Adnium tracking tokens & macros

{conversion} is the one non-negotiable token, functioning as the click or sub id that ValidVisit ties back to a specific visit; everything else is additive detail. {site} names the publisher, {adzone} narrows that down to the specific placement on the site, and {banner} identifies the creative that ran. {keywords.matched} is the distinctive one: because a share of Adnium's banner and pop inventory is served against keyword targeting, this macro tells you which matched keyword actually triggered the ad, so a site or adzone with a high invalid share can sometimes be traced further back to a specific keyword pulling in traffic that doesn't convert. {campaign} just keeps everything grouped for reporting. All six resolve automatically once Adnium fires the click, no separate keyword report or export needed to get that detail into ValidVisit.

Most networks in this category stop at telling you which site or placement is worth keeping; Adnium's keyword macro adds a layer most competitors don't offer, letting an Invalid verdict on {adzone} get diagnosed one step further, into whether it's the placement itself or a specific keyword match feeding it bad traffic. That's a meaningfully finer read than a campaign-wide average, or even a per-site one, gives you on its own. As always, ValidVisit's contribution ends at surfacing that verdict and the keyword behind it, it doesn't have the ability to remove a keyword or shut off an adzone inside Adnium. Once you've found the keyword or placement responsible, adjusting targeting or blocking that adzone is done from within Adnium's own campaign controls.