Adcash tracking tokens & macros
Every Adcash tracking macro, and the ValidVisit URL parameter it maps to. Append these to your landing-page URL so each click is attributed to the right campaign, ad, creative and publisher — and judged Valid or Invalid, with its evidence.
Cross-check any macro against the network’s official documentation. Adcash official docs →
Adcash macro → ValidVisit param
| Token | Adcash macro | ValidVisit param | Example |
|---|---|---|---|
| Campaign ID *campaign | [campaign] | vv_campaign_id | 4827193 |
| Click ID *click | [clickid] | vv_click_id | 16611764560TEETV4788464V9fa |
| Zone (traffic source)publisher | [zone] | vv_publisher_id | 1111-2222-3333 |
| Creative IDcreative | [ban] | vv_creative_id | 305412 |
- Adcash macro
[campaign]- ValidVisit param
vv_campaign_id- Example
- 4827193
- Adcash macro
[clickid]- ValidVisit param
vv_click_id- Example
- 16611764560TEETV4788464V9fa
- Adcash macro
[zone]- ValidVisit param
vv_publisher_id- Example
- 1111-2222-3333
- Adcash macro
[ban]- ValidVisit param
vv_creative_id- Example
- 305412
* required for Adcash attribution.
Ready-to-use Adcash tracking URL
https://yoursite.com/landing?utm_source=adcash&utm_medium=pop&vv_campaign_id=[campaign]&vv_click_id=[clickid]&vv_publisher_id=[zone]&vv_creative_id=[ban]Append these params to your landing-page URL — Adcash fills the macros at click time, so every visit arrives attributed and ready to judge. No funnel hop.
See which Adcash sources send bots.
- Every visit judged Valid or Invalid, worst source first.
- Attributed through the Adcash tokens above, down to the placement.
- Works beside your tracker, with nothing added to the click path.
What Adcash tokens let you break bots down by
- Zone (traffic source) — Encrypted ID of the traffic source, formatted ZONE-SUB1-SUB2 (SUB1 may carry the device OS, SUB2 the browser). Zones lists take zones and sub IDs; [mzone] gives the zone alone.
Carries a per-click id, stored with each visit so a verdict traces back to the click.
- IP exclusionnot offered
- Device targetingdocumented
- OS targetingdocumented
- Browser targetingdocumented
- Connection typedocumented
- Languagedocumented
Tokens last verified against Adcash’s docs on 2026-10-26.
The buyer pastes bad zone/sub IDs (collected via the [zone] macro in the landing URL or Performance page → Group by Zone/Source) into a Zones List, then applies that list to the campaign with the "exclude" action (Apply targeting rule); limits: 100 lists, 1,000 zones/list, 30k zones/campaign; a campaign either excludes or targets zones lists, not both.
Adcash tracking token FAQs
What are Adcash tracking tokens?+
Adcash tracking tokens are macros the network fills in automatically at click time — like a click ID or publisher ID — that you append as URL parameters on your landing-page link. ValidVisit reads the resolved values to attribute and judge each visit.
Do I need a funnel hop to use these macros?+
No. These are plain URL parameters appended to your destination URL. Adcash substitutes the real values at click time, so there’s no funnel hop, link rewrite, or extra script required.
Where do I add these macros in Adcash?+
Add them to your campaign’s destination or tracking URL in Adcash’s own dashboard. Once clicks arrive with the macros populated, ValidVisit attributes and judges each visit automatically.
Tracking tokens for other pop / pop-under networks
Judge every Adcash visit — and find the fake ones.
See which Adcash publishers and placements send real buyers vs. bots.
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