Quora Ads tracking tokens & macros
Every Quora Ads tracking macro, and the ValidVisit URL parameter it maps to. Append these to your landing-page URL so each click is attributed to the right campaign, ad, creative and publisher — and judged Valid or Invalid, with its evidence.
Cross-check any macro against the network’s official documentation. Quora Ads official docs →
Quora Ads macro → ValidVisit param
| Token | Quora Ads macro | ValidVisit param | Example |
|---|---|---|---|
| Campaign ID *campaign | {{campaign.id}} | vv_campaign_id | 2847561 |
| Campaign Namecampaign | {{campaign.name}} | vv_campaign_name | Spring_Promo_US |
| Ad Set IDadset | {{adset.id}} | vv_adset_id | 5519082 |
| Ad ID *ad | {{ad.id}} | vv_ad_id | 9931247 |
- Quora Ads macro
{{campaign.id}}- ValidVisit param
vv_campaign_id- Example
- 2847561
- Quora Ads macro
{{campaign.name}}- ValidVisit param
vv_campaign_name- Example
- Spring_Promo_US
- Quora Ads macro
{{adset.id}}- ValidVisit param
vv_adset_id- Example
- 5519082
- Quora Ads macro
{{ad.id}}- ValidVisit param
vv_ad_id- Example
- 9931247
* required for Quora Ads attribution.
Ready-to-use Quora Ads tracking URL
https://yoursite.com/landing?utm_source=quora-ads&utm_medium=social&vv_campaign_id={{campaign.id}}&vv_campaign_name={{campaign.name}}&vv_adset_id={{adset.id}}&vv_ad_id={{ad.id}}Append these params to your landing-page URL — Quora Ads fills the macros at click time, so every visit arrives attributed and ready to judge. No funnel hop.
See which Quora Ads sources send bots.
- Every visit judged Valid or Invalid, worst source first.
- Attributed through the Quora Ads tokens above, down to the placement.
- Works beside your tracker, with nothing added to the click path.
What Quora Ads tokens let you break bots down by
Campaign level only: Quora Ads passes no publisher, zone or placement token, so invalid traffic is attributed to the campaign and, where a click id exists, to the click.
No per-click id: each verdict attaches to the visit.
- IP exclusionnot offered
- Device targetingdocumented
- OS targetingdocumented
- Browser targetingdocumented
- Connection typenot offered
- Languagedocumented
Tokens last verified against Quora Ads’s docs on 2026-06-24.
The buyer pastes/searches each bad question individually into the ad set’s Exclude Questions field, or uses Bulk Exclude to find-and-exclude questions by keyword or by a Quora Session URL (the per-click session report), preventing ads from serving on those questions.
Quora Ads tracking token FAQs
What are Quora Ads tracking tokens?+
Quora Ads tracking tokens are macros the network fills in automatically at click time — like a click ID or publisher ID — that you append as URL parameters on your landing-page link. ValidVisit reads the resolved values to attribute and judge each visit.
Do I need a funnel hop to use these macros?+
No. These are plain URL parameters appended to your destination URL. Quora Ads substitutes the real values at click time, so there’s no funnel hop, link rewrite, or extra script required.
Where do I add these macros in Quora Ads?+
Add them to your campaign’s destination or tracking URL in Quora Ads’s own dashboard. Once clicks arrive with the macros populated, ValidVisit attributes and judges each visit automatically.
Tracking tokens for other social networks
Judge every Quora Ads visit — and find the fake ones.
See which Quora Ads publishers and placements send real buyers vs. bots.
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