ValidVisit
Benchmark · 3 min read

Find the bot publishers and placements behind your invalid clicks

ValidVisit scores every visit 0–100, then rolls that score up using each ad network’s own tokens — so you can see exactly which publishers, placements and widget zones send bots and invalid traffic. The network isn’t the problem; a handful of its sub-sources usually are.

validvisit · console
0–49 invalid50–79 suspect80–100 valid
deal-alerts.example18
zone 447158
premium-news.example86

The same 0–100 score on every source, worst first — down to the placement you buy.

01 /

How the scoring works

100+
Scale

Data points → one score

Every visit is weighed against more than a hundred independent data points and reduced to a single, sortable 0–100 quality score.

1 verdict
Depth

Many angles, combined

Each data point is combined rather than checked in isolation, so a genuine human almost never trips enough of them to be flagged — and bots that beat one rarely beat the rest.

0–100
Model

Proprietary, not a black box

The detection model is ours and stays that way. What you get is a clear verdict on every visit — not a single brittle rule you can game, and not an unexplained number you can’t act on.

per source
Action

Pinned to the source

Every verdict maps to the campaign, publisher and placement that sent the click — so you know exactly which source to cut.

02 /

We pinpoint where the bots actually come from

A campaign-level invalid rate tells you something is wrong; it doesn’t tell you what to cut. Bots and click farms concentrate on specific publishers, placements and widget zones — the sub-sources you actually buy inside a network. Creative- and ad-level dimensions describe what the ad looked like, which says nothing about whether a click was human.

Useful for catching bots — we break down by these
  • Publisher / site / zone — Which site or zone sent the traffic — the #1 place bots hide.
  • Placement / widget — The exact slot/widget on a publisher, where bot zones cluster.
  • Sub-ID — Per-click id for velocity, dedup and repeat-source patterns.
  • Campaign — Scope, so you can compare invalid rates across buys.
De-emphasized for bot detection
  • Creative — What the ad looked like — irrelevant to whether the click was human.
  • Ad / ad ID — Useful for performance, not for locating invalid sources.
  • Ad set — A grouping layer; bots live below it, at the publisher/zone.
03 /

What we can break down, per network

Each network exposes different tokens. Here’s the bot- and invalid-traffic granularity we get from each — and every per-click id lets us run velocity and repeat-source checks.

