ValidVisit judges every AdOperator visit Valid or Invalid and pins it to the SubID that sent it, worst first.
SubID in AdOperatorThe buyer pastes/uploads the bad SubIDs as a blacklist preset (or adds them in the campaign’s SubID optimization section) so those publisher feeds stop receiving the campaign; whitelist mode is the inverse.
AdOperator is a push channel — exactly where invalid traffic concentrates. See which AdOperator publishers, placements and sub-sources send real clicks versus bots, attributed via AdOperator’s own tracking tokens and judged Valid or Invalid per source.
Invalid share broken down by:
{subid}Per-click id: AdOperator passes a unique click id, and ValidVisit stores it with each visit, so a verdict traces back to the click in AdOperator’s own reports.
Compare bot & invalid-traffic breakdown across every ad network →See your own AdOperator sub-sources judged this way.
Each AdOperator macro maps to a normalized parameter, so every judged visit is pinned to the right campaign, creative and publisher.
https://yoursite.com/landing?utm_source=adoperator&utm_medium=push&vv_click_id={conversion}&vv_campaign_id={campaign}&vv_publisher_id={subid}| Token | AdOperator macro | Maps to | Identifies |
|---|---|---|---|
| Click ID | {conversion} | click_id | click |
| Campaign ID | {campaign} | campaign_id | campaign |
| Publisher Sub ID | {subid} | publisher_id | publisher |
{conversion}{campaign}{subid}Macros checked against AdOperator’s own documentation on 2026-10-02. AdOperator docs
The verdict works the same way on every network. ValidVisit never changes your AdOperator account: you make the exclusion there yourself. How the verdict works →
Every AdOperator visit is checked against 100+ independent data points spanning the network it came from, the device behind it and the page it loaded. One thing a real visitor cannot produce makes it Invalid; otherwise it is Valid, with its evidence either way.
Yes. Using AdOperator's own tracking tokens, ValidVisit attributes each judged visit to the publisher, placement and sub-source, so invalid traffic is pinned to the exact sub-source — which you can then exclude manually in AdOperator.
No. Detection runs from one lightweight script — no extra hop, no link rewriting, no change to your AdOperator destination URLs.
Weighing a blocker for push traffic? How ValidVisit compares to PureGuard, Adscore and Tracker bot filtering.
See which publishers and placements send real buyers vs bots — every visit judged Valid or Invalid, worst first.
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