Quora Ads tracking tokens & macros

The Quora Ads tracking macros and the ValidVisit URL parameter each maps to. Append these to your landing page URL so every click is attributed to the right campaign, ad, creative and publisher — and scored for traffic quality.

Community-sourcedConfirm these macros against the official docs before relying on them. Quora Ads official docs

Token	Quora Ads macro	ValidVisit param	Example
Campaign ID *campaign	`{{campaign.id}}`	`vv_campaign_id`	2847561
Campaign Namecampaign	`{{campaign.name}}`	`vv_campaign_name`	Spring_Promo_US
Ad Set IDadset	`{{adset.id}}`	`vv_adset_id`	5519082
Ad ID *ad	`{{ad.id}}`	`vv_ad_id`	9931247

Campaign ID *campaign

Quora Ads macro: {{campaign.id}}
ValidVisit param: vv_campaign_id
Example: 2847561

Campaign Namecampaign

Quora Ads macro: {{campaign.name}}
ValidVisit param: vv_campaign_name
Example: Spring_Promo_US

Ad Set IDadset

Quora Ads macro: {{adset.id}}
ValidVisit param: vv_adset_id
Example: 5519082

Ad ID *ad

Quora Ads macro: {{ad.id}}
ValidVisit param: vv_ad_id
Example: 9931247

* required for Quora Ads attribution.

Ready-to-use tracking URL

https://yoursite.com/landing?utm_source=quora-ads&utm_medium=social&vv_campaign_id={{campaign.id}}&vv_campaign_name={{campaign.name}}&vv_adset_id={{adset.id}}&vv_ad_id={{ad.id}}

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