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Adnium tracking tokens & macros
The Adnium tracking macros and the ValidVisit URL parameter each maps to. Append these to your landing page URL so every click is attributed to the right campaign, ad, creative and publisher — and scored for traffic quality.
Cross-check any macro against the network's official documentation. Adnium official docs
| Token | Adnium macro | ValidVisit param | Example |
|---|---|---|---|
| Conversion Tracking ID (subid / click ID) *click | {conversion} | vv_click_id | abc123xyz |
| Campaign IDcampaign | {campaign} | vv_campaign_id | 123456 |
| Site IDpublisher | {site} | vv_publisher_id | pub_42 |
| Adzone IDplacement | {adzone} | vv_placement_id | plc_7 |
| Banner IDad | {banner} | vv_ad_id | 456789 |
| Matched Keywordskeyword | {keywords.matched} | vv_keyword | running shoes |
Conversion Tracking ID (subid / click ID) *click
- Adnium macro
{conversion}- ValidVisit param
vv_click_id- Example
- abc123xyz
Campaign IDcampaign
- Adnium macro
{campaign}- ValidVisit param
vv_campaign_id- Example
- 123456
Site IDpublisher
- Adnium macro
{site}- ValidVisit param
vv_publisher_id- Example
- pub_42
Adzone IDplacement
- Adnium macro
{adzone}- ValidVisit param
vv_placement_id- Example
- plc_7
Banner IDad
- Adnium macro
{banner}- ValidVisit param
vv_ad_id- Example
- 456789
Matched Keywordskeyword
- Adnium macro
{keywords.matched}- ValidVisit param
vv_keyword- Example
- running shoes
* required for Adnium attribution.
Ready-to-use tracking URL
https://yoursite.com/landing?utm_source=adnium&utm_medium=banner&vv_click_id={conversion}&vv_campaign_id={campaign}&vv_publisher_id={site}&vv_placement_id={adzone}&vv_ad_id={banner}&vv_keyword={keywords.matched}Found a bad site + ad zone? Exclude it in Adnium
The buyer adds bad site IDs to a Black List on the wblist page (entities on the Black List are rejected), sets Exclude Site/Exclude Zone on the campaign, or pastes up to 50 bad SubIDs (one per line) into the campaign's Keyword Targeting field as a black-list.
Advertisers > White & Black Listing page (adnium.com/advertisers/wblist) for site lists; API/campaign edit exposes Include Site / Exclude Site / Include Zone / Exclude Zone; SubIDs are white/black-listed inside the campa
arbitrage-pub-447118
display-zone-7741
verified-partner-2b86
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