-to-use ROIads tracking URL
https://yoursite.com/landing?utm_source=roiads&utm_medium=push&vv_click_id={click_id}&vv_campaign_id={campaign_id}&vv_campaign_name={campaign_name}&vv_publisher_id={publisher_id}&vv_placement_id={site_id}&vv_creative_id={creative_id}Append these params to your landing-page URL — ROIads fills the macros at click time, so every visit arrives attributed and ready to judge. No funnel hop.
See which ROIads sources send bots.
- Every visit judged Valid or Invalid, worst source first.
- Attributed through the ROIads tokens above, down to the placement.
- Works beside your tracker, with nothing added to the click path.
What ROIads tokens let you break bots down by
- Publisher ID
- Site ID
Carries a per-click id, stored with each visit so a verdict traces back to the click.
- IP exclusiondocumented
- Device targetingdocumented
- OS targetingdocumented
- Browser targetingdocumented
- Connection typedocumented
- Languagedocumented
Tokens last verified against ROIads’s docs on 2026-07-11.
The buyer pastes the bad source IDs into the campaign’s Sources Blacklist field in Advanced Settings (or restricts delivery to a whitelist of good ones), optionally using per-source micro bidding to down-bid instead of fully cutting a source.
ROIads tracking token FAQs
What are ROIads tracking tokens?+
ROIads tracking tokens are macros the network fills in automatically at click time — like a click ID or publisher ID — that you append as URL parameters on your landing-page link. ValidVisit reads the resolved values to attribute and judge each visit.
Do I need a funnel hop to use these macros?+
No. These are plain URL parameters appended to your destination URL. ROIads substitutes the real values at click time, so there’s no funnel hop, link rewrite, or extra script required.
Where do I add these macros in ROIads?+
Add them to your campaign’s destination or tracking URL in ROIads’s own dashboard. Once clicks arrive with the macros populated, ValidVisit attributes and judges each visit automatically.
Tracking tokens for other push networks
Judge every ROIads visit — and find the fake ones.
See which ROIads publishers and placements send real buyers vs. bots.
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