X Ads (Twitter) tracking tokens & macros

There's genuinely nothing else to configure here. twclid is required, and it isn't a macro you place in a tracking template the way {campaign_id} or {{AD_ID}} work on other networks — it's appended to the destination URL automatically through X's auto-tagging once conversion tracking is switched on in Ads Manager, the same underlying pattern as Google's gclid or Meta's fbclid. X doesn't expose a campaign ID, ad group ID, ad ID, or creative ID macro at all, so if you want that level of detail in your own reporting you have to build it yourself, typically by appending your own UTM parameters (utm_campaign, utm_content, and so on) alongside twclid on the same destination URL. ValidVisit reads whatever's present — twclid for the click-level identity, your own UTM values for the sub-source breakdown — and combines them into the attribution and 0-100 quality score.

Because X itself doesn't hand you a campaign or ad identifier, the sub-source picture only exists if you build it into your own UTM structure before launch — skip that step and every visit collapses into one undifferentiated X number no matter how many campaigns are actually running. ValidVisit will score whatever granularity you give it, but it has no reach into X's own ad platform and can't pause a campaign or reallocate spend on its own; it only ever detects, scores, and reports. If your UTM-tagged breakdown shows a specific campaign or ad group scoring consistently worse, the fix is manual: pause that campaign, tighten its targeting, or shift budget toward the ones whose traffic holds up, all from inside X Ads Manager itself.