TrafficHunt tracking tokens & macros
A fully-tagged TrafficHunt destination URL looks something like yoursite.com/landing?txn=[txn_id]&camp=[camp_id]&site=[site_id]&space=[adspace]&ad=[ad_id]&banner=[banner], six tokens covering the transaction, campaign, publisher site, placement, ad, and creative. That's a richer set than most networks in this category offer, and each token maps to something ValidVisit can use: append them and every visit across TrafficHunt's pop, push, banner, and native inventory gets attributed down to the specific site and ad space that produced it, then scored 0-100.
Cross-check any macro against the network’s official documentation. TrafficHunt official docs →
[txn_id] is the required token, TrafficHunt's transaction identifier, functionally the click id, and it's what lets ValidVisit tie a visit back to this network at all. From there, [site_id] names the publisher, but [adspace] goes a step further and identifies the specific placement on that site, which matters because a single publisher can run more than one ad space across different formats with very different results. [ad_id] and [banner] both describe the creative side, [ad_id] as an identifier and [banner] as the actual creative name, useful when you're comparing performance across a handful of banners running on the same space. [camp_id] just groups everything under the right campaign for reporting. All six are populated automatically by TrafficHunt at click time, so the URL above works exactly as written once it's live.
With six tokens available, the natural instinct is to track everything, but [adspace] is usually the one worth building your reporting around, it's finer-grained than the site alone and captures the fact that TrafficHunt spans pop, push, banner, and native inventory where one placement on a site can behave completely differently from another on the same domain. [banner] is worth layering in once a space's score looks weak, so you can tell whether the problem is the placement itself or just one underperforming creative running on it. None of this changes anything inside TrafficHunt by itself, ValidVisit's job ends at attributing and scoring the visit, the follow-through, pausing an ad space or swapping out a banner, happens in your TrafficHunt account.
TrafficHunt macro → ValidVisit param
| Token | TrafficHunt macro | ValidVisit param | Example |
|---|---|---|---|
| Transaction/Click ID *click | [txn_id] | vv_click_id | abc123xyz |
| Campaign IDcampaign | [camp_id] | vv_campaign_id | 123456 |
| Site IDpublisher | [site_id] | vv_publisher_id | pub_42 |
| Ad Spaceplacement | [adspace] | vv_placement_id | plc_7 |
| Ad IDad | [ad_id] | vv_ad_id | 456789 |
| Banner (creative name)creative | [banner] | vv_creative_id | 987 |
- TrafficHunt macro
[txn_id]- ValidVisit param
vv_click_id- Example
- abc123xyz
- TrafficHunt macro
[camp_id]- ValidVisit param
vv_campaign_id- Example
- 123456
- TrafficHunt macro
[site_id]- ValidVisit param
vv_publisher_id- Example
- pub_42
- TrafficHunt macro
[adspace]- ValidVisit param
vv_placement_id- Example
- plc_7
- TrafficHunt macro
[ad_id]- ValidVisit param
vv_ad_id- Example
- 456789
- TrafficHunt macro
[banner]- ValidVisit param
vv_creative_id- Example
- 987
* required for TrafficHunt attribution.
Ready-to-use TrafficHunt tracking URL
https://yoursite.com/landing?utm_source=traffichunt&utm_medium=pop&vv_click_id=[txn_id]&vv_campaign_id=[camp_id]&vv_publisher_id=[site_id]&vv_placement_id=[adspace]&vv_ad_id=[ad_id]&vv_creative_id=[banner]Append these params to your landing-page URL — TrafficHunt fills the macros at click time, so every visit arrives attributed and ready to score. No funnel hop.
The buyer collects bad [adspace] IDs from their tracker/conversion reports and adds them to the campaign’s blacklist (or whitelists only proven ones / sets per-source custom bids), optionally letting the CPA Optimizer auto-stop Adspaces that fail a test budget.
TrafficHunt tracking token FAQs
What does a fully-tagged TrafficHunt URL actually look like?+
Something like yoursite.com/landing?txn=[txn_id]&camp=[camp_id]&site=[site_id]&space=[adspace]&ad=[ad_id]&banner=[banner]. All six tokens are optional except [txn_id], but including the rest gives ValidVisit far more detail to attribute and score against.
What's the difference between [site_id] and [adspace]?+
[site_id] names the publisher, while [adspace] identifies the specific placement on that site. A publisher can run several ad spaces across different formats, so [adspace] is the finer, more useful unit for scoring.
Can I isolate a specific creative's performance?+
Yes, using [banner] alongside [ad_id]. [banner] carries the creative's name, so once a space's score looks weak you can check whether one particular banner is responsible rather than the placement as a whole.
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