Nativehigh invalid-traffic risk
TaboolaTaboola
Bot / invalid-traffic breakdown
Site (Publisher)
Per-click
OutbrainOutbrain
Bot / invalid-traffic breakdown
Publisher ID
Per-click
MGIDMGID
Bot / invalid-traffic breakdown
Widget (Publisher)
Per-click
RevcontentRevcontent
Bot / invalid-traffic breakdown
Widget IDAdvertiser Targets
Per-click
MediaGoMediaGo
Bot / invalid-traffic breakdown
Site ID
Per-click
Yahoo Native (DSP / Gemini)Yahoo Native (DSP / Gemini)
Bot / invalid-traffic breakdown
Campaign + per-click level
Per-click
CoContent.ad
Bot / invalid-traffic breakdown
Domain ID
Per-click
—
AdsterraAdsterra
Bot / invalid-traffic breakdown
Zone IDPlacement ID
Per-click
KadamKadam
Bot / invalid-traffic breakdown
Site ID
Per-click
AdskeeperAdskeeper
Bot / invalid-traffic breakdown
Widget (Publisher)
Per-click
ReachEffectReachEffect
Bot / invalid-traffic breakdown
Publisher ID
Per-click
MyBidMyBid
Bot / invalid-traffic breakdown
Source ID
Per-click
UngAdsUngAds
Bot / invalid-traffic breakdown
Publisher ID
Per-click
TrafficShopTrafficShop
Bot / invalid-traffic breakdown
Site ID
Per-click
PlugRushPlugRush
Bot / invalid-traffic breakdown
Domain ID
Per-click
NewsBreak AdsNewsBreak Ads
Bot / invalid-traffic breakdown
Ad Set ID
Per-click
Traffic NomadsTraffic Nomads
Bot / invalid-traffic breakdown
Publisher IDZone
Per-click
AdsCompassAdsCompass
Bot / invalid-traffic breakdown
Site ID
Per-click
TrafficHuntTrafficHunt
Bot / invalid-traffic breakdown
Site IDAd Space
Per-click
DAO.ADDAO.AD
Bot / invalid-traffic breakdown
Source IDSub ID
Per-click
ClickaineClickaine
Bot / invalid-traffic breakdown
Site ID
Per-click
ActiveRevenueActiveRevenue
Bot / invalid-traffic breakdown
Source Sub ID
Per-click
SourceKnowledgeSourceKnowledge
Bot / invalid-traffic breakdown
Sub/Source ID
Per-click
7Search PPC7Search PPC
Bot / invalid-traffic breakdown
Source ID
Per-click
AdNowAdNow
Bot / invalid-traffic breakdown
Site ID
Per-click
Pushhigh invalid-traffic risk
PropellerAdsPropellerAds
Bot / invalid-traffic breakdown
Zone IDSubzone ID
Per-click
AdsterraAdsterra
Bot / invalid-traffic breakdown
Zone IDPlacement ID
Per-click
RichAdsRichAds
Bot / invalid-traffic breakdown
Publisher IDSite ID
Per-click
EvaDavEvaDav
Bot / invalid-traffic breakdown
Zone ID
Per-click
PushgroundPushground
Bot / invalid-traffic breakdown
Supply Source
Per-click
RollerAdsRollerAds
Bot / invalid-traffic breakdown
Zone IDFeed ID
Per-click
MondiadMondiad
Bot / invalid-traffic breakdown
Zone IDSub ID
Per-click
EZmobEZmob
Bot / invalid-traffic breakdown
Publisher IDZone ID
Per-click
Push.HousePush.House
Bot / invalid-traffic breakdown
Traffic SourceFeed ID
Per-click
OnClickAOnClickA
Bot / invalid-traffic breakdown
Source Domain
Per-click
MeMegaPush
Bot / invalid-traffic breakdown
Feed ID
Per-click
DatsPushDatsPush
Bot / invalid-traffic breakdown
Site ID
Per-click
TwinRedTwinRed
Bot / invalid-traffic breakdown
SSP IDSource Site
Per-click
ReachEffectReachEffect
Bot / invalid-traffic breakdown
Publisher ID
Per-click
AdOperatorAdOperator
Bot / invalid-traffic breakdown
Publisher Sub ID
Per-click
MyBidMyBid
Bot / invalid-traffic breakdown
Source ID
Per-click
UngAdsUngAds
Bot / invalid-traffic breakdown
Publisher ID
Per-click
ROIadsROIads
Bot / invalid-traffic breakdown
Publisher IDSite ID
Per-click
PlugRushPlugRush
