X Ads (Twitter) tracking tokens & macros

The X Ads (Twitter) tracking macros and the ValidVisit URL parameter each maps to. Append these to your landing page URL so every click is attributed to the right campaign, ad, creative and publisher — and scored for traffic quality.

Cross-check any macro against the network's official documentation. X Ads (Twitter) official docs

Token	X Ads (Twitter) macro	ValidVisit param	Example
X Click ID *click	`twclid`	`vv_click_id`	abc123xyz

X Click ID *click

X Ads (Twitter) macro: twclid
ValidVisit param: vv_click_id
Example: abc123xyz

* required for X Ads (Twitter) attribution.

Ready-to-use tracking URL

https://yoursite.com/landing?utm_source=x-ads&utm_medium=social&vv_click_id=twclid

Found a bad app? Exclude it in X Ads (Twitter)

The buyer types the bad publishers' @usernames into the Excluded Publishers field of the pre-roll ad group (max 50 handles for standard Content Categories, 5 for Curated Categories) or checks off the specific third-party apps to exclude in the X Audience Platform section of campaign setup — there is no bulk list upload

Both live in the Ads Manager campaign-creation flow: for website-traffic / app-install / re-engagement campaigns with the "X Audience Platform" box checked there is an optional "exclude your ad from certain apps" step (p

Is X Ads (Twitter) traffic real? See how ValidVisit scores it for bots →

arbitrage-pub-447118

display-zone-7741

verified-partner-2b86

Track X Ads (Twitter) clicks — and catch the fake ones.

See which X Ads (Twitter) publishers and placements send real, converting traffic vs. bots.

Free trial at launch · just your email

One script · raw IP never stored · GDPR legitimate-interest basis