Adskeeper tracking tokens & macros
Adskeeper buys clicks across a wide pool of native widgets, so two clicks from the same campaign can come from very different publishers. Appending these macros to your landing-page URL lets ValidVisit attribute every visit back to its exact widget, then score that traffic 0-100 for quality so you can see which widgets are sending real readers and which are sending invalid traffic.
Cross-check any macro against the network’s official documentation. Adskeeper official docs →
On Adskeeper, attribution rides on a handful of URL parameters the platform fills in at click time. The one that matters most for sourcing is {widget_id}, the publisher widget the click came from, and you'll usually pair it with {campaign_id} and {teaser_id} so you can split performance by campaign and creative too. The required token is {click_id}, Adskeeper's auto-generated unique id for each click, which gives ValidVisit a stable key to tie a click to its widget even when everything else looks identical. These are plain query parameters in curly-brace format, no funnel hop or extra hop needed; Adskeeper substitutes the real values as the visitor lands.
Per-widget granularity is the whole point, because Adskeeper's value lives at the widget level, not the campaign level. Once every click is tied to its {widget_id}, ValidVisit reports a 0-100 quality score for each widget so you can see exactly which publishers are padding your numbers with bots and IVT. ValidVisit only scores and reports, post-arrival, after the click has already landed; it never blocks anything. Acting on it is a manual step you take in Adskeeper: open the campaign's Widgets tab and Stop / Block the widgets that score badly, or blacklist the whole site if it's a repeat offender.
Adskeeper macro → ValidVisit param
| Token | Adskeeper macro | ValidVisit param | Example |
|---|---|---|---|
| Campaign IDcampaign | {campaign_id} | vv_campaign_id | 55501 |
| Teaser (Creative)creative | {teaser_id} | vv_creative_id | 99012 |
| Widget (Publisher)publisher | {widget_id} | vv_publisher_id | 33044 |
| Click ID *click | {click_id} | vv_click_id | ck_77 |
- Adskeeper macro
{campaign_id}- ValidVisit param
vv_campaign_id- Example
- 55501
- Adskeeper macro
{teaser_id}- ValidVisit param
vv_creative_id- Example
- 99012
- Adskeeper macro
{widget_id}- ValidVisit param
vv_publisher_id- Example
- 33044
- Adskeeper macro
{click_id}- ValidVisit param
vv_click_id- Example
- ck_77
* required for Adskeeper attribution.
Ready-to-use Adskeeper tracking URL
https://yoursite.com/landing?utm_source=adskeeper&utm_medium=native&vv_campaign_id={campaign_id}&vv_creative_id={teaser_id}&vv_publisher_id={widget_id}&vv_click_id={click_id}Append these params to your landing-page URL — Adskeeper fills the macros at click time, so every visit arrives attributed and ready to score. No funnel hop.
The buyer pastes/sets bad widget UIDs into the campaign’s widget filter (block/stop the widget in the Widget Optimization interface, or set widgetsFilterUid="except" + the UID list via API), or creates an auto-blocking rule that disables widgets/sub-sources meeting loss thresholds.
Adskeeper tracking token FAQs
Which Adskeeper token identifies the sub-source I should be watching?+
{widget_id}. It maps each click to the specific publisher widget that served your teaser, which is the unit you can actually act on in Adskeeper. {campaign_id} and {teaser_id} add campaign- and creative-level context, but {widget_id} is what ties a quality score to a sub-source you can stop.
Do I need a funnel hop or tracking link to use these macros?+
No. These are ordinary URL query parameters in Adskeeper's curly-brace format, like {widget_id} and {click_id}. You add them to your destination URL and Adskeeper replaces them with the real values on each click. There's no funnel hop, no extra hop, and {click_id} is required so every click carries a unique id.
Does ValidVisit block bad widgets automatically?+
No. ValidVisit attributes each visit to its {widget_id} and reports a 0-100 quality score after the click arrives. Excluding traffic stays in your hands: open the campaign's Widgets tab in Adskeeper and Stop / Block the low-scoring widgets, or blacklist the whole site if needed.
Score every Adskeeper click — and find the fake ones.
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