Bot / invalid-traffic breakdown
Domain ID
Per-click
Traffic NomadsTraffic Nomads
Bot / invalid-traffic breakdown
Publisher IDZone
Per-click
AdsCompassAdsCompass
Bot / invalid-traffic breakdown
Site ID
Per-click
TrafficHuntTrafficHunt
Bot / invalid-traffic breakdown
Site IDAd Space
Per-click
DAO.ADDAO.AD
Bot / invalid-traffic breakdown
Source IDSub ID
Per-click
ClickaineClickaine
Bot / invalid-traffic breakdown
Site ID
Per-click
ActiveRevenueActiveRevenue
Bot / invalid-traffic breakdown
Source Sub ID
Per-click
TacoLocoTacoLoco
Bot / invalid-traffic breakdown
Source IDZone ID
Per-click
7Search PPC7Search PPC
Bot / invalid-traffic breakdown
Source ID
Per-click
NoviclickNoviclick
Bot / invalid-traffic breakdown
Site ID
Per-click
Pop / Pop-underhigh invalid-traffic risk
PropellerAdsPropellerAds
Bot / invalid-traffic breakdown
Zone IDSubzone ID
Per-click
PopAdsPopAds
Bot / invalid-traffic breakdown
Website IDCategory ID
Per-click
PopCashPopCash
Bot / invalid-traffic breakdown
Site ID
Per-click
AdsterraAdsterra
Bot / invalid-traffic breakdown
Zone IDPlacement ID
Per-click
RichAdsRichAds
Bot / invalid-traffic breakdown
Publisher IDSite ID
Per-click
AdcashAdcash
Bot / invalid-traffic breakdown
Zone (traffic source)
Per-click
ClickaduClickadu
Bot / invalid-traffic breakdown
Zone ID
Per-click
ZeroparkZeropark
Bot / invalid-traffic breakdown
Source IDTarget ID
Per-click
ExoClickExoClick
Bot / invalid-traffic breakdown
Site IDZone ID
Per-click
TrafficStarsTrafficStars
Bot / invalid-traffic breakdown
Site IDAd Spot ID
Per-click
AdMavenAdMaven
Bot / invalid-traffic breakdown
Sub-source / Site ID
Per-click
HilltopAdsHilltopAds
Bot / invalid-traffic breakdown
Zone ID
Per-click
ClickAdillaClickAdilla
Bot / invalid-traffic breakdown
Spot / Zone ID
Per-click
TwinRedTwinRed
Bot / invalid-traffic breakdown
SSP IDSource Site
Per-click
ReachEffectReachEffect
Bot / invalid-traffic breakdown
Publisher ID
Per-click
AdOperatorAdOperator
Bot / invalid-traffic breakdown
Publisher Sub ID
Per-click
MyBidMyBid
Bot / invalid-traffic breakdown
Source ID
Per-click
UngAdsUngAds
Bot / invalid-traffic breakdown
Publisher ID
Per-click
ROIadsROIads
Bot / invalid-traffic breakdown
Publisher IDSite ID
Per-click
TrafficShopTrafficShop
Bot / invalid-traffic breakdown
Site ID
Per-click
PlugRushPlugRush
Bot / invalid-traffic breakdown
Domain ID
Per-click
Traffic NomadsTraffic Nomads
Bot / invalid-traffic breakdown
Publisher IDZone
Per-click
AdsCompassAdsCompass
Bot / invalid-traffic breakdown
Site ID
Per-click
TrafficHuntTrafficHunt
Bot / invalid-traffic breakdown
Site IDAd Space
Per-click
AdniumAdnium
Bot / invalid-traffic breakdown
Site IDAdzone ID
Per-click
DAO.ADDAO.AD
Bot / invalid-traffic breakdown
Source IDSub ID
Per-click
TrafficForceTrafficForce
Bot / invalid-traffic breakdown
Site IDChannel ID
Per-click
YeesshhYeesshh
Bot / invalid-traffic breakdown
Publisher Feed IDPublisher Feed SubID
Per-click
ClickaineClickaine
Bot / invalid-traffic breakdown
Site ID
Per-click
ActiveRevenueActiveRevenue
Bot / invalid-traffic breakdown
Source Sub ID
Per-click
TacoLocoTacoLoco
Bot / invalid-traffic breakdown
Source IDZone ID
Per-click
TonicTonic
Bot / invalid-traffic breakdown
Source ID
Per-click
7Search PPC7Search PPC
Bot / invalid-traffic breakdown
Source ID
Per-click
NoviclickNoviclick
