PopCash tracking tokens & macros
PopCash sends pop traffic across a wide mix of publisher sites and feeds, and the only way to know which one is behind each visit is to pass its tracking tokens through on your destination URL. Appending the macros below lets ValidVisit attribute every visit to the exact website / feed it came from and score that visit 0-100 for traffic quality, so good and bad sub-sources stop hiding inside one blended campaign number.
Cross-check any macro against the network’s official documentation. PopCash official docs →
On PopCash, attribution hinges on two pieces. The unique [clickid] is the per-click identifier PopCash stamps on each visit, and ValidVisit uses it to tie what happens after arrival back to a single click rather than guessing from timestamps. The sub-source the buyer actually cares about comes from [siteid], the website / feed that served the pop, while [campaignid] (and optional [campaignname] and [category]) keep everything grouped to the right campaign. PopCash uses the square-bracket macro format, so the tokens go in literally as shown -- no funnel hop, no extra script, just URL parameters PopCash fills in at click time.
This per-sub-source granularity is the whole point: once each click is tied to its [siteid], you can see which individual website / feed is sending mostly invalid traffic / IVT / bots instead of averaging it away across the campaign. ValidVisit reports and scores only -- it names the bad website/feed id for you, but it never blocks or auto-excludes anything. Acting on it stays in your hands: take the flagged id and add it to that campaign's Blacklist inside your own PopCash dashboard, so the bad sub-source stops draining the budget while your valid sites keep delivering.
PopCash macro → ValidVisit param
| Token | PopCash macro | ValidVisit param | Example |
|---|---|---|---|
| Click ID *click | [clickid] | vv_click_id | a1b2c3d4e5f6 |
| Campaign ID *campaign | [campaignid] | vv_campaign_id | 123456 |
| Campaign Namecampaign | [campaignname] | vv_campaign_name | my_popcash_campaign |
| Site IDpublisher | [siteid] | vv_publisher_id | 98765 |
| Categorykeyword | [category] | vv_keyword | Streaming |
- PopCash macro
[clickid]- ValidVisit param
vv_click_id- Example
- a1b2c3d4e5f6
- PopCash macro
[campaignid]- ValidVisit param
vv_campaign_id- Example
- 123456
- PopCash macro
[campaignname]- ValidVisit param
vv_campaign_name- Example
- my_popcash_campaign
- PopCash macro
[siteid]- ValidVisit param
vv_publisher_id- Example
- 98765
- PopCash macro
[category]- ValidVisit param
vv_keyword- Example
- Streaming
* required for PopCash attribution.
Ready-to-use PopCash tracking URL
https://yoursite.com/landing?utm_source=popcash&utm_medium=pop&vv_click_id=[clickid]&vv_campaign_id=[campaignid]&vv_campaign_name=[campaignname]&vv_publisher_id=[siteid]&vv_keyword=[category]Append these params to your landing-page URL — PopCash fills the macros at click time, so every visit arrives attributed and ready to score. No funnel hop.
The buyer collects bad [siteid] values from tracking, opens the campaign’s Targeting panel, ticks "Exclude Website (blacklist)", pastes the site IDs one per row, and clicks "Update Targeting" to stop receiving impressions from those sources.
PopCash tracking token FAQs
Which token identifies the sub-source I should judge on PopCash?+
[siteid] is the one that matters -- it identifies the individual website / feed that served the pop. ValidVisit groups and scores traffic by [siteid] so you can see exactly which sites are valid and which are sending invalid traffic / IVT / bots, with [clickid] tying each scored visit back to a single click.
Do I need a funnel hop or tracking script to use these tokens?+
No. These are plain URL parameters. You append the macros (like [clickid] and [siteid]) to your destination URL and PopCash substitutes the real values at click time -- there is no extra hop and nothing to install on your landing page.
Where do I act once ValidVisit flags a bad website/feed?+
Everything happens in PopCash's own dashboard. ValidVisit names the offending website/feed id; you copy that id into the campaign Blacklist for that campaign. ValidVisit reports and scores only -- it never excludes anything for you, so the exclusion is always a manual step you control.
Score every PopCash click — and find the fake ones.
See which PopCash publishers and placements send real buyers vs. bots.
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