Google Ads tracking tokens & macros

On Google Ads, attribution leans on a few ValueTrack tokens. {campaignid} is required and ties every click back to the campaign it came from, while {adgroupid}, {creative}, and {keyword} narrow it down to the exact ad group, ad, and matched keyword the buyer cares about. The notable quirk here is the click ID: Google's gclid needs no macro of its own, it's appended automatically through auto-tagging, which is on by default for new accounts, so ValidVisit can stitch each click to its parameters without a funnel hop or a separate click-id placeholder.

Once each click is tied to its campaign, ad group, and keyword, that granularity is what makes the data actionable. The verdict reports on traffic after it arrives and changes nothing in your Google Ads account; the levers stay there, in your hands. For countries you never want to pay for, ValidVisit’s traffic rules give you the list to paste into the campaign’s location exclusions. Google Search itself has no publisher to exclude, so you use the verdicts as evidence to opt out of Search Partners or exclude individual partner sites at the account level, and to apply IP exclusions, then shift budget away from the segments that consistently come back invalid. Invalid-click credits are Google's own process: it issues them automatically for invalid traffic it detects after billing, and if you suspect more, you can submit its Click Quality Form for activity within the last 60 days. ValidVisit sends nothing to Google on your behalf.