Bot / invalid-traffic breakdown
Site ID
Per-click
Banner / Display
ExoClickExoClick
Bot / invalid-traffic breakdown
Site IDZone ID
Per-click
TrafficJunkyTrafficJunky
Bot / invalid-traffic breakdown
Publisher Site NameSpot / Placement ID
Per-click
JuicyAdsJuicyAds
Bot / invalid-traffic breakdown
Site IDAdZone ID
Per-click
BidvertiserBidvertiser
Bot / invalid-traffic breakdown
Source ID
Per-click
TrafficFactoryTrafficFactory
Bot / invalid-traffic breakdown
Zone ID
Per-click
TwinRedTwinRed
Bot / invalid-traffic breakdown
SSP IDSource Site
Per-click
ReachEffectReachEffect
Bot / invalid-traffic breakdown
Publisher ID
Per-click
MyBidMyBid
Bot / invalid-traffic breakdown
Source ID
Per-click
TrafficShopTrafficShop
Bot / invalid-traffic breakdown
Site ID
Per-click
PlugRushPlugRush
Bot / invalid-traffic breakdown
Domain ID
Per-click
Traffic NomadsTraffic Nomads
Bot / invalid-traffic breakdown
Publisher IDZone
Per-click
AdsCompassAdsCompass
Bot / invalid-traffic breakdown
Site ID
Per-click
TrafficHuntTrafficHunt
Bot / invalid-traffic breakdown
Site IDAd Space
Per-click
AdniumAdnium
Bot / invalid-traffic breakdown
Site IDAdzone ID
Per-click
DAO.ADDAO.AD
Bot / invalid-traffic breakdown
Source IDSub ID
Per-click
TrafficForceTrafficForce
Bot / invalid-traffic breakdown
Site IDChannel ID
Per-click
ClickaineClickaine
Bot / invalid-traffic breakdown
Site ID
Per-click
ActiveRevenueActiveRevenue
Bot / invalid-traffic breakdown
Source Sub ID
Per-click
SourceKnowledgeSourceKnowledge
Bot / invalid-traffic breakdown
Sub/Source ID
Per-click
CriteoCriteo
Bot / invalid-traffic breakdown
Publisher DomainSlot Width
Per-click
—
7Search PPC7Search PPC
Bot / invalid-traffic breakdown
Source ID
Per-click
AdNowAdNow
Bot / invalid-traffic breakdown
Site ID
Per-click
AppLovinAppLovin
Bot / invalid-traffic breakdown
App IDPlacement ID
Per-click
BIGO AdsBIGO Ads
Bot / invalid-traffic breakdown
Account ID
Per-click
Social
Meta AdsMeta Ads
Bot / invalid-traffic breakdown
Placement
Per-click
TikTok AdsTikTok Ads
Bot / invalid-traffic breakdown
Placement
Per-click
Snapchat AdsSnapchat Ads
Bot / invalid-traffic breakdown
Site Source Name
Per-click
Pinterest AdsPinterest Ads
Bot / invalid-traffic breakdown
Campaign + per-click level
Per-click
—
Reddit AdsReddit Ads
Bot / invalid-traffic breakdown
Campaign + per-click level
Per-click
LinkedIn AdsLinkedIn Ads
Bot / invalid-traffic breakdown
Account ID
Per-click
—
Quora AdsQuora Ads
Bot / invalid-traffic breakdown
Campaign + per-click level
Per-click
—
X Ads (Twitter)X Ads (Twitter)
Bot / invalid-traffic breakdown
Campaign + per-click level
Per-click
BIGO AdsBIGO Ads
Bot / invalid-traffic breakdown
Account ID
Per-click
Search
Google AdsGoogle Ads
Bot / invalid-traffic breakdown
Campaign + per-click level
Per-click
Microsoft Ads (Bing)Microsoft Ads (Bing)
Bot / invalid-traffic breakdown
Campaign + per-click level
Per-click
Yandex DirectYandex Direct
Bot / invalid-traffic breakdown
Placement / SourcePosition
Per-click
Baidu Ads (Search)Baidu Ads (Search)
Bot / invalid-traffic breakdown
Ad Position / Rank
Per-click
7Search PPC7Search PPC
Bot / invalid-traffic breakdown
Source ID
Per-click
deal-alerts.example18
zone 447158
premium-news.example86

See your invalid traffic broken down by publisher and zone.

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