Tracking reference · Pop / Pop-under

Adcash tracking tokens & macros

Every Adcash tracking macro, and the ValidVisit URL parameter it maps to. Append these to your landing-page URL so each click is attributed to the right campaign, ad, creative and publisher — and scored 0–100 for traffic quality.

Cross-check any macro against the network’s official documentation. Adcash official docs →

Adcash macros mapped to attribution

required for attribution

no-hop

one script, no link rewriting

0–100

quality score on every visit

MACRO MAP

Adcash macro → ValidVisit param

Token	Adcash macro	ValidVisit param	Example
Campaign ID *campaign	`[campaign]`	`vv_campaign_id`	4827193
Click ID *click	`[clickid]`	`vv_click_id`	1234567865432123
Zone (traffic source)publisher	`[zone]`	`vv_publisher_id`	1111-2222-3333
Creative IDcreative	`[ban]`	`vv_creative_id`	305412

Campaign ID *campaign

Adcash macro: [campaign]
ValidVisit param: vv_campaign_id
Example: 4827193

Click ID *click

Adcash macro: [clickid]
ValidVisit param: vv_click_id
Example: 1234567865432123

Zone (traffic source)publisher

Adcash macro: [zone]
ValidVisit param: vv_publisher_id
Example: 1111-2222-3333

Creative IDcreative

Adcash macro: [ban]
ValidVisit param: vv_creative_id
Example: 305412

* required for Adcash attribution.

TRACKING URL

Ready-to-use Adcash tracking URL

adcash tracking URL

https://yoursite.com/landing
?utm_source=adcash
&utm_medium=pop
&vv_campaign_id=[campaign]
&vv_click_id=[clickid]
&vv_publisher_id=[zone]
&vv_creative_id=[ban]

Append these params to your landing-page URL — Adcash fills the macros at click time, so every visit arrives attributed and ready to score. No funnel hop.

Found a bad zone? Exclude it in Adcash

The buyer pastes bad zone/sub IDs (collected via the [zone] macro in the landing URL or Performance page → Group by Zone/Source) into a Zones List, then applies that list to the campaign with the "exclude" action (Apply targeting rule); limits: 100 lists, 1,000 zones/list, 30k zones/campaign, exclude OR target-only but not both on the same list.

Campaign creation/edit → step 2 "Targeting" → Content section → "Zone List" (choose exclude / target only); reusable lists managed in the account-level "Zones Lists" tab, which can also be set as a default blacklist automatically applied to every new campaign

FAQ

Adcash tracking token FAQs

What are Adcash tracking tokens?+

Adcash tracking tokens are macros the network fills in automatically at click time — like a click ID or publisher ID — that you append as URL parameters on your landing-page link. ValidVisit reads the resolved values to attribute and score each visit.

Do I need a funnel hop to use these macros?+

No. These are plain URL parameters appended to your destination URL. Adcash substitutes the real values at click time, so there’s no funnel hop, link rewrite, or extra script required.

Where do I add these macros in Adcash?+

Add them to your campaign’s destination or tracking URL in Adcash’s own dashboard. Once clicks arrive with the macros populated, ValidVisit attributes and scores each visit automatically.

Is Adcash traffic real? See how ValidVisit scores every Adcash click for bots and invalid traffic.

stream-cache.example10K12

zone 43103.8K67

market-daily.example2.2K88

Score every Adcash click — and find the fake ones.

See which Adcash publishers and placements send real buyers vs. bots.

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