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AdOperator tracking tokens & macros
The AdOperator tracking macros and the ValidVisit URL parameter each maps to. Append these to your landing page URL so every click is attributed to the right campaign, ad, creative and publisher — and scored for traffic quality.
Cross-check any macro against the network's official documentation. AdOperator official docs
| Token | AdOperator macro | ValidVisit param | Example |
|---|---|---|---|
| Click ID *click | {conversion} | vv_click_id | abc123xyz |
| Campaign IDcampaign | {campaign} | vv_campaign_id | 123456 |
| Publisher Sub IDpublisher | {subid} | vv_publisher_id | pub_42 |
Click ID *click
- AdOperator macro
{conversion}- ValidVisit param
vv_click_id- Example
- abc123xyz
Campaign IDcampaign
- AdOperator macro
{campaign}- ValidVisit param
vv_campaign_id- Example
- 123456
Publisher Sub IDpublisher
- AdOperator macro
{subid}- ValidVisit param
vv_publisher_id- Example
- pub_42
* required for AdOperator attribution.
Ready-to-use tracking URL
https://yoursite.com/landing?utm_source=adoperator&utm_medium=push&vv_click_id={conversion}&vv_campaign_id={campaign}&vv_publisher_id={subid}Found a bad SubID? Exclude it in AdOperator
The buyer pastes/uploads the bad SubIDs as a blacklist preset (or adds them in the campaign's SubID optimization section) so those publisher feeds stop receiving the campaign; whitelist mode is the inverse.
Campaign creation flow has a dedicated "SubID optimization" step; reusable lists are managed under Campaigns > SubID Presets tab (and a parallel IP Lists tab), and can also be edited inside an active campaign
arbitrage-pub-447118
display-zone-7741
verified-partner-2b86
Track AdOperator clicks — and catch the fake ones.
See which AdOperator publishers and placements send real, converting traffic vs. bots.
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One script · raw IP never stored · GDPR legitimate-interest basis